Out Of Home Category
The Out of Home category includes all aspects of outdoor media from in-store, transit & air media, ambient and direct mail to Out of Home Crafts.
Physical media can be submitted for DIRECT MAIL entries in the OOH Category. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with English translations.
You cannot enter the exact same creative element into more than one Type A category across all Main categories. You must choose which Type A category best suits your entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| OU1A | Outdoor Media All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields. | Type A
& Individual Element | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video | |
| OU4A | In-Store Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, digital screens, stair risers, trolleys, washroom advertising, window displays. | Type A
& Individual Element | NOTE: EXCLUDES Posters that are on display in-store, which should be entered in the “Print - Indoor Poster” category. | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| OU5A | Transit & Air Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons). | Type A
& Individual Element | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video | |
| OU6A | Direct Mail Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc | Type A
& Individual Element | NOTE: There is also a Direct Mail category in Design. If you would like to submit the actual physical entry and have it judged for its design aesthetic, enter it in the Design category. | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video • Physical media entry • Electronic copy |
| OU7A | Ambient All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays, and never before used media | Type A
& Individual Element | Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: OU1A |
|---|
| SUBCATEGORY : Outdoor Media
All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : |
|
SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: OU4A |
| SUBCATEGORY : In-Store Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, digital screens, stair risers, trolleys, washroom advertising, window displays. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : NOTE: EXCLUDES Posters that are on display in-store, which should be entered in the “Print - Indoor Poster” category. |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: OU5A |
| SUBCATEGORY : Transit & Air Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons). |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
| ID: OU6A |
| SUBCATEGORY : Direct Mail Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : NOTE: There is also a Direct Mail category in Design. If you would like to submit the actual physical entry and have it judged for its design aesthetic, enter it in the Design category. |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video • Physical media entry • Electronic copy |
| ID: OU7A |
| SUBCATEGORY : Ambient All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays, and never before used media. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video |
Out Of Home Crafts
Only creative work entered into the main Out of Home category can be re-entered into Out of Home Crafts.
NOTE: Entries submitted into the Design or Print categories cannot be entered into Out of Home Crafts, but must be entered into Design or Print Crafts.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry
See “Category Types” in this document for an explanation of the Category Type.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| OUWA | Art Direction I Art Direction The craft award goes to the agency art director | Type B & Individual Element | ||
| OUWB | Writing The craft award goes to the writer | Type B & Individual Element | ||
| OUWC |
Photography The craft award goes to the photographer | Type B & Individual Element | ||
| OUWD |
Illustration The craft award goes to the illustrator | Type B & Individual Element | ||
| OUWE |
Typography The craft award goes to the illustrator | Type B & Individual Element | ||
| OUWF |
Use of Technology The craft award goes to the technical staging company. Innovation in the use of technology in Out of Home illustrator | Type B & Individual Element |
| ID: OUWA |
|---|
| SUBCATEGORY : Art Direction
The craft award goes to the agency art director |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
| ID: OUWB |
| SUBCATEGORY : Writing The craft award goes to the writer |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
| ID: OUWC |
| SUBCATEGORY : Photography The craft award goes to the photographer |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
| ID: OUWD |
| SUBCATEGORY :
Illustration The craft award goes to the illustrator |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
| ID: OUWE |
| SUBCATEGORY : Typography The craft award goes to the illustrator |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
| ID: OUWF |
| SUBCATEGORY : Use of Technology The craft award goes to the technical staging company. Innovation in the use of technology in Out of Home |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : |
Out of Home - Media Submission format
Physical media can be submitted for DIRECT MAIL entries only in the OOH Category. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : SPECIFICATION :
|
Out Of Home : Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: All Non-English entries should have English subtitles.
TIP #3: View the Preparation tab for full entry formats and guidelines.
TIP #4: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
TIP #5: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.
