Intergrated Campaign

Jump to:

Intergrated Campaign

At least 3 media examples, that work together as a cohesive campaign, are required for entry into Integrated Campaign. Work combined from other categories can be re-entered here. Entries should explain the integration of the different media platforms.

 

Electronic and physical media allowed for this category – Multiple elements may be presented using any combination of physical elements, JPEGS, video and/or audio. All physical entries must be accompanied by an electronic image of that piece.

 

Integrated Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

IDCategoryCategory TypeRequirementsSubmission Format
XA1A Integrated CampaignType B & Integrated
Multimedia
  • Overview of your campaign
    as a cohesive entry.
  • Entries should explain the integration
    of the different media platforms.
  • Minimum 3 different media types

Mandatory:

• PDF - Questionnaire

• JPEGS and/or

• Overview Video

Optional:

• Original Content Video

• Audio

• Newspaper

• Magazine

• Poster

• 3D Piece

ID: XA1A
CATEGORY : Integrated Campaign
CATEGORY TYPE : Type B & Integrated Multimedia
REQUIREMENTS :
  • Overview of your campaign as a cohesive entry.
  • Entries should explain the integration of the different media platforms.
  • Minimum 3 different media types
SUBMISSION FORMAT :

Mandatory:

• PDF - Questionnaire

• JPEGS and/or

• Overview Video

Optional:

• Original Content Video

• Audio

• Newspaper

• Magazine

•Poster

• 3D Piece

Intergrated Campaign - Media Submission Format

Electronic and physical media allowed for this category – Multiple elements may be presented using any combination of physical elements, JPEGS, video and/or audio. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with sub-titles & translations.

Work submitted with your name or your agency branding will be disqualified.

Media TypeDescription Specification
JPEGSProof of work and overview images
will be used for judging, as well as awards
content should your work win.

Text must be legible and kept to a minimum.

Close up images are permitted of small
details that need to be seen by the jury.
  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
OVERVIEW VIDEOAn overview video highlighting the elements
most relevantto the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • As per video specifications.
    Please check the Entry Guide
    for submission formats.
ORIGINAL CONTENT VIDEOOriginal execution of the content that was commercially launched or aired.
  • As per video specifications. Please check the Entry
    Guide for submission formats.
30 SECOND EDITThis edit will not be judged, it will
be used as awards content should your work win.
  • Maximum 30 seconds
  • As per video specifications. Please check the
    Entry Guide for submission formats.
AUDIOOriginal execution of thecontent that
was commercially launched or aired.
  • Preferred video in .MOV file format
    or audio MP3 file format.
  • Non-English entries must be submitted as a
    video file with English subtitles
    (please follow the Video specifications)
NEWSPAPERUnmounted printMaximum sizes for Newspaper
(DO NOT MOUNT):
  • Landscape 450mm x 300mm
  • Portrait 300mm x 450mm
Larger sizes can be submitted if
supplied with an original
tear-sheet to show that it was published at that size.
MAGAZINEUnmounted print Maximum sizes for Magazine (DO NOT MOUNT):
  • Landscape A3
  • Portrait A4
Larger sizes can be submitted if
supplied with an original
tear-sheet to show that it was published at that size.
POSTERUnmounted printDO NOT MOUNT POSTERS – SUPPLY
AS UNMOUNTED PRINTS.
  • You must enter your poster in
    the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0,
Posters should be sent flat - do
not use poster tubes as the work gets
3D PIECEOriginal material that
was commercially published or launched.
If pieces are too large please send images
and appropriate descriptions either on:
  • Boards
  • JPEGS
MEDIA TYPE : JPEGS
DESCRIPTION
: Proof of work and overview images will be used for judging, as well as awards content should your work win.
Text must be legible and kept to a minimum.
Close up images are permitted of small details that need to be seen by the jury..
SPECIFICATION :
  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION
: An overview video highlighting the elements most relevant to the chosen category.
SPECIFICATION :
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • As per video specifications.
    Please check the Entry Guide
    for submission formats.
MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION
: Original execution of the content that was commercially launched or aired.
SPECIFICATION :
  • As per video specifications. Please check the Entry
    Guide for submission formats.
MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION
: This edit will not be judged, it will be used as awards content should your work win.
SPECIFICATION :
  • Maximum 30 seconds
  • As per video specifications. Please check the
    Entry Guide for submission formats.
MEDIA TYPE : AUDIO
DESCRIPTION
: Original execution of the content that was commercially launched or aired.
SPECIFICATION :
  • Preferred video in .MOV file format
    or audio MP3 file format.
  • Non-English entries must be submitted as a
    video file with English subtitles
    (please follow the Video specifications)
MEDIA TYPE : NEWSPAPER
DESCRIPTION
: Unmounted print
SPECIFICATION : Maximum sizes for Newspaper
(DO NOT MOUNT):
  • Landscape 450mm x 300mm
  • Portrait 300mm x 450mm
Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.
MEDIA TYPE : MAGAZINE
DESCRIPTION
: Unmounted print
SPECIFICATION : Maximum sizes for Magazine (DO NOT MOUNT):
  • Landscape A3
  • Portrait A4
Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.
MEDIA TYPE : POSTER
DESCRIPTION
: Unmounted print
SPECIFICATION : DO NOT MOUNT POSTERS – SUPPLY
AS UNMOUNTED PRINTS.
  • You must enter your poster in
    the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0,
Posters should be sent flat - do not use poster tubes as the work gets
MEDIA TYPE : 3D PIECE
DESCRIPTION
: Original material that was commercially published or launched.
SPECIFICATION : If pieces are too large please send images
and appropriate descriptions either on:
  • Boards
  • JPEGS

Entry Tips for Intergrated campaigns

TIP #1:The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and chosen Medium.

 

TIP #2: View the Preparation tab for full entry formats and guidelines.

 

TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.

 

TIP #4: No more than 10 JPEGS will be accepted.

 

TIP #5: If you are sending Physical pieces, you can download package label and entry labels from your Dashboard. Attach an entry label to each physical entry.

 

TIP #6: All physical entries must be accompanied by an electronic image of that piece.

STAY TUNED
Sign up to receive the latest announcements, tips, networking invitations and more.