Categories 2024

Category Types

Single Category - Type A

The exact same creative execution cannot be entered into more than one Single Category.
The principle behind this is that the Loeries will only award the same creative idea once.
Example: Creative work entered into the Print Magazine category, cannot be re-entered into the Design Poster category if it is essentially the same entry.

Multiple Category – Type B

Creative work that has been entered into other categories may be re-entered here.
Example 1: A Tactical Use of Newspaper entry can be re-entered into Media Innovation.
Example 2: A Mobile Media entry can be re-entered into Digital Crafts.

Individual Element

Elements must be submitted individually.
Example: 3 x Posters in a campaign cannot be submitted as one entry but must entered as 3 x individual entries.
If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Multi-Media

A minimum of three different media types are required from within the same main category.
Example: Design – Logo, Package Design, Design for Digital

Multi-Element

Two or more elements of the same media type can be entered.
Example: A Branded Content Video Campaign comprising three episodes in a series.

Integrated Multi-Media

Work entered in Type A categories can be re-entered here to form a campaign, with a minimum of three different media types