XC EFFECTIVE CREATIVITY |
The overarching requirement for entries in the Effective Creativity category is to demonstrate “a great idea that delivered business results.”
No physical entries allowed for this category. Electronic Media Only. An additional information sheet must be submitted with every entry in the Effective Creativity category. Please download the form from your Dashboard under the "Special Forms" Tab
Who can enter?
Entries can be submitted directly by any company or their representative agency.
All entries in the Effective Creativity category must have been awarded a Loerie in the past two years, i.e. 2018 or 2019.
Judging of the Effective Creativity category will follow the same principles as all other categories of the Loeries:
- Innovation – All the entries in this category have already proved to be innovative through the fact that they have been awarded a Loerie within the past two years. Therefore, the judges’ focus will not be on innovation, but on the results that have been generated. It is very important that entrants showcase clearly how this past Loerie-winning work proved to be effective for the associated brand, and as much data as possible should be provided to substantiate this.
- Quality of execution – How well the elements have been implemented will be evaluated, in conjunction with the results generated. Could it have been done better? Could more have been done?
- Relevance to brand, target audience, and chosen medium – Here the results of the campaign will be considered in the context of brand, target and media used.
See “Category Types” in this document for an explanation of the Category Type.
ID |
CATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
XC1A |
Effective Creativity |
Previous Winner |
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Mandatory: • PDF - Questionnaire • JPEGS and/or • Overview Video Optional: • Original Content Video • Audio
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