Student Category
Social Impact Campaign is a business-focussed campaign designed to solve social issues profitably. It is not CSI. To be considered Social Impact Campaign an idea needs to demonstrate business profitability while adding value to the community it serves.
No physical entries allowed for this category. Electronic media only. An entry questionnaire must be submitted with every entry in the Social Impact Campaign category. Please download the form from your Dashboard under the “Special Forms” Tab.
The Social Impact Campaign category recognises campaigns that deliver value to companies, while positively impacting society through their initiatives.
The Company Benefit must be for a commercial entity and can be in any form; for example revenue, brand awareness, brand loyalty, customer retention, new customer acquisition, etc. The Social Benefit can also come in many forms; for example: lifestyle improvement, access to services, community upliftment, education, standard of living, environmental impact, etc.
Upliftment and transformation of underprivileged communities is a major focus of the Social Impact Campaign award; however Social Benefit is not necessarily limited to underprivileged communities or those in financial need. For example, Social Benefit may be in the form of lifestyle, health and environmental benefits.
Areas for consideration include:
● Adaptation of products and markets to make a greater impact on, or contribution to society, whilst continuing to meet or exceed shareholder expectations;
● Re-consideration of practices within the value chain (inbound logistics, operational processes, outbound logistics, procurement policies and processes, sales and marketing activities and service delivery) to implement social and/or environmental innovation;
● Collaboration with industry associations, charitable organisations, other businesses and/or external partners to address societal challenges while benefiting the brand;
Eligibility: What can be entered?
Check the following to determine if your entry is eligible:
1. The campaign must be developed and implemented in our region.
2. The Social Impact Campaign award is not for a charity programme.
3. Entries must have a Commercial Brand involved in the programme – entries only involving a not-for-profit entity are not eligible.
4. The campaign must align with the business of the Company, and demonstrate positive business and social benefits.
5. Entries must be active during the period of 1st July 2022 and 30th June 2023. The implementation may have started prior to this date, but the campaign must be running during at least a portion of this eligibility period.
Who can enter?
Entries can be submitted directly by any company (Brand) or its representative agencies.
The Student category is for all tertiary institutions throughout Africa and the Middle East. Entries must be produced from work set by educational institutions – please check website for eligible countries and island states.
Electronic and physical media allowed within this category – Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All non-English work must come with sub-titles & translations.
Student Film
Including TV & cinema commercials, Online advertising, Online Film, Short Film, Music Videos, Motion Graphic Design, and Film crafts.
No physical entries allowed for this category. Electronic media only. All Non-English work must come with English sub-titles.
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA1A | TV, Cinema commercials & Online Advertising | Type A
& Individual Element |
| Mandatory: • Original Content Video Optional: • Overview Video
|
| YA1B | Online Film, Short Film & Music Videos Includes videos created specifically for Internet or mobile communication, short films, and music videos – created as part of coursework | Type A
& Individual Element |
| Mandatory: • Original Content Video Optional: • Overview Video
|
| YA1C | Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content – created as part of coursework | Type A
& Individual Element |
| Mandatory: • Overview Video and/or • Original Content Video |
| ID: YA1A |
|---|
| SUBCATEGORY : TV, Cinema commercials & Online Advertising |
| CATEGORY TYPE : Type A & Individual Element |
REQUIREMENTS :
|
|
SUBMISSION FORMAT : Mandatory: • Original Content Video Optional: • Overview Video
|
| ID: YA1B |
| SUBCATEGORY : Online Film, Short Film & Music Videos Includes videos created specifically for Internet or mobile communication, short films, and music videos – created as part of coursework |
| CATEGORY TYPE : Type A & Individual Element |
REQUIREMENTS :
|
|
SUBMISSION FORMAT : Mandatory: • Original Content Video Optional: • Overview Video
|
| ID: YA1C |
| SUBCATEGORY : Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content – created as part of coursework |
| CATEGORY TYPE : Type A & Individual Element |
REQUIREMENTS :
|
|
SUBMISSION FORMAT : Mandatory: • Overview Video and/or • Original Content Video |
STUDENT – FILM CRAFTS
Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA1W | Film Crafts Includes all film crafts – Direction & Cinematography, Writing, Production Design, Animation, Special Visual Effects, Editing, and Original Music & Sound Design | Type B
& Individual Element | • Check Professional Categories for a description of each craft. | • Check Professional Categories for a description of each craft. |
| ID: YA1W |
|---|
| SUBCATEGORY : Film Crafts Includes all film crafts – Direction & Cinematography, Writing, Production Design, Animation, Special Visual Effects, Editing, and Original Music & Sound Design |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : • Check Professional Categories for a description of each craft. |
|
SUBMISSION FORMAT : • Check Professional Categories for a description of each craft. |
STUDENT RADIO & AUDIO
Includes Radio commercials, Internet & mobile audio commercials, and Branded content.
No physical entries allowed for this category. Electronic media only. All Non-English work must come with English sub-titles. Non-English entries must be submitted as a video file with English subtitles.
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.
See “Category Types” in this document for an explanation of the Category Type.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA2A | Radio Commercials & Branded Content Commercials include: radio commercials for broadcast or internet radio. Branded Content includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment. | Type A
& Individual Element | • These must be commercials for a specific brand. The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content. • Ensure your entry description explains the context and how the material was viewed • Only finished commercials can be entered. | Mandatory: • Audio or • Video (non-English) |
| ID: YA2A |
|---|
| SUBCATEGORY : Radio Commercials & Branded Content Commercials include: radio commercials for broadcast or internet radio. Branded Content includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • These must be commercials for a specific brand. The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content. • Ensure your entry description explains the context and how the material was viewed • Only finished commercials can be entered. |
|
SUBMISSION FORMAT : Mandatory: • Audio or • Video (non-English) |
STUDENT PRINT & OUT OF HOME
Includes Newspaper, Magazine, Tactical use of print, Indoor Posters, Outdoor media, In-store, Transit & air, Direct mail, Ambient and crafts.
Electronic and physical media allowed within this category – Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All non-English work must come with sub-titles & translations.
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA3A | Print Advertising Newspaper includes: all advertising in Newspapers using standard advertising media space; | Type A
& Individual Element | Newspaper | Mandatory: • Original Newspaper Optional: • Boards |
| Magazine includes: all advertising in Magazines using standard media space; | Magazine | Mandatory: • Original Newspaper Optional: • Boards | ||
| Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc | Tactical Print:
NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence
| Mandatory: • Original Newspaper Optional: • Boards | ||
| YA3B | Indoor Posters Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc. | Type A
& Individual Element | NOTE: All Outdoor and Street Pole entries must go in the Out of Home category below. | Mandatory: • Original Newspaper Optional: • Boards |
| YA3C | Out of home Outdoor Media All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields. | Type A
& Individual Element | Outdoor Media | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
|
In-Store all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays | In-Store | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video | ||
|
Transit & Air anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons). | Transit & Air | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video | ||
|
Direct Mail flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc. | Direct Mail:
NOTE: There is a Collateral Design category which includes Direct Mail in Communication Design. You must select the most appropriate category for your entry.
| Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video | ||
|
Ambient All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays, and never before used media | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: YA3A |
|---|
| SUBCATEGORY : Print Advertising Newspaper includes: all advertising in Newspapers using standard advertising media space; |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : Newspaper |
|
SUBMISSION FORMAT : Mandatory: • Original Newspaper Optional: • Boards |
| ID: |
| SUBCATEGORY : Magazine includes: all advertising in Magazines using standard media space; |
| CATEGORY TYPE : |
| REQUIREMENTS : Magazine |
|
SUBMISSION FORMAT : Mandatory: • Original Newspaper Optional: • Boards |
| ID: |
| SUBCATEGORY : Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc |
| CATEGORY TYPE : |
| REQUIREMENTS : Tactical Print:
NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence
|
|
SUBMISSION FORMAT : Mandatory: • Original Newspaper Optional: • Boards |
| ID: YA3B |
| SUBCATEGORY : Indoor Posters Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc. |
| CATEGORY TYPE : Type A
& Individual Element |
| REQUIREMENTS : NOTE: All Outdoor and Street Pole entries must go in the Out of Home category below. |
|
SUBMISSION FORMAT : Mandatory: • Original Newspaper Optional: • Boards |
| ID: YA3C |
| SUBCATEGORY : Out of home Outdoor Media All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : Outdoor Media |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: |
| SUBCATEGORY :
In-Store all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays |
| CATEGORY TYPE : |
| REQUIREMENTS : In-Store |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: |
| SUBCATEGORY :
Transit & Air anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons). |
| CATEGORY TYPE : |
| REQUIREMENTS : Transit & Air |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: |
| SUBCATEGORY :
Direct Mail flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc. |
| CATEGORY TYPE : |
| REQUIREMENTS : Direct Mail:
NOTE: There is a Collateral Design category which includes Direct Mail in Communication Design. You must select the most appropriate category for your entry.
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: |
| SUBCATEGORY :
Ambient All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays, and never before used media |
| CATEGORY TYPE : |
| REQUIREMENTS : Direct Mail:
NOTE: There is a Collateral Design category which includes Direct Mail in Communication Design. You must select the most appropriate category for your entry.
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
STUDENT DESIGN
Design has undergone a significant change in 2019, now including all aspects of design – retail design like furniture, lighting and fabric design, industrial design, interior design and architecture, as well as all elements of traditional graphic design. Please check the full list of categories below for all the changes.
The Design category goes beyond design for brands and can include any design that comes from the region.
Electronic and physical media allowed within this category – Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All non-English work must come with sub-titles & translations.
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. You can re-enter Type A entries (e.g. Logo) into a Type B entry, e.g. Integrated Campaign. You can also re-enter Type A entries into any of the Design Craft categories.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA4A | Logos & Identity Programmes | Type A
& Multimedia | Logos:
| Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
Identity Programmes:
| Mandatory: • JPEGS and/or • Boards and/or • 3D Piece | |||
| Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc | Tactical Print:
NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence
| Mandatory: • Original Newspaper Optional: • Boards | ||
| YA4B | General Design Various design elements, including: point of sale, in-store, direct mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items etc. | Type A
& Individual Element |
NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry | Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| YA4C | Architecture, Interior Design & Temporary Structures Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.
NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.
NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade
| Type A
& Individual Element |
| Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| YA4D | Publication Design Single Element includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category. Whole Publication includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. | Type A & Individual Element |
| Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| YA4E | Package Design
Package Design includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging | Type A & Individual Element |
| Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| YA4F | Furniture Design
Includes all furniture design for retail and commercial purpose. | Type A & Individual Element | Mandatory: • JPEGS and/or • Boards and/or • 3D Piece | |
| YA4G | Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design
Includes all design for retail and commercial purpose. | Type A & Individual Element |
| Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| ID: YA4A |
|---|
| SUBCATEGORY : Print Advertising Newspaper includes: all advertising in Newspapers using standard advertising media space; |
| CATEGORY TYPE : Type A & Multimedia |
| REQUIREMENTS : Logos:
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| ID: |
| SUBCATEGORY : |
| CATEGORY TYPE : |
| REQUIREMENTS : Identity Programmes:
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| ID: |
| SUBCATEGORY : Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc |
| CATEGORY TYPE : |
| REQUIREMENTS : Tactical Print:
NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence
|
|
SUBMISSION FORMAT : Mandatory: • Original Newspaper Optional: • Boards |
| ID: YA4B |
| SUBCATEGORY : General Design Various design elements, including: point of sale, in-store, direct mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items etc. |
| CATEGORY TYPE : Type A & Individual Element |
REQUIREMENTS :
NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| ID: YA4C |
| SUBCATEGORY : Architecture, Interior Design & Temporary Structures Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.
NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.
NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade
|
| CATEGORY TYPE : Type A & Individual Element |
REQUIREMENTS :
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| ID: YA4D |
| SUBCATEGORY :
Publication Design Single Element includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category. Whole Publication includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. |
| CATEGORY TYPE : Type A & Individual Element |
REQUIREMENTS :
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| ID: YA4E |
| SUBCATEGORY :
Package Design
Package Design includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging |
| CATEGORY TYPE : Type A & Individual Element |
REQUIREMENTS :
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| ID: YA4F |
| SUBCATEGORY :
Furniture Design
Includes all furniture design for retail and commercial purpose. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
| ID: YA4G |
| SUBCATEGORY :
Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design
Includes all design for retail and commercial purpose. |
| CATEGORY TYPE : Type A & Individual Element |
REQUIREMENTS :
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Boards and/or • 3D Piece |
STUDENT – PRINT, OUT OF HOME & DESIGN CRAFTS
Only creative work applicable to the Print, Out of Home & Design categories can be entered into Print, Outdoor & Design however, it is not a prerequisite that your work is entered into one of these categories.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YAWA | Art Direction | Type B & Individual Element |
| |
| YAWB | Writing | Type B & Individual Element | ||
| YAWC |
Illustration | Type B & Individual Element | ||
| YAWD |
Typography | Type B & Individual Element | ||
| YAWE |
Photography | Type B & Individual Element |
| ID:YAWA |
|---|
| SUBCATEGORY : Art Direction |
| CATEGORY TYPE : Type B & Individual Element |
REQUIREMENTS :
|
| SUBMISSION FORMAT : |
| YAWB |
| SUBCATEGORY : Writing |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
| YAWC |
| SUBCATEGORY :
Illustration |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
| YAWD |
| SUBCATEGORY :
Typography |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
| YAWE |
| CATEGORY TYPE : Type B & Individual Element |
| SUBCATEGORY :
Photography |
| REQUIREMENTS : |
| CATEGORY TYPE : Type B & Individual Element |
| SUBMISSION FORMAT : |
STUDENT DIGITAL COMMUNICATION
Digital Communication is for all computer, online, mobile (phones and tablets), and special digital interfaces.
No physical entries allowed for this category. Electronic media only.
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA5A | Digital Media Display Advertising is paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows. Website or Microsite: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com
Social Media includes the creation of social platforms, the use of existing social platforms, and user-generated content. Digital Applications, Games & Interactive Tools includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables. Mobile Media includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. | Type A & Individual Element
| Mandatory: • JPEGS and/or • Overview Video and/or • Original content
|
| ID: YA5A |
|---|
| SUBCATEGORY : Digital Media Display Advertising is paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows. Website or Microsite: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com
Social Media includes the creation of social platforms, the use of existing social platforms, and user-generated content. Digital Applications, Games & Interactive Tools includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables. Mobile Media includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. |
| CATEGORY TYPE : Type A & Individual Element
|
| REQUIREMENTS : |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video and/or • Original content
|
STUDENT – DIGITAL CRAFTS
Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories.
No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main category.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA5W | Digital Crafts User Experience Writing specifically for Digital media; Use of Technology Music and Sound Design | Type A & Individual Element
|
NOTE: A single entry may be entered for multiple crafts, e.g. Animation, Writing and Use of Technology. The piece must be re-entered for each craft that you would like judged |
| ID: YA5W |
|---|
| SUBCATEGORY : Digital Crafts User Experience Writing specifically for Digital media; Use of Technology Music and Sound Design |
| CATEGORY TYPE : Type A & Individual Element
|
| REQUIREMENTS :
NOTE: A single entry may be entered for multiple crafts, e.g. Animation, Writing and Use of Technology. The piece must be re-entered for each craft that you would like judged |
| SUBMISSION FORMAT : |
STUDENT LIVE COMMUNICATIONS
Entries in this category must highlight the audience live experience, not PR coverage or third party experiences (e.g. online). Includes Live events, Live Activations and Sponsorships
No physical entries allowed for this category. Electronic media only. All Non-English work must come with English sub-titles.
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA6A | Live Events, Activations, Sponsorship, Ambient Includes all live media. Live Events | Type A & Multimedia | Live Events
NOTE: A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE – see below. | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| Live Activations | Live Activations NOTE: EXCLUDES promos with no live performance . Brand activations and promotions that use promotional staff should be entered into the Ambient category | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video | ||
| Sponsorship | NOTE: Events created specifically for the brand (e.g. Car Launch) even with a ticketed audience must be entered into Live Events. | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: YA6A |
|---|
| SUBCATEGORY : Live Events, Activations, Sponsorship, Ambient Includes all live media. Live Events |
| CATEGORY TYPE : Type A& Multimedia |
| REQUIREMENTS : Live Events
NOTE: A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE – see below. |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID : |
| SUBCATEGORY : Live Activations |
| CATEGORY TYPE : |
| REQUIREMENTS : Live Activations NOTE: EXCLUDES promos with no live performance . Brand activations and promotions that use promotional staff should be entered into the Ambient category |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID : |
| SUBCATEGORY : Sponsorship |
| CATEGORY TYPE : |
| REQUIREMENTS : NOTE: Events created specifically for the brand (e.g. Car Launch) even with a ticketed audience must be entered into Live Events. |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA8A | Integrated Campaign | Type B & Integrated Multimedia |
| Mandatory: • JPEGS and/or • Overview Video Optional 1 or more: • Original Content Video • Audio • Newspaper • Magazine • Poster • 3D Piece |
| ID: YA8A |
|---|
| SUBCATEGORY : Integrated Campaign |
| CATEGORY TYPE : Type B & Integrated Multimedia |
REQUIREMENTS :
|
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional 1 or more: • Original Content Video • Audio • Newspaper • Magazine • Poster • 3D Piece |
Student Category - Media Submission format
Student entries must be produced from work set by educational institutions based within Africa and the Middle East.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| AUDIO | Original execution of thecontent that was commercially launched or aired. |
|
| NEWSPAPER | Unmounted print | Maximum sizes for Newspaper (DO NOT MOUNT):
supplied with an original tear-sheet to show that it was published at that size. |
| MAGAZINE | Unmounted print | Maximum sizes for Magazine (DO NOT MOUNT):
supplied with an original tear-sheet to show that it was published at that size. |
| POSTER | Unmounted print | DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
not use poster tubes as the work gets |
| 3D PIECE | Original material that was commercially published or launched. | If pieces are too large please send images and appropriate descriptions either on:
|
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : NEWSPAPER
DESCRIPTION : Unmounted print SPECIFICATION : Maximum sizes for Newspaper (DO NOT MOUNT):
|
| MEDIA TYPE : MAGAZINE
DESCRIPTION : Unmounted print SPECIFICATION : Maximum sizes for Magazine (DO NOT MOUNT):
|
| MEDIA TYPE : POSTER
DESCRIPTION : Unmounted print SPECIFICATION : DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
|
| MEDIA TYPE : 3D PIECE
DESCRIPTION : Original material that was commercially published or launched. SPECIFICATION : If pieces are too large please send images and appropriate descriptions either on:
|
HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.
To upload your JPEG files:
In “Media Manager” you will be able to import your media files with the “uploader”. When importing your JPEG file into the media manager, you must select one of the below “Types”:
- JPEG – for judging
- JPEG – copy of 3D piece (not for judging).
- JPEG – copy of 2D Board / Poster (not for judging)
It is important to note that the JPEGS which are uploaded ” JPEG – copy of 3D piece / 2D Board / Poster” are not shown during judging. The Jury will look at the actual physical piece (that must be sent to the Loeries offices by the entry deadline). Only JPEGS marked “for judging” will be viewed electronically to the judges.
These “types” directly correlate with the submission format requirements for each category. These may vary from category to category. Please check the entry guide.
HOW TO SEND YOUR VIDEO FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.
To upload your Video files:
In “Media Manager” you will be able to import your media files with the “uploader”. When importing your video file into the media manager, you must select one of the below “Types”:
- Overview Video (max duration 2 minutes)
- Original Content ( videos over 2 minutes duration)
- 30s Edit (max duration 30 sec)
- Facebook/Instagram (only applicable in the Student Facebook Challenge category)
It is important to note that these “types” directly correlate with the submission format requirements for each category. These may vary from category to category. Please check the entry guide.
SUPPLY A 30 SECOND EDIT – We recommend that all long format entries (videos over 30 seconds) should be accompanied by an additional 30 second edit, which can include a voiceover. This will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards. The awards ceremony will take place in the same week as judging, so it is important that you submit the required material during the entry process.
IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.
IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials). You should follow the Audio submission format for all audio submissions.
Student Category : Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: Read the Preparation Guidelines in the professional categories.
TIP #3: You can download your package label and entry labels from your “Summary” section.
Package Label: Stick these labels to the outside of your packages for hand delivery or shipping in the mail – nationally or internationally.
Entry Label: An entry label must be physically attached to each entry. This label contains your entry information and is very important to affix to your entry as it helps the judging team to know they have received all your work and to guide them when laying out for judging.
TIP #4: All physical media must be delivered to the Loeries Offices by the entry Deadline.
TIP #5: Student entries must be produced from work set by educational institutions.
