DIGITAL COMMUNICATION |
The Digital category includes all aspects of digital communication from online, mobile, social media and digital interfaces to Digital Crafts.
Electronic media only.
NOTE:
- Branded Content is not a separate subcategory in Digital but can be entered into in any of the subcategories below, depending on the medium used.
You cannot enter the exact same creative element into more than one Type A category across all Main categories. You must choose which Type A category best suits your entry.
ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
IN1A |
Display Advertising Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows.
|
Type A & Individual Element |
NOTE: Paid for Video or Film advertising should either go in the YouTube category or the Film category. Each banner ad in a campaign should be entered individually, unless they can only be viewed and understood as one unit.
|
Mandatory: • JPEGS and/or • Overview Video |
IN1C |
Website or Microsite A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.ae. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com
|
Type A & Individual Element |
NOTE: Do not submit links to URLs or live sites. Work will only be judged via Video and/or Jpegs. |
Mandatory: • JPEGS and/or • Overview Video Optional: • Original content |
IN1E |
Social Media Includes the creation of social platforms, the use of existing social platforms, and user-generated content.
|
Type A & Multimedia |
NOTE: Stand-alone Internet video must be entered in the Film category. Entries can be on one platform (e.g. Instagram) or can be a Social Media programme that extends across several platforms, e.g. Twitter, Instagram and Facebook, as well as custom platforms. |
Mandatory: • JPEGS and/or • Overview Video Optional: • Original content
|
IN1F |
Digital Applications, Games & Interactive Tools Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.
|
Type A & Individual Element |
|
Mandatory: • JPEGS and/or • Overview Video Optional: • Original content
|
IN2B |
Mobile Media Includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. |
Single Category - Type A & Individual Element
|
|
Mandatory: • JPEGS and/or • Overview Video Optional: • Original content |
IN3A |
Data-Driven Campaign Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics.
|
Type A & Individual Element or Multi-Element or Multimedia |
|
Mandatory: • JPEGS and/or • Overview Video Optional: • Original content |
IW4 DIGITAL CRAFTS |
Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not have to be entered in the main Digital categories.
Electronic media only. Craft entry requirements follow the same specifications as those in the main category.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry
ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
INWA |
User Experience Design
The full user experience including information architecture and design – winners will be delightful and beautiful interfaces that win user’s hearts whilst offering benefits to the business.
|
Type B & Individual Element |
|
|
INWD |
Writing Writing specifically for Digital media |
Type B & Individual Element |
|
|
INWE |
Use of Technology Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering. |
Type B & Individual Element |
|
|
INWF |
Music and Sound Design Innovative use of audio for digital media. |
Type B & Individual Element |
|
|