The Loeries and Woolworths have announced a strategic partnership designed to support and grow the Loeries Young Creatives Award. The Loeries Young Creatives Award – Empowered by Woolworths – will further continue the legacy of the award to recognise and celebrate Young Creatives who are doing innovative work in the early stages of their career.

The Woolworths empowered Loeries Young Creatives award is unique as it is the only Loerie Award that recognises potential rather than actual achievement. It is an indicator of calibre of talent who will be continuing to innovate and move the brand communications industry forward.

Woolworths’ dedication to nurturing and empowering the youth resonates deeply with The Loeries mission to inspire and empower the next generation of creative leaders and together, we aim to foster an environment where young talent can flourish and contribute to the creative landscape.