The Loeries introduces new sub-categories to the Media Innovation category.

As the premiere award in Africa and The Middle East that fosters creative excellence in the brand communications industry, The Loeries remains committed to innovation in media by introducing new subcategories and craft categories to reflect the evolving landscape of advertising and media.


11 new subcategories in the Media Innovation category have been introduced along with 4 craft categories.


Channel Creativity

Audience Insights Innovation

Use of Brand or Product Integration

Creative use of Data-Driven Targeting

Creative use of Data Integration

Brand IP Co-Creation

e-Commerce Media Creativity

Social Commerce Media Creativity

Media Tech Creativity

Geo Targeting Creativity

Use of Technical Innovation



Media Insights & Strategy

Media Planning

Media Execution

Use of Data & Analytics


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About The Loeries
Started 46 years ago, The Loeries celebrates innovative work from brands, agencies, and production companies as well as individuals as they pursue communication that creates a positive impact on the lives of consumers and the economy. The core Loeries pillars are recognising, rewarding, inspiring and fostering creative excellence, and this is achieved through a number of programmes from The Loeries Creative Future Scholarship to Loeries Creative Week.ˇ

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