PRINT COMMUNICATION |
Includes Print advertising, Tactical use of print, Indoor posters and Print Crafts
Physical media must be submitted for ALL entries in Print Communication. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with English translations
You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. You can re-enter Type A entries (e.g. Logo) into a Type B entry, e.g. Identity Programme or Design Campaign. You can also re-enter Type A entries into any of the Design Craft categories.
See “Category Types” in this document for an explanation of the Category Type
PR1 |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
PR1A |
Print Advertising Includes all advertising in Newspapers, Magazines using standard advertising media space. Also includes Branded Content – Print which includes: books, magazines, newspaper, original content. This includes all genres - fiction, reality, documentary or entertainment.
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Type A & Individual Element |
Under the Print Advertising category, you can select the media type, i.e. Newspaper/Magazine/Branded Content Submit physical media and electronic copies You can send boards with your entry, explaining the context of the entry and providing additional information Maximum sizes for Newspaper (DO NOT MOUNT):
Maximum sizes for Magazine (DO NOT MOUNT):
Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size For Branded Content:
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Mandatory: • Physical media entry • Electronic copy Optional: • Overview Video • Boards |
PR1B |
Tactical Use of Print Non-traditional and special use of Newspaper or Magazine:
e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.
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Type A & Individual Element |
Note: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Print Advertising category, even if an advert is specific to a particular event, date or other occurrence You can send boards with your entry, explaining the context of the entry and providing additional information
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Mandatory: • Physical media entry • Electronic copy Optional: • Overview Video • Boards |
PR1E |
Indoor Posters Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc |
Type A & Individual Element |
NOTE: All Outdoor and Street Pole entries must go in the Out of Home category
You can send boards with your entry, explaining the context of the entry and providing additional information
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Mandatory: • Poster • Electronic copy Optional: • Overview Video • Boards
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PRW PRINT CRAFTS |
Only creative work entered into the main Print category can be re-entered into Print Craft
NOTE: Entries submitted into the Design or OOH categories cannot be entered into Print Crafts, but must be entered into Design or OOH Crafts
Physical media must be submitted for ALL entries in Print Communication. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with English translations.
Craft entry requirements follow the same specifications as those in the main Print category
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry
See “Category Types” in this document for an explanation of the Category Type.
ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
PRWA |
Art Direction |
Type B & Individual Element |
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PRWB |
Writing |
Type B & Individual Element |
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PRWC |
Photography |
Type B & Individual Element |
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PRWD |
Illustration |
Type B & Individual Element |
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PRWE |
Typography |
Type B & Individual Element |
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