CCO, Jung von Matt/Limmat, Switzerland
Dennis Lück is the most awarded creative in Switzerland, with the industry recently naming him Advertiser of the Year. He began his professional career as a translator at Thyssen Krupp System Engineering S.r.l. in Turin. On seeing a job advertised at Scholz & Friends, Hamburg, he applied and was accepted, joining the world of advertising as a copywriting intern in 2002. He was appointed Creative Director there after four years, and after another four years, Lück – who was just 32 at the time – was promoted to the role of managing director.
Having been appointed Chief Creative Officer at FCB Zürich at the end of 2011, he went on to transform this agency into a creative hot spot and guide it to first place in the Swiss creative ranking table.
In 2016, he moved to Jung von Matt/Limmat, where he is responsible for the agency’s creative output in the role of Chief Creative Officer and co-owner. Jung von Matt/Limmat now tops Switzerland’s creative ranking table for three years in a row. Resident in Wohlen in the canton of Aargau with his wife and three children, he plays drums in a punk rock band in his spare time.