Jury President
Katherina Tudball
Creative Director, Superunion London
Katherina is a Creative Director with over 15 years’ experience creating brands for some of the world’s most prominent organisations. With a passion for design that delivers a positive social impact, she has worked on many projects in the arts, culture, education and non-profit sectors. She began her career at johnson banks, later joined The Partners, and now leads a creative team at Superunion London.
She is a regular design judge and speaker, and has been widely recognised and awarded by numerous international organisations. Her recent work for Shakespeare’s Globe received two Silver Cannes Lions. In 2018/19 she worked in collaboration with BBC Creative and a host of animation talent to create television channel BBC Two’s first rebrand for over 20 years. The project picked up a silver Cannes Lion as well as a D&AD Yellow Pencil.
Katherina’s passionate advocacy for diversity in creativity has been recognised by D&AD's members,who elected her to the Board of Trustees in 2016. A graduate of Central Saint Martins, Katherina has a keen interest in design education, leading Superunion’s partnership with D&AD New Blood Academy that promotes emerging creative talent. She is a regular visiting lecturer and has served as
an external examiner and advisory board member for UK arts universities.

Nisha van der Hoven
Architect and design curator
Hoven Design

Nisha van der Hoven is an architect working as a consultant to Workshop 17 and the curator of FuturePart on behalf of Boogertman + Partners. She worked for 12 years at Boogertman + Partners before starting her own consultancy, Hoven Design.
Her interest in practice is shaped by a keen understanding of shared workspace design and a mutli - disciplinary approach that extends from fashion design to furniture design.

Nisha has a strong belief in learning by experimenting and finding inspiration through the process of making. This approach has manifested itself in her rol e as curator for FuturePart, an agency for rigorous research and experimental trans-disciplinary design thinking within practice. It is a place for new ideas, youthful input and innovation beyond the realm of architecture. Her passion for workplace design has fostered a relationship with Workshop17, a co-working brand focused on people, innovation and collaboration. As their lead architect, Nisha is responsible for the design of their new locations along with their in - house design team. Some of Workshop17’s recent
projects include Firestation, Rosebank Tabakhuis, Paarl and
32 Kloof Street, Cape Town.

Ashraf Majiet
Creative Director
Superunion, Cape Town

Ashraf is an awarded Creative Director with 15 years of experience at agencies in Cape Town as well as in Dubai. With a focus on design, he led creative on many iconic local and international brands. His most recent branding achievements are creating the logo and brand identity for the Zeitz MOCAA as well as working on the rebrand of another iconic South African brand, PEP.

He has worked on a range of clients across categories from fashion and beauty clients like Harvey Nichols, Superbalist, Yardley London and Pep Stores to automotive clients like Audi and Ford. The longevity of branding is what Ashraf loves most about his job. The idea that the logos and identities we create will likely outlast us and inspire future generations of creatives is what guides his work.

Ashraf is 38, holds a Bachelor’s Degree in Graphic Design (CPUT, 2000-2003) and is currently Creative Director at Superunion, Cape Town.

Liana Liebenberg
Head of Design

Growing up in a small town where shoes were optional, Liana was a firm believer that creativity, hard work and determination makes all the difference. This lead her to where she is today - winning multiple Cannes Lions, numerous other local and international awards as well as forming part of several awards judging panels. And the owner of at least seven pairs of shoes.

After working at multiple top agencies in the country, her passion for conceptual African design led to her taking on the role of Head of Design at FCB Joburg in 2017, where she currently works with her team to create everything from truly African corporate identities to product design and activations on some of SA’s most loved brands.

An avid baker, a self-deprecating artist and a lover of all things DIY, Liana loves collaboration and creating conceptual design. She also now wears shoes every day.

Özge Güven
Design Director

She graduated from Mimar Sinan Fine Arts University and completed her Master's degree at the same university. She took part in different projects in multidisciplinary design studios in Istanbul, Den Haag and Amsterdam. She started to work as an Art Director in TBWA\Istanbul in 2014 and now she is working as the Design Director of TBWA Design Community.

Her works have been awarded in in D&AD, Cannes Lions, One Show, Golden Drum, European Design Awards, Epica, Dubai Lynx, Loeries, MediaCat Felis, Kristal Elma, Kırmızı and GMK. Her works has found place in Creative Review, Lurzer's Archive. In 2018, she served as the jury president of the Felis Awards-Mastery in 'mastery in production' category. The awards that she won was the first for Turkey in Design category of Cannes Lions and D&AD. She was shown in the "Most Creative 50" list determined by MediaCat magazine in 2019.

Brian Mtongana
Design Director
Woolworths South Africa

Brian Mtongana is currently Design Director at Woolworths South Africa’s marketing department.

It’s a crucial portfolio that includes Branding, Communication Design; Packaging Design for the WHL group for South Africa which includes, Food, Clothing, Beauty and Homeware, and David Jones Foods in Australia. He also is a creative custodian of the Woolworths Brand as he has the task of maintaining and upholding the Woolworths brand personality through design and consistent application of the Woolworths Corporate Identity across different marketing platforms externally and internally.

As a Senior Manager in the business, he also lends his creative expertise across the whole business, and collaborating with colleagues in the Advertising, Digital, VM and Store Design teams as well as creative strategic input in the different areas of the business.

The creative decisions he makes are crucial and have a huge impact in the commercial performance of the business as he and the team he’s leading have to constantly be innovative, help the business units communicate, engage and inspire customers to buy Woolworths products through innovative design. Woolworths is a very aspirational and loved brand in South Africa.

Under his leadership Woolworths has won a few design awards and recognition for packaging design and other design related competitions. He has also been a judge at the Loeries for the Design and Design Craft categories for the past four years and Woolworths has been one of the sponsors for the awards and from 2019 sponsored the Student Portfolio Day where they interviewed a few student candidates, and Eric Mkhungo from Durban University of Technology was selected to do one year internship at Woolworths Marketing.

Jan-Hendrik Labuschagne
Creative Director

Jan-Hendrik Labuschagne is a Creative Director at Grid.

He has also been involved in some big brand redesigns in the last couple of years.
This includes work done for the Telkom Group and FNB.

He believes in ideas. Particularly ideas that refuse to be put into neat little boxes, even though he feels that there isn’t anything wrong with beautifully designed boxes.

His goal in work and life is to remain brave enough to embrace mistakes and remain delightfully uncomfortable.

Jan-Hendrik’s creative credits during his time at Grid include work on two Loeries Grand Prix winners. His work has also been recognised internationally at D&AD and OneShow.


Vumile Mavumengwana
Creative Director | Founder

Vums as many in the industry call him has been sharpening his skills and expertise in the Visual Communication industry for the last sixteen years - working on a wide range of brands and creative disciplines. He is an integrated conceptual Creative with a keen focus on Brand Design. Currently based in Johannesburg, he has worked for some of the country’s top advertising agencies, namely Ogilvy, The Jupiter Drawing Room, Black River F.C., Joe Public and M&C Saatchi Abel. Vums has been working as an independent Designer & Creative Director at VM DSGN, his own company, for the last three years - specialising in Brand Identity, Packaging, Product Design and Content for Digital.

He has won a number of awards, published in local publications / digital blogs and commissioned by brands on a myriad of design projects. He has judged annually at design and advertising awards for the last six years, garnering insightful experience on what makes innovative and impactful creative. In 2018 he had the honour and privilege of judging at Cannes for the Design Lions. In 2019 he was invited to Minsk, Belarus for the White Square Award Festival as part of the branding and design Jury.

He is passionate about proudly South African work that pushes and reimagines what it means to be African today and into the future - creative work that is meaningful and strives to make a difference socially and culturally.


Sulet Jansen
Creative Director

I am Creative Director at Switch. Over the past 16 years I’ve had the privilege of working on brands such as Coca-Cola, MTN, Investec and SAA. A recent highlight is Women for Water a NGO operatiing out of Washington DC.

I have been a judge at the Loerie Awards a few times, and judged once at the Cannes Lions, the latter being a personal highlight. I also like shiny things, and have won 4 bronze Loeries for identity design and a silver Loerie for publication design.

I am passionate about design, especially great concepts, beautiful packaging, architecture and craft. At the core, design that surprises and delights in the simplest way makes me happy. I am looking forward to seeing work that makes a big statement in a simple way. If it gives me that “I wish I've done this” kind of feeling it is normally a good sign. I also believe that creativity can drive change and I am keen to see how agencies are embracing design as a medium to uplift societies in a simple and effective way.

In my free time I still enjoy making mud pies - some call it baking. I also compete in ‘crazy’ trail runs, and sometimes even a triathlon or two. I get a thrill from doing side-projects, and believe that it is crucial to push yourself (apart from your 9-5) in order to grow and stay curious.


Svetlana Polikarpova
Tendem Network

As a marketing practitioner with nearly 10 years of experience across Asia and Africa, I spent the last 6 years in Kenya working with many local and international brands. I always admire brands and agencies that constantly come up with innovative ways to engage their audience especially now, when we all compete for the customers' attention in the same space and nearly 30 meters of content scrolled passed daily. When I founded a digital content marketing agency, Tandem Network, our main challenge was to figure out what kind of content makes your thumb stop. It is the content that is contextual, valuable, and entertaining. Here, at Tandem, we challenge our clients to produce content that provides value before making a sale, to build relationships, and trust through thought leadership content, and to provide seamless digital experience through intuitive design and technology. I look forward to seeing innovative and disruptive work at Loeries this year. It's my second time judging this creative award and I can't wait to see that thump stopping content. I wish all the participants the best of luck!



Shaun Botes
Executive Creative Director

Shaun Botes is Executive Creative Director at Xfacta, a leading brand agency. A passionate advocate for the design industry, Shaun is well known for inspiring others with his enthusiasm and creative excellence. Under his leadership, Xfacta has expanded both its global reach and reputation.

Shaun is responsible for directing and designing corporate brand projects, marketing communications, information design and brand implementation programmes for clients around the world. Over the course of his career, he has helped to build and enhance brands for start-ups and established clients in the finance, hospitality, telecoms, food and beverage, environmental, and technology categories.

Shaun’s work regularly appears in international publications and he has various creative awards under his belt.