Game and DionWired MASTERCLASS

Game and DionWired: 10h00 - 13h00
What do CMO’s really need from their agency?

Joanne Joseph will lead the panel discussion with industry experts:

Sydney Mbhele, CMO of Sanlam
Andre Steyn, CMO Builders
Khensani Nobanda, CMO Nedbank
with Katherine Madley, Brand and Customer Director MassDiscounters

Come and listen to media extraordinaire, Joanne Joseph, run the most informative CMO panel yet! Four CMO’s from Large Corporates with teams of people spanning the continent will be there to indulge us in what really goes on behind the scenes in large corporates and what do boards and exco’s really think of marketing departments and their advertising agencies and the value they bring. These CMO’s will be discussing the merits of insourcing agencies, outsourcing agencies, how many agencies do they use and what do they really think of the agency model today and in the future. They will explain what they are measured on and what the boards expect. You will hear it all here first! There may even be some time left for you to ask them some of those burning questions you have always wanted answered from the other side of the table

Target Audience: 
CFO’s and CEO’s - so they can understand a bit more about our world and hopefully some marketing and agency people who would also like to fire a question or two to the honest pan