UN-WOMEN AND DOVE MASTERCLASS
UN-Women & Dove: 14h00 - 17h00
Advertising Leading Society
Speakers: Anne Githuku-Shongwe, Representative UN Women South Africa Multi-Country Office and Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa.
Gender inequality is a defining reality, but brands can significantly help alter society’s perceptions by changing the way women are represented in all forms of advertising.
This is the message of the Unstereotype Alliance, convened by UN Women, which seeks to eradicate harmful gender-based stereotypes in all media and advertising content. Together with Dove, in partnership with Getty Images and Girlgaze – a partnership committed to inclusive representation in the media – Githuku-Shongwe will be discussing gender equality and empowerment of women, and how brands are able to change the narrative and significantly impact how women see themselves, leading to liberation from narrow beauty definitions and empowerment.
Taking the discourse on how business can set a new standard for the authentic and diverse depiction of women, female-identifying and non-binary individuals to a practical level, through Project #ShowUs, Dove, Getty Images and Girlgaze, have collated a photo stock library of over 5000 images. These images are available to media and advertisers everywhere, and with each image used we help shatter beauty stereotypes. “Project #ShowUs marks yet another milestone step by Dove in leading the inclusive beauty conversation and combatting unhealthy beauty stereotypes to empower women everywhere so that their beauty is a source of confidence, and not anxiety,” says Mjadu. “Project #ShowUs is pioneering this systemic change; the reality is that women can’t be what they can’t see, and so with this understanding, Dove is challenging existing beauty stereotypes, in a bid to ultimately help women everywhere.”