Woolworths is a passionate advocate of commercially effective creativity, and proud to be the inaugural sponsor of the Effective Creativity category, introduced into the Loeries Awards in 2013. A marketing-led brand, Woolworths keenly supports creativity as a commercial tool, and understands the impact of ideas and innovation on our customer, our brand and our business. The Effective Creativity Award recognises brands which have actioned award-winning ideas that have delivered business results, through both innovation and quality of execution.

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