Digital
The Digital category includes all aspects of digital communication from online, mobile, social media and digital interfaces to Digital Crafts.
Electronic Media Only.
NOTE:
- Branded Content is not a separate subcategory in Digital but can be entered into in any of the subcategories below, depending on the medium used.
You cannot enter the exact same creative element into more than one Type A category across all Main categories. You must choose which Type A category best suits your entry.
Digital
No physical entries allowed for this category. Electronic media only.
Branded Content is not a separate subcategory in Digital but can be entered into in any of the subcategories below, depending on the medium used.
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| IN1C | Web Browser-based Experiences This is defined as a creative idea-led web browser-based experience. | Type A & Individual Element | NOTE: Do not submit links to URLs or live sites. Work will only be judged via Video and/or Jpegs. | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| IN1E | Social Media Campaign Brand communication campaigns where social media was the primary or sole medium used | Type A & Multimedia | ● Entries can be on one platform (e.g. TikTok) or can be a Social Media programme that extends across several platforms, e.g. TikTok, Instagram and Facebook, as well as custom platforms. | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| IN1F | Digital Applications & Interactive Tools Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables | Type A & Individual Element | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video | |
| IN2B | Mobile Media Includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. | Type A & Individual Element | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video | |
| IN3A | Data-Driven Campaign Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics. | Type A & Individual Element or Multi-Element or Multimedia | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video | |
| IN3B | Co-creation & User Generated Content Social campaigns and activities created to encourage users or communities to contribute or collaborate with the brand | Type A & Individual Element | ● Entries can be on one platform (e.g. TikTok) or can be a Social Media programme that extends across several platforms, e.g. TikTok, Instagram and Facebook, as well as custom platforms. | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| IN3C | Use Of Influencers Creative use of influencers or influencer created content | Type A & Multimedia | ● Entries can be on one platform (e.g. TikTok) or can be a Social Media programme that extends across several platforms, e.g. TikTok, Instagram and Facebook, as well as custom platforms. | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| IN3D | Use of AI A creative use of AI to promote a brand and add to business results | Type A & Multimedia | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video | |
| IN3E | Use of Metaverse, AR and VR A creative use of AR, VR or the Metaverse to promote a brand and add to business results (Cannot be a test case) | Type A & Multimedia | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video | |
| IN3F | Games & Gamification Digital games and gamification created either specifically for a brand (e.g. apps, Roblox, Minecraft) or the creative integration of a brand into a digital game (e.g. Fortnite). | Type A & Multimedia | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| ID: IN1C |
|---|
| SUBCATEGORY : Web Browser-based Experiences This is defined as a creative idea- led web browser-based experience. CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : NOTE: Do not submit links to URLs or live sites. Work will only be judged via Video and/or Jpegs. SUBMISSION FORMAT : Mandatory: |
| ID: IN1E |
| SUBCATEGORY : Social Media Campaign Brand communication campaigns where social media was the primary or sole medium used CATEGORY TYPE : Type A & Multimedia REQUIREMENTS : ● Entries can be on one platform (e.g. TikTok) or can be a Social Media programme that extends across several platforms, e.g. TikTok, Instagram and Facebook, as well as custom platforms. SUBMISSION FORMAT : Mandatory: |
| ID: IN1F |
| SUBCATEGORY : Social Media Campaign Brand communication campaigns where social media was the primary or sole medium used CATEGORY TYPE : Type A & Individual Element SUBMISSION FORMAT : Mandatory: |
| ID: IN2B |
| SUBCATEGORY : Mobile Media Campaign Includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. CATEGORY TYPE : Type A & Individual Element SUBMISSION FORMAT : Mandatory: |
| ID: IN3A |
| SUBCATEGORY : Data-Driven Campaign Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics. CATEGORY TYPE : Type A & Individual Element or Multi-Element or Multimedia SUBMISSION FORMAT : Mandatory: |
| ID: IN3B |
| SUBCATEGORY : Co-creation & User Generated Content Social campaigns and activities created to encourage users or communities to contribute or collaborate with the brand. CATEGORY TYPE : Type A & Individual Element SUBMISSION FORMAT : Mandatory: |
| ID: IN3C |
| SUBCATEGORY : Use Of Influencers Creative use of influencers or influencer created content. CATEGORY TYPE : Type A & Multimedia SUBMISSION FORMAT : Mandatory: |
| ID: IN3D |
| SUBCATEGORY : Use of AI A creative use of AI to promote a brand and add to business results. CATEGORY TYPE : Type A & Multimedia SUBMISSION FORMAT : Mandatory: |
| ID: IN3E |
| SUBCATEGORY : Use of Metaverse, AR and VR A creative use of AR, VR or the Metaverse to promote a brand and add to business results. (Cannot be a test case) CATEGORY TYPE : Type A & Multimedia SUBMISSION FORMAT : Mandatory: |
| ID: IN3F |
| SUBCATEGORY : Use of Games & Gamification ADigital games and gamification created either specifically for a brand (e.g. apps, Roblox, Minecraft) or the creative integration of a brand into a digital game (e.g. Fortnite). CATEGORY TYPE : Type A & Multimedia SUBMISSION FORMAT : Mandatory: |
Digital cRAFTS
Only digital media can be entered into Digital Crafts.
No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main category.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| INWA | User Experience Design | Type B & Individual Element | The full user experience including information architecture and design – winners will be delightful and beautiful interfaces that win users’ hearts whilst offering benefits to the business. | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| INWD | Writing | Type B & Individual Element | Writing specifically for Digital media. | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| INWE | Use of Technology | Type B & Individual Element | Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering. | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| INWF | Music and Sound Design | Type B & Individual Element | Innovative use of audio for digital media. | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| INWG | Social media design Design craft specifically geared to social media platforms (includes AR lens). | Type B & Individual Element | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video | |
| INWH | Digital design Design craft specifically geared to websites, online publications, emailers, mobile apps and virtual worlds. | Type B & Individual Element | Mandatory: ● JPEGS Optional: ● Original content and/or ● Overview Video |
| ID: INWA |
|---|
| SUBCATEGORY : User Experience Design CATEGORY TYPE : Type B & Individual Element REQUIREMENTS : The full user experience including information architecture and design – winners will be delightful and beautiful interfaces that win users’ hearts whilst offering benefits to the business. SUBMISSION FORMAT : Mandatory: |
| ID: INWD |
| SUBCATEGORY : Writing
CATEGORY TYPE : Type B & Individual Element REQUIREMENTS : Writing specifically for Digital media. SUBMISSION FORMAT : Mandatory: |
| ID: INWE |
| SUBCATEGORY : Writing
CATEGORY TYPE : Type B & Individual Element REQUIREMENTS : Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering. media. SUBMISSION FORMAT : Mandatory: |
| ID: INWF |
| SUBCATEGORY : Music and Sound Design CATEGORY TYPE : Type B & Individual Element REQUIREMENTS : Innovative use of audio for digital media. SUBMISSION FORMAT : Mandatory: |
| ID: INWG |
| SUBCATEGORY : Social media design CATEGORY TYPE : Type B & Individual Element SUBMISSION FORMAT : Mandatory: |
| ID: INWH |
| SUBCATEGORY : Digital design
CATEGORY TYPE : Type B & Individual Element SUBMISSION FORMAT : Mandatory: |
Digital - Media Submission format
Electronic media only.
Work submitted with your name or your agency branding will be disqualified.
| MEDIA TYPE | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| MEDIA TYPE : JPEGS |
|---|
DESCRIPTION: Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO |
DESCRIPTION: An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO |
DESCRIPTION: Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT |
DESCRIPTION: This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
Digital : Entry Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: No boards or physical material will be accepted for Digital entries.
TIP #3: No landing pages or any other form of live URLs will be accepted.
TIP #4: View the Preparation tab for full entry formats and guidelines.
TIP #5: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #6: No more than 10 JPEGS per entry will be accepted
