B2B CREATIVITY
B2B Creativity recognises the work being done by businesses in creating brand communication that is designed to influence and build relationships with other businesses. This can be in the pursuit of brand equity, sales or any other business value that can be derived from a relationship with another business.
Entries need to demonstrate that the work was created exclusively to communicate and influence another business. Work created for consumers that was then placed in a B2B media channel is not eligible to be entered here and should be entered in other relevant categories.
No physical entries allowed for this category. Electronic media only – All Non-English work must come with subtitles & translations.
| Category | Category Type | Requirements | Submission Format | |
|---|---|---|---|---|
| XE1A | Design | Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● JPEGS Optional: ● Overview Video |
| Digital | Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● JPEGS Optional: ● Original content video ● Overview Video | |
| Film | Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● Original Content Video Optional: ● Overview Video | |
| Radio & Audio | Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● Original Content ● Audio Optional: ● Overview Video | |
| Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● JPEGS Optional: ● Overview Video | ||
| Out of Home | Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● JPEGS and/or ● Original Content Video (DOOH) Optional: ● Overview Video | |
| Live Communications | Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● JPEGS and/or ● Original Content Video Optional: ● Overview Video | |
| PR & Media Communications | Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● JPEGS Optional: ● Overview Video ● Original Content video | |
| Media Innovation | Type A & Individual Element | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● JPEGS and/or ● Original Content Video Optional: ● Overview Video ● Audio | |
| Integrated Campaign | Type B & Multimedia | ● Entries should
demonstrate how you
meet the business to
business entry
requirements. ● No physical entries allowed for this category. | Mandatory: ● JPEGS Optional 1 or more: ● Overview Video ● Original Content Video ● Audio |
| XE1A |
|---|
| CATEGORY : Design CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional: ● Overview Video |
| XE1A |
| CATEGORY : Digital CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional: ● Original Content Video ● Overview Video |
| XE1A |
| CATEGORY : Film CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : ● Original Content Video Optional: ● Overview Video |
| XE1A |
| CATEGORY : Radio & Audio CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● Original Content ● Audio Optional: ● Overview Video |
| XE1A |
| CATEGORY : Print CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional: ● Overview Video |
| XE1A |
| CATEGORY : Out of Home CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS and/or ● Original Content Video (DOOH) Optional: ● Overview Video |
| XE1A |
| CATEGORY : Live
Communications CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS and/or ● Original Content Video Optional: ● Overview Video |
| XE1A |
| CATEGORY : PR & Media
Communications CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional: ● Overview Video ● Original Content Video |
| XE1A |
| CATEGORY : Media Innovation CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS and/or ● Original Content Video Optional: ● Overview Video ● Audio |
| XE1A |
| CATEGORY : Integrated
Campaign CATEGORY TYPE : Type B & Multimedia REQUIREMENTS : ● Entries should demonstrate how you meet the business to business entry requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional 1 or more: ● Overview Video ● Original Content Video ● Audio |
Digital - Media Submission format
Electronic media only.
Work submitted with your name or your agency branding will be disqualified.
| MEDIA TYPE | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| MEDIA TYPE : JPEGS |
|---|
DESCRIPTION: Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO |
DESCRIPTION: An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO |
DESCRIPTION: Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT |
DESCRIPTION: This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
Digital : Entry Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: No boards or physical material will be accepted for Digital entries.
TIP #3: No landing pages or any other form of live URLs will be accepted.
TIP #4: View the Preparation tab for full entry formats and guidelines.
TIP #5: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #6: No more than 10 JPEGS per entry will be accepted
