Radio & Audio Category

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Radio & Audio Category

The Radio & Audio category includes Radio commercials, Internet & mobile audio commercials, Branded content, South African Non-English audio and crafts.

 

No physical entries allowed for this category. Electronic media only. All Non-English work must come with English sub-titles. Non-English entries must be submitted as a video file with English subtitles.

 

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.

IDSub CategoryCategory TypeRequirementsSubmission Format
RA1ARadio Station Commercials

Includes all radio commercials
flighted on radio stations,
whether broadcast or Internet radio.

Type A &
Individual Element

Mandatory:

• Audio

Or

• Non-English Video with subtitles

RA1BInternet & Mobile Audio
Commercials

Includes all audio clips distributed
via the Internet or Mobile media,
including: podcasts, email,
website downloads.
Type A &
Individual Element

Mandatory:

• Audio

Or

• Non-English Video with subtitles

RA1CBranded Content – Radio & Audio
Branded Content includes the
integration of a brand into a
content platform-either
pre-existing or created
specifically for the purpose of
promoting the brand.

Includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment.


Platforms include radio stations, whether broadcast or Internet radio, audio clips distributed via the Internet or mobile media, such as: podcasts, email, website downloads.

Type A &
Multi-Element Element
  • OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.
  • OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing series, in one or more episodes.
  • Ensure your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have

Mandatory:

• Audio

Or

• Non-English Video with subtitles

RA1DSouth African Non-English Audio
Includes any Radio Station
and Internet Audio content
Type A &
Individual Element
  • Only Radio in South African non-English languages can be entered.
  • The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.

Mandatory:

• Non-English Video with subtitles

ID: RA1A
SUBCATEGORY : Radio Station Commercials

Includes all radio commercials
flighted on radio stations,
whether broadcast or Internet radio.

CATEGORY TYPE : Type A & Individual Element
REQUIREMENTS :
SUBMISSION FORMAT :

Mandatory:

• Audio

Or

• Non-English Video with subtitles

ID: RA1B
SUBCATEGORY : Internet & Mobile Audio
Commercials
Includes all audio clips distributed
via the Internet or Mobile media,
including: podcasts, email,
website downloads.
CATEGORY TYPE : Type A & Individual Element
REQUIREMENTS :
SUBMISSION FORMAT :

Mandatory:

• Audio Or

• Non-English Video with subtitles

ID: RA1C
SUBCATEGORY : Branded Content – Radio & Audio Branded Content includes the integration of a brand into a content platform-either pre-existing or created promoting the brand.

Includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment.

Platforms include radio stations, whether broadcast or Internet radio, audio clips distributed via the Internet or mobile media, such as: podcasts, email, website downloads.

CATEGORY TYPE : Type A & Multi-Element Element
REQUIREMENTS :
  • OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.
  • OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing series, in one or more episodes.
  • Ensure your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have
SUBMISSION FORMAT :

Mandatory:

• Audio Or

• Non-English Video with subtitles

ID: RA1D
SUBCATEGORY : South African Non-English Audio
Includes any Radio Station
and Internet Audio content
CATEGORY TYPE : Type A & Individual Element
REQUIREMENTS :
  • Only Radio in South African non-English languages can be entered.
  • The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.
SUBMISSION FORMAT :

Mandatory:

• Non-English Video with subtitles

Radio & Audio Crafts

Only Radio & Audio entries can be entered into Radio Crafts. However, Radio Craft entries do not also have to be entered in the main Radio & Audio categories

No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main Film category.

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry.

IDSub CategoryCategory TypeRequirementsSubmission Format
RAWA

Direction

The craft award is awarded to the radio director.

Type B

&

Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.

Mandatory:

• Audio

Or

• Non-English Video with subtitles

RAWB

Writing

The craft award is awarded to the writer.

Type B

&

Individual Element

  • Crafts must follow the same submission requirements as the corresponding category above.

Mandatory:

• Audio

Or

• Non-English Video with subtitles

RAWC

Music

For the composition of an outstanding, original or adapted piece of music for a radio commercial, whereby the craft of the composer is unique and greatly enhances the film commercial. Please note that only original music / soundtracks / adapted licensed music can be entered here. Do not enter existing unedited licensed music / tracks.

Type B

&

Individual Element

  • Only original sound effects / music / soundtracks can be entered here. Do not enter existing unedited licensed music / tracks.

Mandatory:

• Audio

Or

• Non-English Video with subtitles

RAWD

Performance

The Craft Award is awarded to the performer / artist. For an outstanding performance in a radio commercial by the voice-over artist, that enhances the quality of the commercial

Type B

&

Individual Element

Mandatory:

• Audio

Or

• Non-English Video with subtitles

RAWE

South African Non-English Writing

The craft award goes to the writer. For non-English radio, in any of the official South African languages. Whereby the writer has clearly been a major influence on the overall craft and therefore success of the entry

Type B

&

Individual Element

  • Only Radio in South African non-English languages can be entered.
  • The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.

Mandatory:

• Non-English Video with subtitles

RAWF

South African Non-English Performance

The craft award goes to the voice-over artist. For an outstanding performance by the actor(s) or voice-over artist(s), that enhances the quality of the entry.

Type B

&

Individual Element

  • Only Radio in South African non-English languages can be entered.
  • The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.

Mandatory:

• Non-English Video with subtitles

RAWG

Use of Technology

Innovation in the use of technology in Radio

Type B

&

Individual Element

Mandatory:

Audio

Or

Non-English Video with subtitles

RAWH

Sound Design

For the outstanding use of sound design, recording, mixing and sound effects designed for a film commercial, whereby the craft of the sound designer is unique and greatly enhances the radio commercial.

Type B

&

Individual Element

Mandatory:

Audio

Or

Non-English Video with subtitles

RAWKBest Use of Licensed Music

For the best use of licensed music where the choice and marriage of the musical score to the picture enhances the creative idea.

Type B

&

Individual Element

  • Only licensed music can be entered here. Do not enter originally composed music or sound effects.
  • Entries must include original content.

Mandatory:

Audio

Or

Non-English Video with subtitles

ID: RAWA
SUBCATEGORY : Direction

The craft award is awarded to the radio director.

CATEGORY TYPE : Type B & Individual Element

REQUIREMENTS :
  • Crafts must follow the same submission requirements as the corresponding category above.
SUBMISSION FORMAT :

Mandatory:

• Audio

Or

• Non-English Video with subtitles

ID: RAWB
SUBCATEGORY :

Writing

The craft award is awarded to the writer.

CATEGORY TYPE :

Type B&

Individual Element

REQUIREMENTS :
  • Crafts must follow the same submission requirements as the corresponding category above.
SUBMISSION FORMAT :

Mandatory:

• Audio

Or

• Non-English Video with subtitles

ID: RAWC
SUBCATEGORY :

Music

For the composition of an outstanding, original or adapted piece of music for a radio commercial, whereby the craft of the composer is unique and greatly enhances the film commercial. Please note that only original music / soundtracks / adapted licensed music can be entered here. Do not enter existing unedited licensed music / tracks.

CATEGORY TYPE :

Type B &

Individual Element

REQUIREMENTS :
  • Only original sound effects / music / soundtracks can be entered here. Do not enter existing unedited licensed music / tracks.
SUBMISSION FORMAT :

Mandatory:

• Audio

Or

• Non-English Video with subtitles

ID: RAWD
SUBCATEGORY :

Performance

The Craft Award is awarded to the performer / artist. For an outstanding performance in a radio commercial by the voice-over artist, that enhances the quality of the commercial

CATEGORY TYPE : Type B & Individual Element

REQUIREMENTS :
SUBMISSION FORMAT :

Mandatory:

• Audio

Or

• Non-English Video with subtitles

ID: RAWE
SUBCATEGORY :

South African Non-English Writing

The craft award goes to the writer. For non-English radio, in any of the official South African languages. Whereby the writer has clearly been a major influence on the overall craft and therefore success of the entry

CATEGORY TYPE : Type B & Individual Element

REQUIREMENTS :
  • Only Radio in South African non-English languages can be entered.
  • The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.
SUBMISSION FORMAT :

Mandatory:

• Non-English Video with subtitles

ID: RAWF
SUBCATEGORY :

South African Non-English Performance

The craft award goes to the voice-over artist. For an outstanding performance by the actor(s) or voice-over artist(s), that enhances the quality of the entry.

CATEGORY TYPE : Type B & Individual Element

REQUIREMENTS :
  • Only Radio in South African non-English languages can be entered.
  • The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.
SUBMISSION FORMAT :

Mandatory:

• Non-English Video with subtitles

ID: RAWG
SUBCATEGORY :

Use of Technology

Innovation in the use of technology in Radio

CATEGORY TYPE : Type B & Individual Element

REQUIREMENTS :
SUBMISSION FORMAT :

Mandatory:

Audio

Or

Non-English Video with subtitles

ID: RAWH
SUBCATEGORY :

Sound Design

For the outstanding use of sound design, recording, mixing and sound effects designed for a film commercial, whereby the craft of the sound designer is unique and greatly enhances the radio commercial.

CATEGORY TYPE : Type B & Individual Element

REQUIREMENTS :
SUBMISSION FORMAT :

Mandatory:

Audio

Or

Non-English Video with subtitles

ID: RAWK
SUBCATEGORY : Best Use of Licensed Music

For the best use of licensed music where the choice and marriage of the musical score to the picture enhances the creative idea.

CATEGORY TYPE : Type B & Individual Element

REQUIREMENTS :
  • Only licensed music can be entered here. Do not enter originally composed music or sound effects.
  • Entries must include original content.

SUBMISSION FORMAT :

Mandatory:

Audio

Or

Non-English Video with subtitles

Radio - Media Submission format

Electronic media only. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.

 

Work submitted with your name or your agency branding will be disqualified.

 

RADIO & AUDIO FILE SPECIFICATIONS

 

Preferred

  • Video with subtitles – Please check the Entry Guide for submission formats.

 

Accepted

  • MP3 file format
  • Maximum file size: 100MB
  • Sample Rate: 44.1 kHz
  • Bit Rate: Minimum 128kbps
  • Recommended: 258 kbps preferred, minimum 192kbps
  • Channels: Stereo
  • Peak Level: – 6dB (Digital Full Scale)
  • Duration: Length of duration is dependent on the category
  • Audio Slate: NO AUDIO SLATE UPFRONT
Media TypeDescription Specification
AUDIO Original execution of
the content that was commercially launched or aired
  • Preferred video in .MOV file format, or audio MP3 file format
  • As per video and audio MP3 file specifications.
    Please check the Entry Guide for submission formats.
OVERVIEW VIDEOAn overview video highlighting the elements
most relevantto the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • As per video specifications.
    Please check the Entry Guide
    for submission formats.
ORIGINAL CONTENT VIDEOOriginal execution of the content that was commercially launched or aired.
  • As per video specifications. Please check the Entry
    Guide for submission formats.
30 SECOND EDITThis edit will not be judged, it will
be used as awards content should your work win.
  • Maximum 30 seconds
  • As per video specifications. Please check the
    Entry Guide for submission formats.
MEDIA TYPE : AUDIO
DESCRIPTION
: Original execution of the content that was commercially launched or aired.
SPECIFICATION :
  • Preferred video in .MOV file format
    or audio MP3 file format.
  • Non-English entries must be submitted as a
    video file with English subtitles
    (please follow the Video specifications)
MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION
: An overview video highlighting the elements most relevant to the chosen category.
SPECIFICATION :
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • As per video specifications.
    Please check the Entry Guide
    for submission formats.
MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION
: Original execution of the content that was commercially launched or aired.
SPECIFICATION :
  • As per video specifications. Please check the Entry
    Guide for submission formats.
MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION
: This edit will not be judged, it will be used as awards content should your work win.
SPECIFICATION :
  • Maximum 30 seconds
  • As per video specifications. Please check the
    Entry Guide for submission formats.

Radio: Hints and tips

TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP #2: View the Preparation tab for full entry formats and guidelines

TIP #3:Ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

 

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