| Morning Sessions 10h00 - 13h00 |
Host: Accenture
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Topic: Put experience at the centre of your organisation
Click here to see the Accenture MasterClass pictures
How do you become a truly responsive, innovative organisation that is able to respond to an ever changing, complex and fragmented customer landscape? How do you unlock and enable your brand, data, culture, product and environment to ensure that you are building an experience driven organisation? In other words… how does one become a Living Business – placing design at the heart, and enabling your people to be able to shift and reshape as the external environment and expectations change. Where does one start, and what are the vital signs to measure your organisation against?
In this workshop, we'll be covering some key aspects of creating the next generation organisations, including how to:
- Embed design at the core of your organisation, ensuring you consider and involve the customer throughout, resulting in something end-users love, and benefitting the business as a result… a human-centric approach to deliver innovative services to market.
- Develop and nurture an organisational culture, driven by a common purpose and vision, that inspires creativity and where people are encouraged to think differently, accelerating the move toward a culture of design and innovation.
Use the power of combining Data and Design together can help you in delivering truly transformative experiences, service systems that can sense and respond to your customer's ever changing needs.
Target audience:
Managers and executives who are interested in applying design methodologies to improve the effectiveness of their organisations - finding new ways of collaboration within the modern workplace, and driving innovation in servicing their customers. Delegates should ideally be experienced managers, involved with shaping business and product or marketing strategies with the aim to drive change in their organisations.
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Presented by:
Marcel Rossouw, Design Director for Fjord
Bio:
Marcel Rossouw is the capability lead for Design and Innovation at Fjord South Africa, part of Accenture. He has been active in the digital design and communication industry for over 18 years, creating shared human experiences through integrated use of digital channels and new technologies.
Marcel is passionate about design strategy and fostering design led innovation. As a design director he has keen interest in nurturing leadership and cultural change in organisations.
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Host: Goliath and Goliath
Topic: What’s your story: Steps to build a personal brand
Click here to see the Goliath and Goliath MasterClass pictures
The masterclass will be centered around authenticity and provide guidance and tips on how to craft a personal brand. Being a freelancer/entertainer I’ve realised that there’s never been a better time to put yourself out there. There are so many free platforms available nowadays so if you have a smartphone, data and an idea you have no excuse really. The class will provide a couple of hacks, focus on what content to put out and how to remain consistent with it.
Target audience:
This class is perfect for anyone wanting to tell their story and build an online presence using social platforms.
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Presented by:
Donovan Goliath
Bio:
Donovan David Goliath (true story) is a Caucasian looking coloured guy from Mthatha who speaks Xhosa.
As strange as it may sound this is how the multi talented artist rounds off who he is. Born in the Eastern Cape, Goliath left his lucrative advertising hob for a full-time career in comedy. He has no blood relation to business partners, Kate, Nicholas and Jason Goliath, but he simply shares a passion for the same sector.
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Host: Google
Morning MasterClass:
Topic: The unskippable future of advertising
Click here to see the Google MasterClass pictures
Consumers are flooded with an overwhelming amount of content and cutting through is a challenge for brands. To create advertisements the consumers choose to watch, brands need to understand that the language of ads is changing and adapt to a new type of creative storytelling with ads that are built for attention. With research from over 100 experiments from our Unskippable Labs team, we'll unpack the methods and best practices that will make your ads more effective and 'unskippable’.
Target audience:
All mid to senior creatives and marketers.
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Presented by:
Billy Corbyn, Creative Director, Unskippable Labs
Bio:
As Creative Director & Head of Google’s Unskippable Labs, Billy’s mission is to collaborate with brands and their agencies to implement an advanced experimentation program. One which investigates and extracts data led learnings from current and emerging consumer behaviours to build and advance effective YouTube creative strategies.
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Host: Women in Marketing (WiM) Africa WiMAfrica.com
Topic: Female representation and the media – who controls the narrative?
Click here to see the Women in Marketing (WiM) MasterClass
The stereotypical portrayal of women in the media and on our TV screens is nothing new. But with issues around equal pay, gender equality and global movements like #MeToo and #TimesUp, isn’t it time to look at the role the advertising and marketing industries have to play and which areas of the sector can effect the most change?
Globally only 3% of creative directors are female and out of the top 50 most influential CMOs only 18 are women (2017). This masterclass will focus on the impact the under representation of senior female executives at the very top of our organisations has on the portrayal of women in the media, and the effects on our society and culture.
This session is brought to you by Women in Marketing (WiM) Africa as it launches on the continent. WiM is a global network of senior managers and c-suite marketing and creative professionals formed to educate, inspire, connect and recognise women in the industry.
TARGET AUDIENCE:
Senior Managers, Directors, CMOs/CCOs
Senior Creatives, Brand / Marketing / Content Managers and Directors
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Speakers:
Zumi Njongwe, Marketing & Innovation Director, Diageo South Africa
Bio:
Zumi Njongwe has been named marketing and innovations director for Diageo South Africa. With her appointment, Njongwe takes responsibility for further growth at Diageo locally.
Njongwe has spent the last two years in Ethiopia as marketing and innovations director at Diageo’s Meta Abo Breweries. She also led the establishment of ETEAGE (“queen” in Amharic), a women’s network within Diageo which drives coaching, mentorship and empowerment of women in order to contribute to the diversity agenda.
Njongwe has been with Diageo since 2005, working in various roles across Africa and in London. Prior to her role in Ethiopia, she held a number of roles in the Diageo business, from marketing manager on J&B to regional marketing manager for Guinness (Africa), responsible for Cameroon, Nigeria, Kenya and Ghana, until she was portfolio manager of whisky, leading the development of the category and strategies to deliver business results for the category. She was also an active member of the marketing leadership team driving the talent agenda and team training, as well as leading the Spirited Women of Brandhouse (SWOB) initiatives. She holds a BSC (chemistry and psychology) and honours degree in psychology.
Diageo owns the five of the top 10 whiskies in SA (Johnnie Walker, J&B, Bells, Vat 69 and Black & White) and is a market leader in vodka and rum with Smirnoff and Captain Morgan; and it also leads the fast-growing premium gin category with Tanqueray.
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Fahmeeda Casim-Surtee, Chief Executive Officer, DStv Media Sales
Bio:
Fahmeeda Cassim-Surtee has been involved in the media industry for over 25 years Fahmeeda is the CEO of DStv Media Sales. DStv Media Sales is responsible for creating media solutions for Brands/ Marketers across a variety of channels on the DStv Platform across the African continent. Prior to her journey at DStv Media Sales, Fahmeeda has held a variety of positions in media including freelance sports journalism for both radio and print mediums.
Fahmeeda holds a variety of qualifications in media management, journalism, strategic marketing, business management and executive development.Some of her achievements include being nominated for Women of the Year, co-authoring a book on branding and 2010, and setting up a foundation for women in sport in South Africa.
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Suhana Gordhan, Creative Director, FCB Africa
Bio:
Suhana Gordhan is a Creative Director at FCB Africa. As the current chairperson of The Loeries, she is also known as ‘The Chair Aunty’.
This Aunty is passionate about the art of copywriting and loves parenting an idea well enough so that nobody molests it along its journey from birth to maturity. She believes that the best agency-client relationships are more marriage and less bondage. She entered the advertising industry in 2001 and has worked on some of the country’s much-loved brands at agencies like Ogilvy, Black River FC, NativeVML and Net#work BBDO.
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Emma Reeves, Executive Director, Free The Bid
Bio:
Emma Reeves has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. Emma became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Whilst at MOCA, Emma programmed and oversaw production on the game changing, interdisciplinary cultural event Step and Repeat in 2014 and 2015.
Previously, Emma worked in documentaries and TV production in London before joining Gorgeous Enterprises from 1996 - 1999 working with Frank Budgen on his seminal work for Playstation and Guinness as well as multiple award winning commercials with Chris Palmer.
After Gorgeous Emma joined Jefferson Hack at the Dazed Group in London from 1999 until 2007 working as photo director for Dazed she also helped found Another Magazine and Another Man. Emma then moved to New York to oversee the branding agency Li, Inc working with Patrick Li for three years prior to moving to LA in 2012. Emma continues to live in Los Angeles.
Since January 30th 2017 Emma has been Executive Director of Free the Bid, a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.
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Andrea Opoku, Director in Marketing CIC & Founder, WiM Africa
Bio:
Andrea has been a founding member of the Women in Marketing (WiM) network since its creation in 2004 when it was part of the Chartered Institute of Marketing. In December 2017 she was brought on as a Director to support the activities of the organisation which had recently been formed as a Community Interest Company (CIC). Andrea has led onWiM’s global expansion strategy, specifically on the African continent, hence the launch of WiM Africa.
Andrea runs a strategic marketing and branding consultancy and was formerly Executive Director at BSP Media International, a UK-based market and industry intelligence provider – producing and delivering conferences and industry events on Technology, Media and Telecoms across Africa.
Andrea’s career began at a multimedia software publishing company in Paris and over a 10-year period moved into campaign management and communications roles in property, education, food retail, men’s fashion, office design and build, and outdoor adventure sports.
Andrea trains and lectures on marketing planning, social media and digital marketing strategy; she also blogs and writes about marketing, business and Africa.
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Nunu Ntshingila, Regional Director, Facebook Africa
Bio:
Nunu Ntshingila is Facebook’s Head of Africa, with responsibility for leading the team that engages with agencies and brands in Africa to help them make the most of the company’s products including Facebook itself, Instagram and related services.
She is passionate about the role of technology in driving social inclusion in Africa and about Facebook’s mission of giving Africans the power to build community and bring the world closer together.
Before joining Facebook, Nunu helped drive the creation of Ogilvy’s network in sub Saharan Africa, which spans some 34 countries. During a long career at Ogilvy & Mather South Africa, Nunu served as Managing Director of Ogilvy Johannesburg, Chief Executive Officer of the Ogilvy Group, Chairman of Ogilvy Africa and member of the Ogilvy Worldwide Board. A graduate of the University of Swaziland and Morgan State University in the US, Ntshingila has also held senior marketing positions at Nike SA and the South African Tourism board.
Nunu has served on a number of boards including Telkom, Old Mutual, Transnet, and the Victoria & Alfred Waterfront Property Group. Today she serves as a council member of the Women’s World Banking Council. Nunu has received a Lifetime Achievement Award from the Financial Mail for her work in leading and transforming the advertising business in South Africa. In 2016 she became the first woman to be inducted into the Loeries Hall of Fame in recognition for driving creativity in Africa.
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Leigh Andrews, Editor in Chief: Marketing & Media, Bizcommunity.com
Bio:
Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and Lifestyle contributor. Leigh is passionate about issues of inclusion, equality and diversity, and was the only South African finalist shortlisted for the Women in Marketing #WIMawards2017.
Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, Leigh writes top breaking news stories interviewing key people in the industry, as well as driving the daily delivery of fresh and accurate content, aligning editorial goals with the BizCommunity.com strategic direction. Having spent 12 years in the industry, working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's publications, Leigh is at the forefront of all this marketing and media in South Africa.
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Leigh Ogilvie, South Africa Ambassador, Free the Bid
Bio:
Leigh has been directing professionally for twenty years. She started her career in 1997 specialising in African music videos that saw her as four-time SAMA winner amongst other accolades.
In 2003 she transitioned into a multi award winning commercial director for a diverse spectrum of clients both locally and internationally, enjoying repeat business from brand giants such as Diageo, Jim Beam (US) Coca-Cola, Castrol, SAB, Virgin Money, Cell C along with Channel O, Metro FM, Nedbank, A1 (Austria) Ingdiba (Germany) and First for Women.
Locally Leigh is represented by Monkey Films and is the local ambassador for Free The Bid, a global initiative that asks clients and agencies to consider taking a pledge that one in every three way bid be a woman director.
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Czerina Patel, Manager: Advertisers Activists Collective, Accountability International
Bio:
Czerina Patel works for Accountability International (AI), an international civil society organisation that holds leaders accountable for their responsibilities to human rights, equality and transparency. Czerina manages the Advertisers Activists Collective (AAC) Initiative, which engages activists, advertisers, marketers and businesses in promoting equality, with a focus on LGBTIQ (Lesbian, Gay, Bisexual, Trans, Intersex, Queer) inclusion in Africa ads.
Czerina holds a BA in Economics and in Philosophy from Brown University, and a MSc. from Columbia University’s Graduate School of Journalism. Her journalism and broadcast recognitions include the George Foster Peabody Award and three Third Coast International Audio Festival Awards.
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