Dove is the official partner of the Public Service Award.

The award will provide the recognition deserved for outstanding creative work in this sector. This new award was conceived with the intention to reward campaigns created for charitable work.

All work that is marked as public service or charity on the entry form will be eligible for the Public Service Award. Once the Gold winning work has been selected at the end of Judging Week, the Loeries Chairperson, Tseliso Rangaka, and one additional judge will select the winner of this special award - which will be presented at the final awards evening.