Media Innovation Category
The Media Innovation category includes innovative applications for existing and emerging media platforms. Work entered into other categories can be re-entered into Media Innovation.
Electronic media only. All Non-English work must come with English sub-titles
Multiple Category (Type B) & Multimedia: Creative work that has been entered into other categories may be re-entered here.
Judging Criteria:
- Innovation in Media
- Innovation includes Insights, Strategy, and Objectives. Entrants are advised to submit any relevant information.
- Quality
- The quality of the execution will be considered, including Implementation
- Relevance to the Target Audience
- Entrants should detail who the intended audience is.
- Relevance to the Brand
- Entrants should detail how the execution relates to the brand.
- Relevance to the Medium
- Entrants should elaborate on the choice of medium and its pivotal role in this campaign.
- Results / ROI.
- While results and ROI may not always be available depending on the flighting dates, any information that can assist the judges in their analysis of the entry should be included.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| MI1A | Single Media Element This category is for the use of a single medium. It can be a once-off execution or repeat at multiples venues as long as the medium and message remain the same. Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of the Cinema as a medium. | Type B
& Individual Element | • Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform | Mandatory: • JPEGS and/or • Overview Video and/or Optional: • Original Content Video • Audio
|
| MI1B | Multiple Media Campaign This category is for entries with more than one medium, showing innovation in the use of all media platforms. Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message | TYPE B
& Multimedia | • A minimum of three different media types • Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform. | Mandatory: • JPEGS and/or • Overview Video and/or Optional: • Original Content Video • Audio
|
| ID: MI1A |
|---|
| SUBCATEGORY : Single Media Element This category is for the use of a single medium. It can be a once-off execution or repeat at multiples venues as long as the medium and message remain the same. Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of the Cinema as a medium |
| CATEGORY TYPE : Type B & Individual Element |
REQUIREMENTS :
|
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video and/or Optional: • Original Content Video • Audio
|
| ID: MI1B |
| SUBCATEGORY : Multiple Media Campaign This category is for entries with more than one medium, showing innovation in the use of all media platforms. Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message |
| CATEGORY TYPE : Type B & Individual Element |
REQUIREMENTS :
|
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video and/or Optional: • Original Content Video • Audio
|
Media Innovation - Media Submission format
Electronic media only. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| AUDIO | Original execution of thecontent that was commercially launched or aired. |
|
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
Media Innovation : Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: No boards or physical material will be accepted in this category.
TIP #3: All Non-English entries should have English subtitles.
TIP #4: View the Preparation tab for full entry formats and guidelines.
TIP #5: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
TIP #6: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.
