Our standards are high, and we’re proud of that. Winning a Loerie isn’t easy - but great work can get missed if it’s not presented well.

Judging Criteria:

  • Innovation (is it fresh? Is it groundbreaking?)
  • Execution (is it well-executed? Is it beautifully crafted?)
  • Relevance (is it relevant to the brand, the market and the medium?) 

Six steps to winning a Loerie:

  1. Start with a great idea. No matter how well your entry is presented, if the idea isn’t strong, the judges will see through it.
  2. Keep it simple.  Focus on the core message – what was great, why it’s relevant and how you did it.
  3. Don’t create work with the sole purpose of winning an award. It needs to be relevant and have purpose. 
    The judges will see through an Integrated Campaign for Joe’s Chip Shop.
  4. Study the categories and know where to enter. Familiarise yourself with previous winners by studying the Loeries Archive and visiting the Loeries Travelling Exhibition. Understand the rules and where separate elements of your campaign can be entered. Check the categories for full details.
  5. A bad presentation could lose you an award. The Loeries judges are looking at a lot of work. If your presentation makes it difficult for them to see why your campaign is innovative, well-executed and relevant, it won’t win.
  6. Make your stats relevant.  Many presentations offer laundry lists of Facebook likes and increased sales as evidence that the campaign was relevant to the brand and the market. But stats need a context to make sense. Pin them to something the judges can relate to. Again, don’t ask the judges to work hard to figure out what makes your campaign worthy of winning.

In summary, your entry needs to demonstrate that the work is worthy of a Loerie. Produce outstanding work, and present it well, and you’ll add more birds to your trophy cabinet - and more clients to your portfolio!

If you have any queries, check our FAQs - and feel free to contact our office if you need further assistance.

if you're ready to submit your new entry, click here

Useful tips

Rules & Eligibility
Please make sure that your work is eligible. Absolutely nothing can be entered that has not been approved by the Brand/Client and that has not been commercially published, launched or aired. Please refer to the Rules & eligibility section for more information

Who can enter The Loeries
All countries from Africa & the Middle East region can enter all the categories.

Accepted media 
Please review our Submission Formats section for the following acceptable media specifications

  • Images (JPEG)
  • Video (.MOV / MP4)
  • Audio (MP3)
  • Physical (thin stiff board / unmounted print / 3D piece)

Please refer to the specific category for required media and note that all Non-English entries must include translations. 

Category types
All entries are single unless otherwise stated. Please refer to the Category Types section for more information.

Supporting information
Your entry should be well presented, clear and easy to understand. Supporting information should make it easy for the judges to understand your entry in terms of the judging criteria: Innovation, Quality of Execution, and relevance to the Brand, Target Audience and Chosen Medium.

All work is judged anonymously, therefore you must ensure that there is no reference to the entering company on the entry. 

Key Dates:

  1. Entries Open: 1 March 2021. 
  2. Loeries Creative Week: Dates to be announced.