frequently asked questions
Wednesday, 8 March 2024 @ 15h00 South Africa Standard Time (GMT +2).
All countries from Africa & the Middle East can enter ALL the categories. Entries must be commercially published, launched or aired to a substantial audience for the first time between 1 July 2023 and 30 June 2024. Click here for a detailed list of the eligible countries and more information.
No – companies need to agree in advance who will submit the entry and agree on how the credits will be completed. If an entry is received from more than one company, only the first entry will be accepted. No refunds will be given on duplicate entries.
The Loeries Office can offer guidance, but as the entrant please familiarise yourself with our categories to know which category best suits your work. It is the responsibility of the entrant to submit their entry into the correct category and the Loeries will not be held responsible for entries submitted incorrectly. If you need assistance, please send an email to email@example.com.
The principle behind the rule that a piece of work can only be entered into one main category is that the Loeries will award an idea only once. Therefore, the same creative execution cannot be awarded in Magazine and Poster and Newspaper. Even if you did run the same execution across all these media, you need to choose only one category to enter it into. Please note however that the same work can be re-entered in campaigns, specialist categories, as well as for multiple craft categories.
All Design entries should be entered into Design Crafts. Print Communication should be entered into Print Crafts. The Design category is judged by designers, and the Print category is judged by agency creatives.
Categories are updated each year, click here to see our categories for this year.
You can enter any work that is created for the region or from the region. FOR THE REGION: All work that has been created specifically for and to run in Africa or the Middle East, irrespective of where the work was originated or produced (for example, if a UK based agency produces a campaign to flight in Nigeria, then that can be entered). FROM THE REGION: work created by and in the region, irrespective of where it will flight (for example, if a Zambian agency conceptualises and produces a campaign to flights in Germany, then that can be entered). Click here for more info.
The eligibility period is dependent on the entry category. Entries must be commercially published, launched or aired to a substantial audience for the first time between 1 July 2023 and 30 June 2024. Click here for more information.
The fees to enter work into the Loeries vary depending on the category. Click here for more information.
Any student work created and submitted during 1 July 2023 and 30 June 2024 may be entered. Where possible, the work should be submitted by the registered educational institution (School/ College/University) from the Africa & the Middle East region, rather than directly by the individual student.
If you are turning 27 in 2024 or younger, you can submit a portfolio of your professional work from the last three years. Entry is FREE.
Entry into the Young Creatives Award is FREE. No more than five examples of your professional work from the last three years should be presented. Physical material will be accepted.
All entries must be approved by the relevant client for whom the work was produced for. All necessary permissions and agreements with third parties and/or other licenses must be obtained prior to the entry.
Work is judged anonymously in two rounds – this means that the judges do not know the agency that entered the work and judge only on the merit of the entry.
Judging panels are changed every year, and all Loeries judges are experts in their relevant fields, chosen on merit and their position in the Loeries Official Rankings.
Make sure all your entries are complete on your entry Dashboard – then you are good to go! The next step is to start planning your Loeries Creative Week.
All the entries will be judged during Loeries Creative Week. Finalists are announced daily after judging, sign up for our Loeries newsletter and follow our social media channels – Instagram, Facebook & Twitter – to receive announcements.
All the Loeries winners since 1978 can be accessed on our Archive. If you have submitted and paid for an entry in the current year, then you have full access to the archive, alternatively you can purchase a subscription. The award-winning work is compiled into a Travelling Exhibition that visits schools, major centres and colleges.
The Loeries Official Rankings provide an authoritative and independent indication of who’s who in the brand communications industry across Africa and the Middle East. The latest rankings are released annually 29th January. Click here for more info.
Work that is produced by a production company from the region for a global company, to run outside the region, can be entered for the relevant Craft categories, BUT this may not be entered in the main categories.