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The Loerie Awards, Africa and the Middle East’s premier creative festival, will once again be returning to the City of Cape Town for the 44th edition of the globally renowned festival. The Loeries is a non-profit company which works to recognise, reward, foster and inspire creative excellence in the brand communications industry.
The City of Cape Town, a UNESCO City of Design, will serve as more than just a scenic backdrop to the awards and the Loeries plan to hold a number of development focused initiatives within the City. Some of these initiatives will include a Loeries Career School Roadshow, student workshops, internships and utilisation of talent within the City to create content for the event.
“The City of Cape Town is truly a premiere global city and we are excited to once again bring the Loeries to this iconic city,” says Loeries CEO, Preetesh Sewraj, “Not only do we plan to fully utilise all facets of the City to celebrate the best creative work from Africa and the Middle East, but we will also be using this as an opportunity to inspire young people to join the brand communications industry through a series of events.”
The Loeries has also secured an exciting line-up of Jury Presidents from around the world to speak at the Loeries International Seminar of Creativity, an event where creative ideas are explored and shared with attendees. Also in attendance will be a host of delegates from the Africa Middle East region who will be involved in judging the thousands of entries received from brands, agencies and production companies who are creating work that is impacting the lives of consumers within the region.
Mayor Geordin Hill Lewis comments “Cape Town is proud to be known as one of the creative capitals of the world. Generations of designers, writers, artists, musicians and others have drawn inspiration from our outstanding natural beauty, diverse cultural landscape, and vibrant communities and urban scene. I’m glad that we’re once again able to gather together to celebrate creative excellence at the Loerie Awards in Cape Town. I wish all nominees the best of luck, and all those attending the Creative Week an inspiring stay in our great city.”
Loeries Creative Week will take place from 3rd to 7th October 2022 and the festival programme with include exciting events such as the awards ceremonies, masterclasses, networking events and entertainment.