Jury President

Neo Mashigo
Chief Creative Officer
M&C Saatchi

Neo Mashigo is the Chief Creative Officer of M&C Saatchi Group South Africa and Co-founder of I See A Different You a Soweto-born Creative Collective who set out to change the world’s view of Africa. Throughout his career, Neo has been passionate about the creativity in Africa and producing work that better represents the continent. 

He is the Chairman of the Creative Circle who’s purpose is to inspire the transformation of product, people and perception through the power of creativity. Neo is also the former Chairman of the Loeries and current Board Member – Africa and the Middle East’s premier advertising award show.

Before joining M&C Saatchi Group, Neo was Executive Creative Director at two of South Africa’s largest advertising agencies, Ogilvy & Mather JHB and FCB JHB. While there, he led  both these agencies to the top spot in creative ranking tables. 

Neo has won several local and international awards including a Grand Prix at the Cannes Lions Festival of Creativity and The Loerie Awards. In 2019 Financial Mail Ad Focus Awards named him Industry Leader of the Year and M&C Saatchi walked away with Partnership of the Year with Nandos and Large Agency of the Year.


Lufuno Mavhungu
Creative Director, Black River FC

Lufuno Mavhungu is a Creative Director and a lover of great ideas. In fact, it was her love of great ideas that lead her to work on accounts such as Nando’s, MINI Cooper, 1 st for Women, FNB, Hyundai and OLX to name a few. Along her journey she also collected numerous awards such as a Cannes Lion, a couple of Loeries including the coveted Loerie Grand Prix, several Pendorings, Creative Circle Ad of the Year and is a One Show finalist. When she isn’t making ads, Lufuno enjoys writing short stories and poetry, watching soccer and convincing her neighbors that she is the greatest vocalist alive – they’re not convinced though. She also enjoys coming up with bold (and often outlandish) ideas for every sphere of life. Lufuno lives by the ideology that great insights create great ideas, which then creates impactful work.

Tshepo Tumahole
Copywriter, Joe Public

Tshepo is an award-winning Copywriter who wants to win an Oscar. He started his career at Black River FC and then later went on to work at Joe Public United where in the last two years, has managed to win several campaign gold loeries and a D&AD pencil.

Thembalethu Msibi
Co-founder and Head of Creative, Blackswan

Thembalethu’s Marketing and Advertising career spans over 16-years. She has
worked on several notable international and local brands such as Telkom, KFC,
Sprite, ABSA, PPC, MTN Business, Standard Bank, and government entities
such as Airports Company South Africa, Brand South Africa and South African

She is the Co-founder & Head of Creative of BlackSwan, a boutique
consultancy which has created brand experiences and communication for Puma Energy, Liberty, Mzansi Magic, Enel Green Power, LEGiT, MTN Ghana, and the Joburg Film Festival.

Thembalethu joined Ogilvy after graduating from AAA School of Advertising
and IMM School of Marketing. After six valuable years at Ogilvy, she moved to
The Jupiter Drawing Room. It’s here that she created one of South Africa’s
first digitally-integrated campaigns for Absa’s sponsorship of Design
Indaba.Taking a break from traditional advertising, she decided to explore
Brand Communication Design with Brand Union, and Sponsorship Leverage with Trinergy Brand Connectors (part of the SAIL Group) A firm believer in impactful and considered creative solutions, Thembalethu has successfully navigated all verticals of Marketing and Brand communication. She likes photos of miniature pigs and Beyoncé dance tutorials.