Sanlam

Great ideas start with a plan. So should your future.

Sanlam, the largest non-banking financial institution in Africa, and the Loeries Africa Middle East, both started with a plan. Just like the most iconic ideas started with a plan too. A plan that shifted the needle and changed Creative Effectiveness for the better. Which is why Sanlam is a proud sponsor of the Loeries 2020 Creative Effectiveness category. 

Sydney Mbhele:


“Behind every piece of award-winning work, there is some extremely smart planning. Unfortunately, it is not always true that the same level of planning is applied to finances – and that is where we come in! We are looking forward to helping some of South Africa’s brightest creative minds plan for their financial futures.”