PR & Media COMMUNICATION

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PR & Media Communication Category

This category is for the strategic and innovative use of PR & Media Communications to drive coverage of a brand. PR Communication entries can be a combination of single entries already entered in other categories. However, the entry will be judged solely on the PR element, It is VITAL that PR & Media Communication has been used as a key tool to drive coverage. It is not enough to say that “it went viral and the media coverage was massive.”

 

Electronic media only. All Non-English work must come with English sub-titles.

 

LE1

IDSub CategoryCategory TypeRequirementsSubmission Format
LE1APR & Media
Communication
Campaign
Includes any PR activity
resulting in non-paid
for (editorial)coverage on any
media platform, e.g.print,
radio, TV, Internet
Type B
Multimedia
  • Any medium can be used to generate this coverage,
    including an event, activation, mailers,
    press release - or a combination of elements.
  • Entries should include an explanation of the PR
    strategy and implementation thereof, showing
    innovative approaches to obtaining PR coverage
    in multiple media. Results, where available,
    should be
    included to demonstrate a
    distinctive growth in brand exposure.

Mandatory:

• JPEGS and/or

• Overview Video

Optional:

• Audio

LE1BInternal
Communications

Communications to ensure employees
of organisations are kept informed and
motivated. They do this by communicating
through several channels, such as a
staff intranet, email bulletins,
social media and regular newsletters.
Type B
Multimedia
  • Any medium can be used to generate internal
    exposure, including (but not limited to) an event,
    activation, e-mail, printed communication, physical
    element/s, video - or a combination of elements.
  • Entries should include an explanation of the strategy
    and implementation thereof, showing innovative
    approaches to pursuing internal buy-in in
    multiple media. Results, where available,
    should be included to demonstrate
    a distinctive growth in internal brand value.

Mandatory:

• JPEGS and/or

• Overview Video

Optional:

• Audio

ID: LE1A
SUBCATEGORY : PR & Media Communication Campaign
Includes any PR activity resulting in non-paid for (editorial) coverage on any media platform, e.g. print, radio, TV, Internet
CATEGORY TYPE : Type B Multimedia
REQUIREMENTS :
  • Any medium can be used to generate this coverage,
    including an event, activation, mailers,
    press release - or a combination of elements.
  • Entries should include an explanation of the PR
    strategy and implementation thereof, showing
    innovative approaches to obtaining PR coverage
    in multiple media. Results, where available,
    should be
    included to demonstrate a
    distinctive growth in brand exposure.
SUBMISSION FORMAT :

Mandatory:

• JPEGS and/or

• Overview Video

Optional:

• Audio

ID: LE1B
SUBCATEGORY : Internal ICommunications
Communications to ensure employees of organisations are kept informed and motivated. They do this by communicating through several channels, such as a staff intranet, email bulletins, social media and regular newsletters.
CATEGORY TYPE : Type B Multimedia
REQUIREMENTS :
  • Any medium can be used to generate internal
    exposure, including (but not limited to) an event,
    activation, e-mail, printed communication, physical
    element/s, video - or a combination of elements.
  • Entries should include an explanation of the strategy
    and implementation thereof, showing innovative
    approaches to pursuing internal buy-in in
    multiple media. Results, where available,
    should be included to demonstrate
    a distinctive growth in internal brand value.
SUBMISSION FORMAT :

Mandatory:

• JPEGS and/or

• Overview Video

Optional:

• Audio

PR Communication

TIP No 1. Impress on the judges how PR coverage was seeded. Provide examples of the coverage received and show how this coverage was generated through your PR strategy. Show your entire PR campaign and all the associated results. Please provide one overview of your campaign as a cohesive entry Do not simply submit multiple elements.

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