CCO, Geometry, EMEA
Since late 2019 Till leads WPP’s premier creative commerce agency Geometry across 15 offices, including Capetown, in the diverse EMEA region as Chief Creative Officer. A role all about accelerating the network’s ability to deliver connected commerce solutions and experiences for some of the world’s most exciting brands. This demands a decidedly media-neutral and channel-agnostic approach as well as a focus on work that actually drives conversion.
It’s this approach and focus Till has built his 20+ year multinational career on. He has lead units, offices, countries and regions at famous creative independent agencies as well as powerful global networks – out of Germany, the UAE and Singapore. His work for brands such as BMW, Mercedes-Benz, GSK, The Economist, ACDelco, Unilever and many more has won 450+ industry awards across all disciplines at all major industry competitions.
And while much of this work has been about delivering integrated solutions at scale, for Till there has always been a strong focus on exceptional audiovisual content and film as the emotional core of a campaign. This is why he is looking forward to work with the exceptionally talented jury to identify the best film craft of the region.