Brand South Africa MasterClass
Brand South Africa: 10h00 - 13h00
Telling better South African stories
Speakers: Mathe Okaba (CEO: ACA), Suhana Gordhan (Creative Director), Loyiso Bala (Channel Director: TBN Africa), Yaron Assabi (Founder and Director: Digital Solutions Group)
South African creatives have delivered distinctive work that tells stories of the country in meaningful and memorable ways. In goosebump ways that swell nation pride, as the work not only reflects but celebrates the uniqueness of being South African. In humorous tones that share rather quirky home truths and ways of thinking. In home run ways that unlock innovative design solutions to substantial social challenges. Think The Street Store. Think brands such as Sanlam and its Cape Town water crisis Shower Songs. Think Nando's and its signature local-hot humour. In this interactive Brand South Africa MasterClass we need you to share your stories. As together, we identify inspiring stories that must be told, and explore ways to tell these better for greater good in the world. This MasterClass is the start of new proudly South African creative collaboration with the goal being to deliver work of which an entire nation is proud.
The Brand South Africa Loeries MasterClass conversation will be captured creatively by exciting local artists.
Participation in this MasterClass is needed from Marketers to Agency Management and Strategists; from Junior and Mid Level Creatives through to Senior Creative Management. Brand South Africa would also like to extend this conversation to Production Companies; Account Managers; Media Agencies; and Media Owners.