For over 40 years, the Loeries has been awarding creative excellence in the advertising and brand communication industry. As the highest accolade in the industry, the Loeries not only celebrates deserving work across the Africa and Middle East region, but also promotes and supports creativity by helping marketers, agencies, and consumers appreciate the value of ideas and fresh thinking. As such, the Loeries Creative Week is the largest gathering of its kind in the region, bringing together the very best in the industry for a festival of networking, celebration, and recognition of great work.
The student entries stood testament to the boundless talent found across the region, and as such deliberation was intense!
Presiding as co-Jury President for the Student Awards, Brian Mtongana, the Executive Creative Director for Woolworths South Africa says that the whole experience was a great honour. “And it was a real privilege to see the amount of talent we have in the region. I also enjoyed working with the incredible panel of judges who are all industry leaders. We were able to have passionate, constructive, diverse and well-informed discussions and debates. The best work was deservedly awarded. The future of creativity in the region is bright.”
Accenture Song joined as a partner to support young talent. “Our sponsorship of the Student Awards,” says Moagi Bodibe, Associate Director and the Marketing Services and Transformation Leader for Africa at Accenture Song, “is an example of how we’d like to catalyse the creative careers of the best young talent in South Africa by exposing them to opportunities inside Accenture Song and on the work we do for our clients.” Moagi explains that Accenture Song believes in the growth of talent, businesses and brands and economies so that they are able to sustain more people. “Growth would be impossible without creativity and human ingenuity. We want to be there for the most promising young talent so that they may be encouraged to continue growing to even greater heights and fulfil on their early potential,” he adds.
The awards are also a platform to help the brand communications industry identify and hire new talent who have the potential to create positive impact in the industry.
“The Loeries Student Awards is truly a powerful platform in identifying new entrants who have the ability to be future rock stars in our industry,” says Preetesh Sewraj, CEO of the Loeries. “I look forward to seeing the winners join us once again on the Loeries stage as they create work that makes an impact in the lives of consumers across the region.”
The Gold winners of the 2022 Loeries Student Awards in Partnership with Accenture Song are:
IIE-Vega and Megan Hills for ‘Pikkld’. View the work here.
University of Pretoria and Olivia Fong for ‘Engulfed in Flames’. View the work here.
The Animation School and William Mey for ‘The Invisible’. View the work here.
Stellenbosch Academy of Design and Photography and Jia Watts for ‘The Ugly’. View the work here.