Jury President

Nedal Ahmed
Senior copywriter, 72andSunny

Meet our Film and Radio Jury President, Nedal Ahmed. Nedal is a senior copywriter at 72andSunny in Amsterdam, whose portfolio includes “The Talk”, the 2018 Cannes Lions Grand Prix and Emmy-winning film for Procter & Gamble, which offers an insight into the realities of racism in America.

Nedal was born in Libya to Sudanese parents, and lived in Egypt and Yemen before immigrating to the United States at age 11. She received degrees in marketing and advertising from the University of North Texas, where she graduated magna cum laude. She spent four years at BBDO New York, before moving to 72andSunny in 2019.

Nedal’s other work includes: “Mama Said Knock You Out”, a spot from Chase featuring Serena Williams; and #OneGoodReason, an anti-smoking campaign for CVS, which was subsequently praised by Michelle Obama.

Nedal is currently featured on the Forbes 30 under 30 – Marketing and Advertising 2019, and The Drum x 50 Under 30 US Women in Advertising. She has eight Cannes Lions to her name, five One Show Gold Pencils and nine D&AD pencils.

Sarah Berro
Executive Creative Arabic Writer, Impact BBDO

I started my journey in advertising in Dubai in 2004.  14 years on, working as a creative writer, I enjoyed my fair share of success in creating regionally relevant campaigns for clients like Emirates, Mars, KFC, Johnson's, Pepsi Co, Amazon, Google and NGOs like Red Cross, "Law 3andak Dam" and 28TooMany. My work has been recognized at award shows like the D&AD, the One Show, Cannes Lions, Loeries, Dubai Lynx and EFFIES among others.


Devin Kennedy
ECD, King James Group
Cape Town

Bio pending.


Ryan McManus
CCO, VML South Africa

Bio pending.



Grant Sithole
Chief Creative Officer, Avatar

Grant Sithole is the Chief Creative Officer at Avatar. He has previously worked at FCB, Ogilvy and Bakone on various brands in sectors including but not limited Telecoms, FMCG and Banking . Awarded both locally for creative excellence, Grant also recently hosted his advertising radio show/podcast Gman The Adman on Cliffcentral.com 


Karin Barry
Founder, Nick & Barry
Cape Town

Bio pending.

Claudi Potter

Bio pending.


Helena Woodfine
Executive Producer and Founding Partner, Romance Films
Cape Town

Helena is an executive producer and founding partner of ROMANCE FILMS. 

As a young film school graduate, she soon realised that production was in her blood. She began her career in advertising at TBWA\Hunt\Lascaris, where she had the opportunty to learn from and work with some of the best creatives in the world. Over a period of ten years, Helena produced some of South Africa’s most iconic commercials as well as gaining a wealth of crazy and life-changing experiences, like getting lost on a vast salt pan that ended in an epic helicopter search.  

In 2002 she joined Velocity Films as Greg Gray’s producer. Since then, their unwavering creative partnership has resulted in a body of award-winning work consistent in quality and concept that continues to this day. 

Recognised as one of the top creative producers in South Africa, Helena’s relentless pursuit of excellence and her passion for every aspect of the production craft is both respected and renowned. She has developed a particular love for the casting process, due to the narrative and performance-focused work that Greg and Helena have become masterful at creating. Overall, Helena’s signature approach to production comes from an unwavering respect for stong ideas and a drive to always create memorable and evocative films. 

Helena and Greg have recently taken their creative partnership to the next level with the establishment of ROMANCE, a bespoke production company formed with fellow director and producer duo Terence Neale and Rozanne Rocha-Gray. The creative collaboration inherent in the DNA of the company allows both teams to focus on crafting and producing their best work, as well as nurturing up-and-coming directorial talent.  


Jeana Theron
Director, Darling TV

Cannes Gold and Silver Lions 2018 Winner, Jeana Theron, studied Fine Arts at Wits University where she began working with Video Art. She then realised she wanted to direct and worked her way through the Film Industry, starting initially as a Creative Researcher. She has relentlessly studied screen writing and directing actors in order to hone in her storytelling and performance skills. This, along with her on the job training and artistic background brings a strong aesthetic style and artistic beauty to the art of film, making her a well-rounded director. She is able to tell a story with performance, beautifully; or simply to create unique moving pictures.

As a director, Jeana has directed numerous campaigns for diverse companies and genres such as Diageo, MTN, Jo’Burg Ballet, Toyota, Edgars, MSF, Nivea, KFC, Environ and Liberty. She has made digital content, Fashion films, music videos, doccies and webfilms. Jeana has won armfuls of awards, most recently two Webby Awards for Episode 1 and 8 of Jo’Burg Ballet’s #BreakingBallet.

Jeff Tyser
Writer and Creative Director, TBWA\Hunt\Lascaris

Jeff once got 7 Mercedes-Benz headlines past Jenny Glover, in a single review. It ranks amongst his greatest career achievements. Another is managing to remain in the industry for 14 years without anyone discovering that he really has no idea what he’s doing. In that time he has been privileged to work with some amazingly talented people, whose larger-than-average brains have helped him win a few awards, both locally and abroad.

Jeff is currently employed at TBWA\Hunt\Lascaris as a writer and creative director. He likes humans more than robots, listening more than talking, and Guinness ‘Horses’ more than Apple’s ‘1984.’ He will never, ever say no to a cup of tea.

Motheo Moeng
Cape Town

Motheo Moeng is a DOP and Photographer who is based in Johannesburg. 
In 2008 he completed his BA in Motion Picture Medium from AFDA and was nominated for best Cinematography for an award winning film called “Men of the number”. In 2009 he did his honours Degree and shot 2 films that are screened at some of the big local and international film festivals. “In a time without Love” which he did in 2009 was a finalist at the Wong kar wai journey awards. 

His 1st Feature film called “Skyf” was released on Nu Metro cinemas in 2012. “Thina sobabili (The two of us)” was his 2nd feature, which has won awards around the world. Audience Choice award at the PANN African Film Festival in Los Angeles, Audience Choice Award in Jozi Film Festival in Johannesburg, Silverback Best Feature in the Rwanda International Film Festival in Kigali. “Thina Sobabili was also been selected as the South   African select to the 88th Academy Awards, Motheo has also recently completed 3 other features “Catching Feelings” and Matwetwe” with KagisLediga which are currently competing in International festivals. He has just completed his 6th Feature film “Uncovered” directed by Zuko Nodada and his 5th feature was  “Baby mama’s” with Stephina Zwane and Salamina Mosese of Sorele Media.  

Motheo has been a DOP on a drama series  Tjovitjo Directed by Director Vincent Moloi.  

Ricky Boyd
Editor, Deliverance
Cape Town

Bio pending.


Safaraaz Sindhi
CD, M&C Saatchi
Cape Town

Hello. If you’re here, reading jury bios on a website for advertising awards, then, apart from everything else that may be wrong with you, you must really be desperate to win one. Well, after 38 brochure copy briefs with 3576 reverts, 27 60” radio campaigns reduced to 10” live reads, 9 riveting Andrew Human Loerie Welcome Speeches, 7537 furious index finger slams on the tab button while operating Microsoft Word, consistently clicking “save” instead of “save as” and 1800 days of chase timesheets, I’m cynical AF. But good luck out there, I’m sure you’ll get a shortlist. Everyone does. I love this game.  


Suhana Gordhan

Bio pending.


Tebogo Mahlatsi
Director, Bomb

Bio pending.


Thabang Manyelo
Founder, Pie Slovakia Dance

Bio pending.