Media Innovation

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Media Innovation Category

The Media Innovation category includes innovative applications for existing and emerging media platforms. Work entered into other categories can be re-entered into Media Innovation.

 

Electronic media only. All Non-English work must come with English sub-titles

 

Multiple Category (Type B) & Multimedia: Creative work that has been entered into other categories may be re-entered here.

 

Judging Criteria:

  • Innovation in Media
    • Innovation includes Insights, Strategy, and Objectives. Entrants are advised to submit any relevant information.
  • Quality
    • The quality of the execution will be considered, including Implementation
  • Relevance to the Target Audience
    • Entrants should detail who the intended audience is.
  • Relevance to the Brand
    • Entrants should detail how the execution relates to the brand.
  • Relevance to the Medium
    • Entrants should elaborate on the choice of medium and its pivotal role in this campaign.
  • Results / ROI.
    • While results and ROI may not always be available depending on the flighting dates, any information that can assist the judges in their analysis of the entry should be included.

 

ID: MI1A
SUBCATEGORY : Single Media Element
This category is for the use of a single medium.
It can be a once-off execution or repeat at multiples venues as long as the medium and message remain the same.
Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of the Cinema as a medium
CATEGORY TYPE : Type B & Individual Element
REQUIREMENTS :
  • Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform
SUBMISSION FORMAT :

Mandatory:

• JPEGS and/or

• Overview Video and/or

Optional:

• Original Content Video

• Audio

ID: MI1B
SUBCATEGORY : Multiple Media Campaign
This category is for entries with more than one medium, showing innovation in the use of all media platforms.
Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message
CATEGORY TYPE : Type B & Individual Element
REQUIREMENTS :
  • A minimum of three different media types
  • Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform
SUBMISSION FORMAT :

Mandatory:

• JPEGS and/or

• Overview Video and/or

Optional:

• Original Content Video

• Audio

IDSub CategoryCategory TypeRequirementsSubmission Format
MI1ASingle Media Element

This category is for the use of a single medium.


Type B &
Individual Element

• Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform


• It can be a once-off execution or
repeat at multiple venues as long as
the medium and message remain the same.

• Single medium entries will be
judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of
the Cinema as a medium

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1BMultiple Media Campaign

This category is for entries with more than one medium, showing innovation in the use of all media platforms.


Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message

TYPE B &
Multimedia

• A minimum of three different media
types


• Work that has been entered into
other categories may be
re-entered here. In this category it will only be judged according to the
innovative use of the media platform.

• Entries will be judged on how
successfully they have integrated the
chosen media throughout the
campaign,
and must demonstrate how well the
different media types complement
and
build on each other to communicate
the brand message

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1C

Channel Creativity



Entrants need to demonstrate an innovative &
creative usage of
the channel in the pursuit of key deliverables of
the brand. This is open to all channels which
include social advertising, display advertising,
native advertising, video content, media buying,
email, direct and inbound marketing,
programmatic media or use of CRM, loyalty
programs and gamification, but are not paid
organic search marketing
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1D

Audience Insights Innovation



Utilisation of audience insights, and related
consumer-centred knowledge, that results in a
customised media strategy.
Type B &
Individual Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1E

Use of Brand or Product Integration



Product and Brand placement in a variety of media platforms.
Type B &
Individual Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1F

Creative use of Data-Driven Targeting



Creative work that relied on data to define
channel, target audience or the insight driven
message.
The data should be shown to provide a
quantifiable insight or adds-value to programmatic targeting.
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1G

Creative use of Data Integration



Utilisation of different data sources to generate
new insights that added value to a creative
campaign from initiation to final delivery.
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1H

Brand IP Co-Creation



Collaboration between a brand, agency and its
media partners to create innovative IP that drives business results. The collaborative brand, agency & media partnership should be clearly outlined.
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1I

e-Commerce Media Creativity



Utilisation of e-Commerce to deliver business
results and/or marketing KPI's of a brand. This is
for a campaign and entrants need to ensure that
there are quantifiable results that emanate from
how the e-Commerce Media Creativity enhanced the creative utilised.
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1J

Social Commerce Media Creativity



Utilisation of Social Commerce to deliver
business results and/or marketing KPI's of a
brand. This is for a campaign and entrants need
to ensure that there are quantifiable results that
emanate from how the Social Commerce Media
Creativity
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1K

Media Tech Creativity



Utilisation of digital experiences and events
(regardless of the degree of scale) that
contributes towards brand deliverables (such as, but not limited to sales, brand equity and engagement). Key examples include live events
(exhibitions, concerts) and signage
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1L

Geo Targeting Creativity



Utilisation of location-based services to deliver a brand experience where the consumer receives
an innovative, engaging and targeted experience that is based on a creative idea.
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

MI1M

Use of Technical Innovation



Utilisation of technology to accomplish media
innovation that delivers an elevated experience
for consumers. This award recognises the
amalgamation of social media and digital media into a
product that is driven by technology.
Type B & Individual
Element

Mandatory:

• JPEGS


Optional :

• Overview Video and/or

• Original Content Video

• Audio

Media Innovation - Media Submission format

Electronic media only. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.

 

Work submitted with your name or your agency branding will be disqualified.

Media TypeDescription Specification
JPEGSProof of work and overview images
will be used for judging, as well as awards
content should your work win.

Text must be legible and kept to a minimum.

Close up images are permitted of small
details that need to be seen by the jury.
  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
OVERVIEW VIDEOAn overview video highlighting the elements
most relevantto the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • As per video specifications.
    Please check the Entry Guide
    for submission formats.
ORIGINAL CONTENT VIDEOOriginal execution of the content that was commercially launched or aired.
  • As per video specifications. Please check the Entry
    Guide for submission formats.
30 SECOND EDITThis edit will not be judged, it will
be used as awards content should your work win.
  • Maximum 30 seconds
  • As per video specifications. Please check the
    Entry Guide for submission formats.
AUDIOOriginal execution of thecontent that
was commercially launched or aired.
  • Preferred video in .MOV file format
    or audio MP3 file format.
  • Non-English entries must be submitted as a
    video file with English subtitles
    (please follow the Video specifications)
MEDIA TYPE : JPEGS
DESCRIPTION
: Proof of work and overview images will be used for judging, as well as awards content should your work win.
Text must be legible and kept to a minimum.
Close up images are permitted of small details that need to be seen by the jury..
SPECIFICATION :
  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION
: An overview video highlighting the elements most relevant to the chosen category.
SPECIFICATION :
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • As per video specifications.
    Please check the Entry Guide
    for submission formats.
MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION
: Original execution of the content that was commercially launched or aired.
SPECIFICATION :
  • As per video specifications. Please check the Entry
    Guide for submission formats.
MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION
: This edit will not be judged, it will be used as awards content should your work win.
SPECIFICATION :
  • Maximum 30 seconds
  • As per video specifications. Please check the
    Entry Guide for submission formats.
MEDIA TYPE : AUDIO
DESCRIPTION
: Original execution of the content that was commercially launched or aired.
SPECIFICATION :
  • Preferred video in .MOV file format
    or audio MP3 file format.
  • Non-English entries must be submitted as a
    video file with English subtitles
    (please follow the Video specifications)

Media Innovation : Hints and tips

TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP #2: No boards or physical material will be accepted in this category.

TIP #3: All Non-English entries should have English subtitles.

TIP #4: View the Preparation tab for full entry formats and guidelines.

 

TIP #5:  Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

TIP #6: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.

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