2025 WINNERS
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Past
Masterclasses

Masterclasses – Unilever: Real beauty in the age of AI – Photo credit: Gallo

The Masterclass Speakers

The Loeries Masterclasses takes place during Loeries Creative Week, and offers advertisers, marketers, designers and all members of the creative industry the opportunity to attend a gathering of top global leaders in brand communication. 

Loeries Creative Week 2025

Business of Belonging
MiC Dentsu x
Business of Belonging : Culture Panel
MiC Dentsu x
Clicks & Culture: The Art of Language
SABC
Crafting Desire at Scale: Igniting Brands in Culture
Unilever
Creativity on X
X
Creativity, the Overlooked Business Multiplier
Culture as Currency
SAB (InBev)
Ignite your Leadership Spark to Elevate Creativity
Heineken Beverages
Inspiring New Ways: How Creativity Shapes Nation Branding & Opens Africa to the World
Brand SA
It’s a Kind of Magic
AB (InBev)
Symphony in Motion: Creativity Crafter in Real Time
Yasmine Sewilam
What’s Your Obsession? 
Publicis Groupe
Winning Africa’s Attention Economy
Stephen A Newton
Your Next Loerie Win Starts Here
eMedia

Loeries Creative Week 2024

Beauty in the Age of AI
Unilever
Blood, Sweat & Brand Power
UniWorld Group
Growing Sustainably from Good to Great
Joe Public & Nedbank
How Not To Go Viral
TikTok for Business
People are at the Heart of Storytelling
SABC

Loeries Creative Week 2024

Beauty in the Age of AI
Unilever
Blood, Sweat & Brand Power
UniWorld Group
Business of Belonging
MiC Dentsu x
Business of Belonging : Culture Panel
MiC Dentsu x
Clicks & Culture: The Art of Language
SABC
Crafting Desire at Scale: Igniting Brands in Culture
Unilever
Creativity on X
X
Creativity, the Overlooked Business Multiplier
Culture as Currency
SAB (InBev)
Growing Sustainably from Good to Great
Joe Public & Nedbank
How Not To Go Viral
TikTok for Business
Ignite your Leadership Spark to Elevate Creativity
Heineken Beverages
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