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Mariana O’Kelly speaking at DStv International Seminar of Creativity – Photo credit: Gallo
ALETA MILLER
UN Women South Africa Multi-Country Office Representative
“Unstereotyping Creativity”
Aleta Miller delves into the pivotal role advertising can play in reshaping social norms that perpetuate power imbalances between women and men.
She will explore the transformative potential of the creative sector in driving positive social change transforming the harmful norms that drive violence against women and girls as well as explore brands’ untapped opportunities to end violence and women and girls.
ALI REZ
Chief Creative Officer, Impact BBDO Group MENAP
“To create change, change the way you create”.
Creativity is not only about the final result; sometimes it is the process itself that leads to a more innovative and original product. By questioning the very techniques which we deploy to create ideas, we can unleash new methods that help us explore completely new territories.
Ali Rez shares some real-world examples of how this holds true in everything from sports to music to success in marketing.
ALI REZ
Chief Creative Officer, Impact BBDO Group MENAP
“To create change, change the way you create”.
Creativity is not only about the final result; sometimes it is the process itself that leads to a more innovative and original product. By questioning the very techniques which we deploy to create ideas, we can unleash new methods that help us explore completely new territories.
Ali Rez shares some real-world examples of how this holds true in everything from sports to music to success in marketing.
GEET RATHI
Creative Director, Area 23, New York, USA
“A.I. couldn’t design this!”
AI is proving to be a valuable tool in aiding designers create breakthrough new work but will it really replace the designer? Geet Rathi talks to Leigh-Anne, as she shares her work and work that has inspired her.
This conversation will further explore why AI will make the design process easier but acts only as a tool to enhance the product of talented designers.
GREG EDWARDS
President & CEO, UniWorld Group, Inc. (UWG), USA
“Demographics Alone Do Not Define a Group, Why Cultural Context is the Game Changer”
Culture extends beyond the traditional breakdown of race, gender and income. Hungry for culturally relevant content, consumers are more culturally diverse than ever while cultural passion points draw people together for conversation and connection. While many have led with a data-driven strategy to build and amplify creative campaigns, cultural context is needed to leverage the information accurately and effectively for impactful programmes.
Gregory Edwards, from the longest-standing multicultural advertising agency in the US, discusses how culture driven-data is the game changer in an ever-evolving media landscape.
GREG EDWARDS
President & CEO, UniWorld Group, Inc. (UWG), USA
“Demographics Alone Do Not Define a Group, Why Cultural Context is the Game Changer”
Culture extends beyond the traditional breakdown of race, gender and income. Hungry for culturally relevant content, consumers are more culturally diverse than ever while cultural passion points draw people together for conversation and connection. While many have led with a data-driven strategy to build and amplify creative campaigns, cultural context is needed to leverage the information accurately and effectively for impactful programmes.
Gregory Edwards, from the longest-standing multicultural advertising agency in the US, discusses how culture driven-data is the game changer in an ever-evolving media landscape.
JOCHEN BISCHOFF
Head of Global Business Solutions, Africa – TikTok
“Why should I listen to your story?”
People’s attention has never been more valuable and more hard to engage than today. Content reaches users from so many channels and through so many formats, that people have to choose wisely which is worth their time. So how can brands tell stories that find their way to a receptive audience or, better yet, what makes good stories, great?
Jochen Bischoff unpacks the art and science of successful storytelling, as viewed through the lens of a platform that recognises the impact a great story can have on its recipient.
MARCO VENTURELLI
CEO/CCO Publicis Conseil and CCO Publicis Groupe France
“Looking for problems”
Big creativity starts with big problems – the “elephants in the room” that companies ignore. The ideas that push the boundaries are the ones that provide an innovative business answer to them.
Marco Venturelli will illustrate this with recent examples from the automobile, technology and retail sectors as he challenges the audience to refuse business as usual.
MARCO VENTURELLI
CEO/CCO Publicis Conseil and CCO Publicis Groupe France
“Looking for problems”
Big creativity starts with big problems – the “elephants in the room” that companies ignore. The ideas that push the boundaries are the ones that provide an innovative business answer to them.
Marco Venturelli will illustrate this with recent examples from the automobile, technology and retail sectors as he challenges the audience to refuse business as usual.
SHANNON WASHINGTON
US Chief Creative Officer, R/GA, New York
“Burning Down Madison Avenue”
What happens when the generation once dubbed “selfish, entitled and lazy” are given the keys to leadership? A lot of therapy when you realise that you may be the ones to save an entire industry.
Some lessons and musings from the frontlines from Shannon Washington.
STEVE BABEKO
CEO/Chief Creative Officer X3M Ideas, Nigeria
“Fuelling and Funding Your Creative Ambition”
Fuelling and funding your creative ambition explores the methods and strategies for discovering and sustaining one’s creative drive and ambition as it delves into techniques for igniting and maintaining inspiration, overcoming creative blocks and nurturing a sense of purpose in one’s creative endeavours.
It provides insights and practical advice to tap into your creative potential and achieve your artistic aspirations, while providing practical guidance for individuals who want to ignite their creative drive and secure the resources to bring their visions to fruition.
STEVE BABEKO
CEO/Chief Creative Officer X3M Ideas, Nigeria
“Fuelling and Funding Your Creative Ambition”
Fuelling and funding your creative ambition explores the methods and strategies for discovering and sustaining one’s creative drive and ambition as it delves into techniques for igniting and maintaining inspiration, overcoming creative blocks and nurturing a sense of purpose in one’s creative endeavours.
It provides insights and practical advice to tap into your creative potential and achieve your artistic aspirations, while providing practical guidance for individuals who want to ignite their creative drive and secure the resources to bring their visions to fruition.
SVETLANA POLOKARPOVA
Founder and Director, Tandem Network, Kenya
“The Power of Creativity in Shaping Social Narratives”
When I entered the world of social marketing, everything changed. We no longer had briefs, instead we had human problems to solve. And with an audience not just watching from the sidelines, they don’t just see communication yelling at them; they witness their lives echoing back.
Svetlana Polikarpova talks about not creating for your audience, but creating it with them.
Karl Carter
Founder and CEO of Snake Nation, Atlanta and Cape Tow
“The Creative Economy & African Youth: Building the future we want to live in. “
We’ll discuss the size and scope of the global creative economy, the role the Creative Economy, brands and emerging technologies can play in lifting the African diaspora.
How do these new technologies and trade realities, unlock new business models that enable more equity, creative and economic freedom? Will these intersections live up to the hype? From the rise of African youth creators, to theAfCFTA, to fintech, the terrain is constantly changing.
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