PR & Media Communication Category
This category is for the strategic and innovative use of PR & Media Communications to drive coverage of a brand. PR Communication entries can be a combination of single entries already entered in other categories. However, the entry will be judged solely on the PR element, It is VITAL that PR & Media Communication has been used as a key tool to drive coverage. It is not enough to say that “it went viral and the media coverage was massive.”
Electronic media only. All Non-English work must come with English sub-titles.
LE1
ID | Sub Category | Category Type | Requirements | Submission Format |
---|---|---|---|---|
LE1A | PR & Media Communication Campaign Includes any PR activity resulting in non-paid for (editorial)coverage on any media platform, e.g.print, radio, TV, Internet | Type B
Multimedia |
| Mandatory: • JPEGS and/or • Overview Video Optional: • Audio |
LE1B | Internal Communications Communications to ensure employees of organisations are kept informed and motivated. They do this by communicating through several channels, such as a staff intranet, email bulletins, social media and regular newsletters. | Type B
Multimedia |
| Mandatory: • JPEGS and/or • Overview Video Optional: • Audio |
ID: LE1A |
---|
SUBCATEGORY : PR & Media Communication Campaign
Includes any PR activity resulting in non-paid for (editorial) coverage on any media platform, e.g. print, radio, TV, Internet |
CATEGORY TYPE : Type B Multimedia |
REQUIREMENTS :
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Audio |
ID: LE1B |
SUBCATEGORY : Internal ICommunications
Communications to ensure employees of organisations are kept informed and motivated. They do this by communicating through several channels, such as a staff intranet, email bulletins, social media and regular newsletters. |
CATEGORY TYPE : Type B Multimedia |
REQUIREMENTS :
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Audio |
PR Communication
TIP No 1. Impress on the judges how PR coverage was seeded. Provide examples of the coverage received and show how this coverage was generated through your PR strategy. Show your entire PR campaign and all the associated results. Please provide one overview of your campaign as a cohesive entry Do not simply submit multiple elements.