Vodacom: 14h00 - 17h00
Shared Value – A link between profit and purpose: 

Abey Mokgwatsane, Managing Executive, Vodacom Brand & Communications
Adelaide McKelvey, Former Group sales and marketing director JCDecaux
Michele O’Hara, Honours & Postgraduate Diploma Programmes Vega School of Brand Leadership
Tiekie Barnard, CEO and Founder Shared Value Africa Initiative – The Business Case for Shared Value.

Vodacom is in the business of connecting people for a better future. Technology gives us tremendous power, but ultimately, what counts is what we do with it. We remain committed to responding to the needs of millions of people that can benefit from the capacity of technology to democratise access to the life changing services of a connected future. We are supporting the Shared Value conversation that encourages corporates to create economic value and value for society. This masterclass will not be about us dictating to others on what profit with purpose is – it will be a forum that will allow brand leaders in the corporate and creative spaces to share ideas on how we can collectively continue to use our business know-how and services to change our customers lives for a better future.

Target Audience:
Senior Creative Management
Production Companies
Agency Management
Marketers and Brand Managers
Media Agencies
Account Managers
Media Owners
Junior Creatives
Mid-Level Creatives