Social Impact Campaign

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Social Impact Campaign Category

Social Impact Campaign is a business-focussed campaign designed to solve social issues profitably. It is not CSI. To be considered Social Impact Campaign an idea needs to demonstrate business profitability while adding value to the community it serves.

 

No physical entries allowed for this category. Electronic media only. An entry questionnaire must be submitted with every entry in the Social Impact Campaign category. Please download the form from your Dashboard under the “Special Forms” Tab.

 

The Social Impact Campaign category recognises campaigns that deliver value to companies, while positively impacting society through their initiatives.

 

The Company Benefit must be for a commercial entity and can be in any form; for example revenue, brand awareness, brand loyalty, customer retention, new customer acquisition, etc. The Social Benefit can also come in many forms; for example: lifestyle improvement, access to services, community upliftment, education, standard of living, environmental impact, etc.

 

Upliftment and transformation of underprivileged communities is a major focus of the Social Impact Campaign award; however Social Benefit is not necessarily limited to underprivileged communities or those in financial need. For example, Social Benefit may be in the form of lifestyle, health and environmental benefits.

 

Areas for consideration include:
● Adaptation of products and markets to make a greater impact on, or contribution to society, whilst continuing to meet or exceed shareholder expectations;
● Re-consideration of practices within the value chain (inbound logistics, operational processes, outbound logistics, procurement policies and processes, sales and marketing activities and service delivery) to implement social and/or environmental innovation;
● Collaboration with industry associations, charitable organisations, other businesses and/or external partners to address societal challenges while benefiting the brand;

 

Eligibility: What can be entered?
Check the following to determine if your entry is eligible:
1. The campaign must be developed and implemented in our region.
2. The Social Impact Campaign award is not for a charity programme.
3. Entries must have a Commercial Brand involved in the programme – entries only involving a not-for-profit entity are not eligible.
4. The campaign must align with the business of the Company, and demonstrate positive business and social benefits.
5. Entries must be active during the period of 1st July 2022 and 30th June 2023. The implementation may have started prior to this date, but the campaign must be running during at least a portion of this eligibility period.

 

Who can enter?
Entries can be submitted directly by any company (Brand) or its representative agencies.

IDSub CategoryCategory TypeRequirementsSubmission Format
XB1ASocial Impact CampaignType A & Integrated
Multimedia
Do you have an
ongoing and measurable:
  • Environmental or social benefit?
  • Benefit to the brand?
  • Entrries must show company and social benefit

Mandatory:

• PDF - Questionnaire

• JPEGS and/or

• Overview Video

ID: XB1A
SUBCATEGORY : Social Impact Campaign
CATEGORY TYPE : Type A & Integrated Multimedia
REQUIREMENTS : Do you have an ongoing and measurable:
  • Environmental or social benefit?
  • Benefit to the brand?
    achieved.
SUBMISSION FORMAT :

Mandatory:

• PDF - Questionnaire

• JPEGS and/or

• Overview Video

Social Impact Campaign - Media Submission Format

Electronic media only. An entry questionnaire sheet must be submitted with every entry in the Social Impact Campaign category.

Work submitted with your name or your agency branding will be disqualified.

Media TypeDescription Specification
PDFEntry Questionnaire. Please download the form here
JPEGSProof of work and overview images
will be used for judging, as well as awards
content should your work win.

Text must be legible and kept to a minimum.

Close up images are permitted of small
details that need to be seen by the jury.
  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
OVERVIEW VIDEOAn overview video highlighting the elements
most relevantto the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • As per video specifications.
    Please check the Entry Guide
    for submission formats.
ORIGINAL CONTENT VIDEOOriginal execution of the content that was commercially launched or aired.
  • As per video specifications. Please check the Entry
    Guide for submission formats.
30 SECOND EDITThis edit will not be judged, it will
be used as awards content should your work win.
  • Maximum 30 seconds
  • As per video specifications. Please check the
    Entry Guide for submission formats.
AUDIO
  • Preferred video in .MOV file format
    or audio MP3 file format.
  • Non-English entries must be submitted as a
    video file with English subtitles
    (please follow the Video specifications)
MEDIA TYPE : PDF
DESCRIPTION
: Entry Questionnaire.
SPECIFICATION : Please download the form here
MEDIA TYPE : JPEGS
DESCRIPTION
: Proof of work and overview images will be used for judging, as well as awards content should your work win.
Text must be legible and kept to a minimum.
Close up images are permitted of small details that need to be seen by the jury..
SPECIFICATION :
  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION
: An overview video highlighting the elements most relevant to the chosen category.
SPECIFICATION :
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • As per video specifications.
    Please check the Entry Guide
    for submission formats.
MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION
: Original execution of the content that was commercially launched or aired.
SPECIFICATION :
  • As per video specifications. Please check the Entry
    Guide for submission formats.
MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION
: This edit will not be judged, it will be used as awards content should your work win.
SPECIFICATION :
  • Maximum 30 seconds
  • As per video specifications. Please check the
    Entry Guide for submission formats.
MEDIA TYPE : AUDIO
DESCRIPTION
:
SPECIFICATION :
  • Preferred video in .MOV file format
    or audio MP3 file format.
  • Non-English entries must be submitted as a
    video file with English subtitles
    (please follow the Video specifications)

Social Impact Campaign : Hints and tips

TIP #1:In Social Impact Campaign, the judges are specifically looking for a PROGRAMME that is DOING GOOD WHILE DOING GOOD BUSINESS. Don’t enter once-off activations, and provide as much data as possible, including research and ROI.

TIP #2: View the Preparation tab for full entry formats and guidelines.

TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.

TIP #4: No more than 10 JPEGS will be accepted.
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