Print Communications Category
Includes Print advertising, Tactical use of print, and Indoor posters.
Physical media must be submitted for ALL entries in Print Communication. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with English translations.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| PR1A | Print Advertising Includes all advertising in Newspapers, Magazines using standard advertising media space. Also includes Branded Content – Print which includes: books, magazines, newspaper, original content. This includes all genres - fiction, reality, documentary or entertainment. Physical media must be | Type A
& Individual Element | Under the Print Advertising category, you can select the media type, i.e. Newspaper/Magazine/Branded Content Submit physical media and electronic copies. Maximum sizes for Newspaper (DO NOT MOUNT): • Landscape 450mm x 300mm • Portrait 300mm x 450mm Maximum sizes for Magazine (DO NOT MOUNT): • Landscape A3 • Portrait A4 Please mark the page the advert is on. | Mandatory: • Physical media entry • Electronic copy (Jpeg - not for judging) Optional: • Overview Video • Boards |
| For Branded Content: • OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a consumer magazine published by the brand and integrating the brand in the messaging and content (such as an inflight magazine). • OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an existing print publication (such as a paid-for feature article in a magazine). Ensure your entry description explains the context and how the material was viewed. | ||||
| PR1B | Tactical Use of Print | Type A | NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Print Advertising category, even if an advert is specific to a particular event, date or other occurrence. | Mandatory: • Physical media entry • Electronic copy (Jpeg - not for judging) Optional: • Overview Video • Boards |
| PR1E | Indoor Posters Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc | Type A
& Individual Element | All Outdoor and Street Pole entries must go in the Out of Home category DO NOT USE FOAM BOARD • Use thin, stiff cardboard size A2. • Maximum of 10 boards – multiple boards should not be attached to one another. • Use a combination of imagery as well as written descriptions wherever necessary to make up your board. | Mandatory: • Physical media entry • Electronic copy (Jpeg - not for judging) Optional: • Overview Video • Boards |
Print Crafts
NOTE: Entries submitted into the Design or OOH categories cannot be entered into Print Crafts but must be entered into Design or OOH Crafts.
Physical media must be submitted for ALL entries in Print Communication. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with English translations.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| PRWA | Art Direction | Type B & Individual Element | The craft award goes to the agency art director. | Mandatory: • Physical media entry • Electronic copy (Jpeg - not for judging) Optional • Overview Video • Boards |
| PRWB | Writing | Type B & Individual Element | The craft award goes to the writer. | Mandatory: • Physical media entry • Electronic copy (Jpeg - not for judging) Optional • Overview Video • Boards |
| PRWC |
Photography | Type B & Individual Element | The craft award goes to the photographer. | Mandatory: • Physical media entry • Electronic copy (Jpeg - not for judging) Optional • Overview Video • Boards |
| PRWD |
Illustration | Type B & Individual Element | The craft award goes to the illustrator. | Mandatory: • Physical media entry • Electronic copy (Jpeg - not for judging) Optional • Overview Video • Boards |
| PRWE |
Typography | Type B & Individual Element | The craft award goes to the illustrator. | Mandatory: • Physical media entry • Electronic copy (Jpeg - not for judging) Optional • Overview Video • Boards |
Print - Media Submission format
Physical media must be submitted for all entries in Print Communication. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| Entry Questionnaire. | Please download the form here | |
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
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| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
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| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
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| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
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| AUDIO | Original execution of thecontent that was commercially launched or aired. |
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| NEWSPAPER | Unmounted print | Maximum sizes for Newspaper (DO NOT MOUNT):
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| MAGAZINE | Unmounted print | Maximum sizes for Magazine (DO NOT MOUNT):
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| POSTER | Unmounted print | DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
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| 3D PIECE | Original material that was commercially published or launched. | If pieces are too large please send images and appropriate descriptions either on:
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Print : Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: Physical material must be submitted with each entry for this category. You can download package label and entry labels from your Dashboard. Attach an entry label to each physical entry.
TIP #3: All physical entries must be accompanied by an electronic image of that piece.
TIP #4: Remember that all Print entries should be un-mounted and please ensure the correct sizes are used for Newspaper and Magazine entries. You will be required to re-submit these entries if they are incorrect.
TIP #5: All Non-English entries should have English translations.
TIP #6: View the Preparation tab for full entry formats and guidelines.
TIP #7: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
