Design
The Design category includes all aspects of design from graphic design, interior, architecture, furniture, lighting, fabric and industrial design to Design Crafts.
Electronic and physical media allowed within this category.
You cannot enter the exact same creative element into more than one Type A category across all Main categories. You must choose which Type A category best suits your entry.
DE1 BRAND IDENTITY & COLLATERAL DESIGN
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE1A | Logos Single Logo or families of logos. All media, including digital and in-motion | TYPE A
& Single Element | • May include reference material showing the development of the logo and its application. • Include supporting imagery showing the logo in context. | Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D Piece
|
| DE1B | Identity Programmes | TYPE B
& Multimedia | • An entire branding identity for an organisation, product or service. The work should express the brand through multiple platforms • Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead. May include digital components and brand guidelines. | Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D Piece
|
| ID: DE1A |
|---|
| SUBCATEGORY : Logos Single Logo or families of logos. All media, including digital and in-motion |
| CATEGORY TYPE : TYPE A & Single Element |
| REQUIREMENTS : • May include reference material showing the development of the logo and its application. • Include supporting imagery showing the logo in context. |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D Piece
|
| ID: DE1B |
| SUBCATEGORY : Logos Single Logo or families of logos. All media, including digital and in-motion |
| CATEGORY TYPE : Identity Programmes |
| REQUIREMENTS : • An entire branding identity for an organisation, product or service. The work should express the brand through multiple platforms • Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead. May include digital components and brand guidelines. |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D Piece
|
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE2A | Posters & Environmental Graphics | Type A
& Individual Element | Posters Graphics led printed posters. NOTE: There is a Poster category in Print Communication – for ADVERTISING posters. You must select the most appropriate category for your entry. | Mandatory: • Original Poster • JPEGS and/or Optional: • Boards • Overview Video
|
| Environmental Graphics
Large graphics that enhance a space, including billboards, indoor graphics and murals. • Show in-Situ when possible. NOTE: There is a category for ADVERTISING Billboards in the Out of Home category. You must select the most appropriate category for your entry. | Mandatory: • Original Poster • JPEGS and/or Optional: • Boards • Overview Video
| |||
| DE2B |
General Design Various design elements, including: Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, etc | Type A
& Individual Element | • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS | Mandatory: • Boards and/or • 3D Piece • JPEGS and/or Optional: • Overview Video
|
| DE2C |
Wayfinding & signage Includes: Signage, wayfinding and information graphics | Type A
& Individual Element | • Entries can include a full signage implementation, such as for airports, hospitals, parks, etc. | Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video
|
| DE2D |
Package Design Includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging | Type A
& Individual Element | • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS | Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video
|
| DE2E |
Creative Use of Paper A category for any innovative use of paper in design | Type A
& Individual Element | Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video
|
| ID: DE2A |
|---|
| SUBCATEGORY : Posters & Environmental Graphics |
| CATEGORY TYPE : TYPE A & Individual Element |
| REQUIREMENTS : Posters Graphics led printed posters. NOTE: There is a Poster category in Print Communication – for ADVERTISING posters. You must select the most appropriate category for your entry. |
| SUBMISSION FORMAT : Mandatory: • Original Poster • JPEGS and/or Optional: • Boards • Overview Video
|
| ID: |
| SUBCATEGORY : |
| CATEGORY TYPE : Identity Programmes |
| REQUIREMENTS : Environmental Graphics
Large graphics that enhance a space, including billboards, indoor graphics and murals. • Show in-Situ when possible. NOTE: There is a category for ADVERTISING Billboards in the Out of Home category. You must select the most appropriate category for your entry. |
| SUBMISSION FORMAT : Mandatory: • Original Poster • JPEGS and/or Optional: • Boards • Overview Video
|
| ID: DE2B |
| SUBCATEGORY : General Design Various design elements, including: Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, etc |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS |
| SUBMISSION FORMAT : Mandatory: • Original Poster • JPEGS and/or Optional: • Boards • Overview Video
|
| ID: DE2C |
| SUBCATEGORY : Wayfinding & signage Includes: Signage, wayfinding and information graphics |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Entries can include a full signage implementation, such as for airports, hospitals, parks, etc. |
| SUBMISSION FORMAT : Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video
|
| ID: DE2D |
| SUBCATEGORY :
Package Design Includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS |
| SUBMISSION FORMAT : Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video
|
| ID: DE2E |
| SUBCATEGORY :
Creative Use of Paper A category for any innovative use of paper in design |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : Mandatory: • Boards and/or • JPEGS and/or Optional: • 3D Piece • Overview Video
|
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE3A | Whole Publication Includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. | Type A
& Individual Element | • Physical publications only. • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS. | Mandatory: • 3D Piece and/or • Overview Video and/or • Boards • JPEGS Optional: • 3D Piece • Overview Video
|
| ID: DE3A |
|---|
| SUBCATEGORY : Whole Publication Includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Physical publications only. • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS. |
| SUBMISSION FORMAT : Mandatory: • 3D Piece and/or • Overview Video and/or • Boards • JPEGS Optional: • 3D Piece • Overview Video
|
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE4A | Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content | Type A
& Multi-Element | • Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station are NOT permitted). •Videos over 20 seconds must be entered individually. | Mandatory: • Overview Video and/or • Original Content Video |
| DE4B | Design for Digital STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics. | Type B
& Individual Element | • Entries in other Type A categories, including the Digital category - e.g. a website, may be re-entered here. | Mandatory: • JPEGS and/or • Overview Video |
| ID: DE4A |
|---|
| SUBCATEGORY : Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content |
| Type A & Multi-Element |
| REQUIREMENTS : • Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station are NOT permitted). •Videos over 20 seconds must be entered individually. |
| SUBMISSION FORMAT : Mandatory: • Overview Video and/or • Original Content Video |
| ID: DE4B |
| SUBCATEGORY : Design for Digital STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics. |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : • Entries in other Type A categories, including the Digital category - e.g. a website, may be re-entered here. |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video |
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE5A |
Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums. NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade. | Type A
& Individual Element | • The launch date is not critical as long as the work has not previously been entered | Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D piece |
| DE5B |
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front. NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade | Type A
& Individual Element | • The launch date is not critical as long as the work has not previously been entered | Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D piece |
| DE5C |
Furniture Design Includes all furniture design for retail and commercial purpose. | Type A
& Individual Element | • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS | Mandatory: • 3D Piece and/or • JPEGS and/or • Overview Video • Boards and/or
|
| DE5D |
Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design Includes all design for retail and commercial purpose. | Type A
& Individual Element | • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS | Mandatory: • 3D Piece and/or • JPEGS and/or • Overview Video • Boards and/or
|
| DE5E |
General Product Design Includes all other product and industrial design, including lighting, fitting and fixtures, point of sale infrastructure, ATMs, etc. | Type A
& Individual Element | Mandatory: • 3D Piece and/or • JPEGS and/or • Overview Video • Boards and/or
|
| ID: DE5A |
|---|
| SUBCATEGORY :
Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums. NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • The launch date is not critical as long as the work has not previously been entered |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D piece |
| ID: DE5B |
| SUBCATEGORY :
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front. NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • The launch date is not critical as long as the work has not previously been entered |
| SUBMISSION FORMAT : Mandatory: • JPEGS and/or • Overview Video and/or • Boards Optional: • 3D piece |
| ID: DE5C |
| SUBCATEGORY :
Furniture Design Includes all furniture design for retail and commercial purpose. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS |
| SUBMISSION FORMAT : Mandatory: • 3D Piece and/or • JPEGS and/or • Overview Video • Boards and/or
|
| ID: DE5D |
| SUBCATEGORY :
Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design Includes all design for retail and commercial purpose. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS |
| SUBMISSION FORMAT : Mandatory: • 3D Piece and/or • JPEGS and/or • Overview Video • Boards and/or
|
| ID: DE5E |
| SUBCATEGORY :
General Product Design Includes all other product and industrial design, including lighting, fitting and fixtures, point of sale infrastructure, ATMs, etc. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : Mandatory: • 3D Piece and/or • JPEGS and/or • Overview Video • Boards and/or
|
DE6 CAMPAIGN
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE6A | Design Mixed-Media Campaign | Type B & Multimedia | • A minimum of three different media types are required from the Communication Design category. • Please provide an overview of your campaign as a cohesive entry. | Mandatory: • 3D Piece and/or • Boards and/or • Poster and/or • JPEGS and/or • Overview Video |
| ID: DE6A |
|---|
| SUBCATEGORY : Design Mixed-Media Campaign |
| CATEGORY TYPE : Type B & Multimedia |
| REQUIREMENTS : • A minimum of three different media types are required from the Communication Design category. • Please provide an overview of your campaign as a cohesive entry. |
| SUBMISSION FORMAT : Mandatory: • 3D Piece and/or • Boards and/or • Poster and/or • JPEGS and/or • Overview Video |
Design Crafts
Only creative work entered into the main Design categories can be entered into Design Crafts.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry.
See “Category Types” in this document for an explanation of the Category Type.
| DEW ID | DESIGN CRAFTS SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DEWA |
Photography | Type B
& Individual Element | •Crafts must follow the same submission requirements as the corresponding category above. • Send original piece when possible. | |
| DEWB |
Writing for Design | Type B
& Individual Element | • Crafts must follow the same submission requirements as the corresponding category above. • Send original piece when possible. | |
| DEWC |
Illustration | Type B
& Individual Element | • Crafts must follow the same submission requirements as the corresponding category above. • Send original piece when possible. | |
| DEWD |
Typography | Type B
& Individual Element | • Crafts must follow the same submission requirements as the corresponding category above. • Send original piece when possible. |
| DEW ID : DEWA |
|---|
| DESIGN CRAFTS SUBCATEGORY : Photography |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : •Crafts must follow the same submission requirements as the corresponding category above. • Send original piece when possible. |
| SUBMISSION FORMAT : |
| ID: DEWB |
| DESIGN CRAFTS SUBCATEGORY : Writing for Design |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : •Crafts must follow the same submission requirements as the corresponding category above. • Send original piece when possible. |
| SUBMISSION FORMAT : |
| ID: DEWC |
| DESIGN CRAFTS SUBCATEGORY : Illustration |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : •Crafts must follow the same submission requirements as the corresponding category above. • Send original piece when possible. |
| SUBMISSION FORMAT : |
| ID: DEWD |
| DESIGN CRAFTS SUBCATEGORY : Typography |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : • Crafts must follow the same submission requirements as the corresponding category above. • Send original piece when possible. |
| SUBMISSION FORMAT : |
Design - Media Submission format
Electronic and physical media allowed within this category – Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with sub-titles & translations.
Work submitted with your name or your agency branding will be disqualified.
NOTE: MOTION & DIGITAL GRAPHIC DESIGN – No physical entries allowed for this category. Electronic media only. Jpegs and/or Video.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| AUDIO | Original execution of thecontent that was commercially launched or aired. |
|
| NEWSPAPER | Unmounted print | Maximum sizes for Newspaper (DO NOT MOUNT):
supplied with an original tear-sheet to show that it was published at that size. |
| MAGAZINE | Unmounted print | Maximum sizes for Magazine (DO NOT MOUNT):
supplied with an original tear-sheet to show that it was published at that size. |
| POSTER | Unmounted print | DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
not use poster tubes as the work gets |
| 3D PIECE | Original material that was commercially published or launched. | If pieces are too large please send images and appropriate descriptions either on:
|
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : NEWSPAPER
DESCRIPTION : Unmounted print SPECIFICATION : Maximum sizes for Newspaper (DO NOT MOUNT):
|
| MEDIA TYPE : MAGAZINE
DESCRIPTION : Unmounted print SPECIFICATION : Maximum sizes for Magazine (DO NOT MOUNT):
|
| MEDIA TYPE : POSTER
DESCRIPTION : Unmounted print SPECIFICATION : DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
|
| MEDIA TYPE : 3D PIECE
DESCRIPTION : Original material that was commercially published or launched. SPECIFICATION : If pieces are too large please send images and appropriate descriptions either on:
|
Design : Hints and tips
TIP #1: This category is focused on Design – advertising campaigns should be entered in the relevant advertising categories, not in Design.
TIP #2: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #3: If possible, it is always better to send the actual sample, e.g. package design, rather than only Jpegs.
TIP #4: If you are sending Physical pieces, you can download package label and entry labels from your Dashboard. Attach an entry label to each physical entry.
TIP #5: All physical entries must be accompanied by an electronic image of that piece.
