Service Design
Service Design recognises brands that are focused on an excellent and innovative service experience for their customers. This can include, but is not limited to, technological, retail and user journey innovation.
Electronic media only. An Entry Questionnaire must be submitted with every entry.
What is Service Design?
- The Service Design category is focused on an excellent and innovative service experience – dealing with customers’ needs, behaviours and attitudes, and their ongoing relationship with the brand, while considering key touch points and leveraging insights and opportunities.
- Creating and designing an effective user journey is paramount, with people at the centre.
- Service Design can create a positive interaction between a brand and its customer to build a lasting emotional connection in a way that adds value to the customer experience.
- The creation of customer experiences that are useful, usable, effective, efficient, desirable and differentiated; thereby creating value for both customer and the brand on an ongoing basis.
- Innovation may take the form of re-imagining the customer experience; appropriate use of new technologies; engaging customer programmes and loyalty schemes; or the creation of entirely new services or products.
Eligibility: What can be entered?
- This is not for advertising campaigns, and once-off activations.
- The programme must be developed and implemented in our region.
- Entries must show innovation and the ability to successfully defend, differentiate or disrupt a service experience.
- Some examples of service design solutions are:
- In-store and retail customer experience, including front-line positions and service centres
- Online and mobile customer experience related to products and services
- Loyalty schemes and Customer Relationship Management programmes
- Telephone engagement and the call centre customer experience
- Omni channel, or mixed media customer experiences including any combination of the above channels, or other channels
- Service Design entries must be active during the period of 1 July 2021 – 30 June 2022. The implementation may have started prior to this date, but the programme must be running during at least a portion of this eligibility period.
- Entries can be re-submitted each year as long as the programme remains active. Previous winners may be considered every year for an award as long as the programme remains at the same high standard.
Who can enter?
Entries can be submitted directly by any company (Brand) or its representative agency.
| ID | Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| XD1A | Service Design | Type A
& Individual Element or Multimedia | Please complete the separate questionnaire for this category. | Mandatory: • PDF - Questionnaire • JPEGS and/or • Overview Video |
| ID: XD1A |
|---|
| CATEGORY : Service Design |
| Type A & Individual Element or Multimedia |
| REQUIREMENTS : Please complete the separate questionnaire for this category. |
| SUBMISSION FORMAT : Mandatory: • PDF - Questionnaire • JPEGS and/or • Overview Video |
Service Design - Media Submission Format
Electronic media only. An Entry Questionnaire sheet must be submitted with every entry in the Service Design category.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| Entry Questionnaire. | Please download the form here | |
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| MEDIA TYPE : PDF
DESCRIPTION : Entry Questionnaire. SPECIFICATION : Please download the form here |
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
Service Design : Hints and tips
TIP #1:In Service Design, the judges are specifically looking for brands that show innovation in the way in which they engage with their customers. Don’t enter advertising campaigns here or once-off activations, and provide as much information as possible, including any research conducted, planning, concept, implementation and results.
TIP #2: View the Preparation tab for full entry formats and guidelines.
TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #4: No more than 10 JPEGS will be accepted.
