The Loeries, Africa & The Middle East’s premier brand communications festival, has opened entries for 2024.

 

“The Loeries is an organisation that is built on the mission of enhancing creative innovation,” says Loeries CEO, Preetesh Sewraj, “This year we continue this goal through this first step – opening of entries. This will allow brands, agencies, and production companies and anyone that creates brand communication to submit their work into a judging programme that is rooted not just in a long history, but also in sound governance that is globally respected.”

 

Diarise the dates
The entry eligibility period is for work that was commercially published, launched or aired to a substantial audience anytime from 1 July 2023 to 30 June 2024.
Entries are open immediately with the early bird entry deadline set for 3 May with the entry phase planned for a closing date of  31 May.

 

Key categories
The Loeries focuses on key categories where creative excellence amplifies a brand’s ability to connect with its audience. Entrants, therefore, have the choice of submitting their work in a number of categories such as Film, Print, Radio & Audio, Digital, Design, Live Events, PR, Social Impact Campaign, Service Design, Media Innovation and a number of other innovative categories. These categories are continuously refined annually to ensure that they represent a true view of the types of consumer communication being created across the region.

 

About The Loeries
Started 46 years ago, The Loeries celebrates innovative work from brands, agencies, and production companies as well as individuals as they pursue communication that creates a positive impact on the lives of consumers and the economy. The core Loeries pillars are recognising, rewarding, inspiring and fostering creative excellence, and this is achieved through a number of programmes from The Loeries Creative Future Scholarship to Loeries Creative Week.ˇ