Categories

FACEBOOK STUDENT CATEGORY

 

The Facebook Student category is for all tertiary institutions throughout Africa and the Middle East. Entries must be produced from work set by educational institutions – please check website for eligible countries and island states.

 

Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.

 

Check the “Submission Format” for each subcategory, and also refer to the Professional Categories for the media requirements. See “Category Types” in this document for an explanation of the Category Type. 

 

Where necessary, provide additional information to help the judges understand your entry in terms of our judging criteria which can be reviewed on the Submission Section of this entry guide

 

STUDENT FILM

 

Including TV & cinema commercials, Online advertising, Online Film, Short Film, Music Videos, Motion Graphic Design, and Film crafts

 

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles.

 

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.

 

See “Category Types” in this document for an explanation of the Category Type. 

 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

YA1A

TV, Cinema commercials & Online Advertising

 

Type A

&

Individual Element

·       This category is for “paid media” Film, for example NOT videos that would be uploaded to YouTube as content.

·       These must be commercials for a specific brand.

·       Entries must be designed for broadcast media or the Internet.

·       Only finished commercials can be entered (no storyboards)

 

Mandatory:

·       Original Content Video

 

Optional:

·       Overview Video

 

YA1B

Online Film, Short Film & Music Videos

Includes videos created specifically for Internet or mobile communication, short films, and music videos – created as part of coursework

Type A

&

Individual Element

·       AV media created as part of coursework for an educational facility can be submitted

Mandatory:

·       Original Content Video

 

Optional:

·       Overview Video

 

YA1C

Motion Graphic Design

Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content – created as part of coursework

Type A

&

Individual Element

·       AV media created as part of coursework for an educational facility can be submitted

Mandatory:

·       Overview Video and/or

·       Original Content Video

 

STUDENT – FILM CRAFTS

 

Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories

 

YA1W

Film Crafts

Includes all film crafts – Direction & Cinematography, Writing, Production Design, Animation, Special Visual Effects, Editing, and Original Music & Sound Design

 

Type B

&

Individual Element

·       Check Professional Categories for a description of each craft.

 

 

·       Crafts must follow the same submission requirements as the corresponding category.

 

STUDENT RADIO & AUDIO

 

Includes Radio commercials, Internet & mobile audio commercials, and Branded content

 

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles. Non-English entries must be submitted as a video file with English subtitles

 

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.

 

See “Category Types” in this document for an explanation of the Category Type. 

 

YA2A

Radio Commercials & Branded Content

Commercials include: radio commercials for broadcast or internet radio.

Branded Content includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment.

 

Type A

&

Individual Element

·       These must be commercials for a specific brand. The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.

·       Ensure your entry description explains the context and how the material was viewed

·       Only finished commercials can be entered.

 

Mandatory:

·       Audio

or

·       Video (non-English)

 

STUDENT PRINT & OUT OF HOME

 

Includes Newspaper, Magazine, Tactical use of print, Indoor Posters, Outdoor media, In-store, Transit & air, Direct mail, Ambient and crafts.

 

Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.

 

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry

 

See “Category Types” in this document for an explanation of the Category Type

 

YA3A

Print Advertising

Newspaper includes: all advertising in Newspapers using standard advertising media space;

Type A

&

Individual Element

Newspaper

Mandatory:

·       Original Newspaper

 

Optional:

·       Boards

 

 

 

Magazine includes: all advertising in Magazines using standard media space;

 

Magazine

 

 

 

Mandatory:

·       Original Newspaper

 

Optional:

·       Boards

 

 

Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc

 

 

 

Tactical Print:

·       Submit original piece (preferred) or a copy.

·       You may also provide additional information explaining the entry boards and/or video.

 

NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence

 

 

Mandatory:

·       Original Newspaper

 

Optional:

·       Boards

 

YA3B

Indoor Posters

Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc.

 

Type A

&

Individual Element

NOTE: All Outdoor and Street Pole entries must go in the Out of Home category below.

Mandatory:

·       Original Newspaper

 

Optional:

·       Boards

 

YA3C

Out of home

Outdoor Media

All  fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields.

Type A

&

Individual Element

 

 

Outdoor Media

 

 

 

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·       Original Content Video

 

 

In-Store

all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays.

 

In-Store

 

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·       Original Content Video

 

 

 

Transit & Air

anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons).

 

Transit & Air

 

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·       Original Content Video

 

 

 

 

Direct Mail

flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

 

 

 

 

 

 

Direct Mail:

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

 

NOTE: There is a Collateral Design category which includes Direct Mail in Communication Design. You must select the most appropriate category for your entry.

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·       Original Content Video

 

 

Ambient
All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays,  and never before used media

 

 

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·       Original Content Video

 

STUDENT DESIGN

 

Design has undergone a significant change in 2019, now including all aspects of design – retail design like furniture, lighting and fabric design, industrial design, interior design and architecture, as well as all elements of traditional graphic design. Please check the full list of categories below for all the changes.

 

The Design category goes beyond design for brands and can include any design that comes from the region.

 

Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.

 

See “Category Types” in this document for an explanation of the Category Type. 

 

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. You can re-enter Type A entries (e.g. Logo) into a Type B entry, e.g. Integrated Campaign. You can also re-enter Type A entries into any of the Design Craft categories.

 

YA4A

Logos & Identity Programmes

Type A

&

multimedia

Logos:

·       May include reference material showing the development of the logo and its application.

·       Include supporting imagery showing the logo in context.

Mandatory:

·      JPEGS and/or

·       Boards

and/or

·       3D Piece

 

 

 

 

Identity Programmes:

·       An entire branding identity for an organisation, product or service. The work should express the brand through multiple platforms.

·       Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead and envelopes. May include digital components.

 

Mandatory:

·      JPEGS and/or

·       Boards

and/or

·       3D Piece

 

YA4B

General Design

Various design elements, including: point of sale, in-store, direct mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items etc.

Type A

&

Individual Element

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

 

NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry

 

Mandatory:

·      JPEGS and/or

·       Boards

and/or

·       3D Piece

 

YA4C

 

 

 

 

Architecture, Interior Design & Temporary Structures

Architecture

All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.

 

NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade

 

Interior Design & Temporary Structures

All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries,

hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.

 

NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade

 

Type A

&

Individual Element

·       The launch date is not critical as long as the work has not previously been entered.

·       Please send images and appropriate descriptions on either one or more boards or as jpegs

 

Mandatory:

·      JPEGS and/or

·       Boards

and/or

·       3D Piece

 

YA4D

Publication Design

Single Element includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category.

Whole Publication includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category.

Type A

&

Individual Element

 

·       Physical publications only.

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

 

Mandatory:

·      JPEGS and/or

·       Boards

and/or

·       3D Piece

 

YA4E

Package Design

 

Package Design includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging

Type A

&

Individual Element

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

 

Mandatory:

·      JPEGS and/or

·       Boards

and/or

·       3D Piece

 

YA4F

Furniture Design

 

Includes all furniture design for retail and commercial purpose.

Type A

&

Individual Element

 

Mandatory:

·      JPEGS and/or

·       Boards

and/or

·       3D Piece

 

YA4G

Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design

 

Includes all design for retail and commercial purpose.

 

Type A

&

Individual Element

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

·      JPEGS and/or

·       Boards

and/or

·       3D Piece

 

STUDENT – PRINT, OUT OF HOME & DESIGN CRAFTS

 

Only creative work applicable to the Print, Out of Home & Design categories can be entered into Print, Outdoor & Design however, it is not a prerequisite that your work is entered into one of these categories

 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

YAWA

 

 

Art Direction

Type B

&

Individual Element

·       Crafts must follow the same submission requirements as the corresponding category.

 

 

 

YAWB

 

 

Writing

Type B

&

Individual Element

 

 

 

 

 

 

YAWC

 

 

Illustration

Type B

&

Individual Element

 

 

YAWD

 

 

Typography

Type B

&

Individual Element

 

 

YAWE

 

 

Photography

Type B

&

Individual Element

 

 

STUDENT DIGITAL COMMUNICATION

 

Digital Communication is for all computer, online, mobile (phones and tablets), and special digital interfaces

 

No physical entries allowed for this category. Electronic media only.

 

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.

 

See “Category Types” in this document for an explanation of the Category Type. 

 

YA5A

Digital Media

Display Advertising is paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows.

Website or Microsite: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za.

A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com

 

Social Media includes the creation of social platforms, the use of existing social platforms, and user-generated content.

Digital Applications, Games & Interactive Tools includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.

Mobile Media includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.

Type A &

Individual Element

 

 

Mandatory:

·       JPEGS and/or

·       Overview Video

and/or

·       Original content

 

 

STUDENT – DIGITAL CRAFTS

 

Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories

 

No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main category.

 

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry

 

See “Category Types” in this document for an explanation of the Category Type

 

YA5W

Digital Crafts

User Experience
The full user experience including information architecture and design – winners will be delightful and beautiful interfaces that win user’s hearts whilst offering benefits to the business;

Writing specifically for Digital media;

Use of Technology
Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering;

Music and Sound Design
Innovative use of audio for digital media

Type B

&

Individual Element

 

NOTE: A single entry may be entered for multiple crafts, e.g. Animation, Writing and Use of Technology. The piece must be re-entered for each craft that you would like judged

 

 

 

STUDENT LIVE COMMUNICATIONS

 

Entries in this category must highlight the audience live experience, not PR coverage or third party experiences (e.g. online). Includes Live events, Live Activations and Sponsorships

 

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles

 

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry

 

See “Category Types” in this document for an explanation of the Category Type

 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

YA6A

 

 

Live Events, Activations, Sponsorship, Ambient

Includes all live media.

Live Events
Includes all events created specifically for a brand – both internal or external audiences. This also includes branded content (e.g. art installations, auctions, educational, branded content, conferences, launches, motivational, road shows, screenings, service & social responsibility);

 

Type A

&

Multimedia

 

Live Events

 

NOTE: A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE – see below.

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·       Original Content Video

 

 

Live Activations
Entries include any brand activation where live performance in real-time is key to communicating the brand message and creating an immersive audience experience. This can include live performances, demonstrations, and a host that interacts with the audience to bring the brand message to life, with an incidental audience that has not been invited. There may or may not be direct audience participation and interaction. Entries must demonstrate the role of performance;

 

Live Activations

NOTE: EXCLUDES promos with no live performance . Brand activations and promotions that use promotional staff should be entered into the Ambient category

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·       Original Content Video

 

 

 

Sponsorship
Including sponsorship of consumer-focused sporting and lifestyle events. Entries in this category must show a sponsor, and audience participation must be via ticketing. For example, single sporting events or sport series, sport teams, events, art fairs, expos, musical concerts

 

NOTE: Events created specifically for the brand (e.g. Car Launch) even with a ticketed audience must be entered into Live Events.

 

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·       Original Content Video

 

STUDENT FACEBOOK CHALLENGE - This is listed separately under "Categories". Click here to go directly there.

STUDENT INTEGRATED CAMPAIGN

 

A category catering for the evolved communication strategies employed today. Integrated campaigns working across multiple media - can include Branded Content and Digital campaigns.

 

Electronic and physical media allowed for this category - Multiple elements may be presented using any combination of physical elements, JPEGS, video and/or audio. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.

 

Integrated Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

 

See “Category Types” in this document for an explanation of the Category Type

 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

YA8A

 

 

Integrated Campaign

Type B & Integrated Multimedia

 

·       Overview of your campaign as a cohesive entry.

·       Entries should explain the integration of the different media platforms.

·       Minimum 3 different media types

 

 

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional 1 or more:

·       Original Content Video

·       Audio

·       Newspaper

·       Magazine

·       Poster

·       3D Piece

 

 

 

Preparation

STUDENTS

All entry preparation guidelines for the Student categories (excluding entries for the Facebook Challenge) must be checked against the related guidelines in the professional categories.

Student entries must be produced from work set by educational institutions based within Africa and the Middle East - please check the website for eligible countries and island states.

REMEMBER: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, Relevance to the Brand, Target Audience and Chosen Medium.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE - SUBMISSION FORMATS FOR FULL REQUIREMENTS.

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.
  • Duration specific to category requirements
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

AUDIO

Original execution of the content that was commercially launched or aired.
  • Preferred video in .MOV / MP4 file format (see video specifications), or audio MP3 file format as per Audio specifications. Please check "Submission Formats" in the Entry Guide.
  • Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)

NEWSPAPER

Unmounted print

Maximum sizes for Newspaper (DO NOT MOUNT):

  • Landscape 450mm x 300mm
  • Portrait 300mm x 450mm
Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

MAGAZINE

Unmounted print 

Maximum sizes for Magazine (DO NOT MOUNT):

  • Landscape A3
  • Portrait A4

Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

POSTER

Unmounted print  

DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.

  • You must enter your poster in the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0, you must enter a presentation board with images showing your poster in-situ (see Board specs below).

Posters should be sent flat - do not use poster tubes as the work gets damaged easily.

3D PIECE

Original material that was commercially published or launched.

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

To upload your JPEG files:

In "Media Manager" you will be able to import your media files with the "uploader".  When importing your JPEG  file into the media manager, you must select one of the below "Types":

  1. JPEG - for judging
  2. JPEG - copy of 3D piece (not for judging).
  3. JPEG - copy of 2D Board / Poster (not for judging)

It is important to note that the JPEGS which are uploaded " JPEG - copy of 3D piece /  2D Board / Poster" are not shown during judging. The Jury will look at the actual physical piece (that must be sent to the Loeries offices by the entry deadline). Only JPEGS marked "for judging" will be viewed electronically to the judges.   

These "types" directly correlate with the submission format requirements for each category. These may vary from category to category. Please check the entry guide.

HOW TO SEND YOUR VIDEO FILESUPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

To upload your Video files:

In "Media Manager" you will be able to import your media files with the "uploader".  When importing your video file into the media manager, you must select one of the below "Types":

  1. Overview Video (max duration 2 minutes)
  2. Original Content ( videos over 2 minutes duration)
  3. 30s Edit (max duration 30 sec)
  4. Facebook/Instagram (only applicable in the Student Facebook Challenge category)

It is important to note that these "types" directly correlate with the submission format requirements for each category. These may vary from category to category. Please check the entry guide.

SUPPLY A 30 SECOND EDIT – We recommend that all long format entries (videos over 30 seconds) should be accompanied by an additional 30 second edit, which can include a voiceover. This will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards. The awards ceremony will take place in the same week as judging, so it is important that you submit the required material during the entry process.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.

IF USING AUDIOyou can provide supporting audio files with your entry (such as radio commercials).  You should follow the Audio submission format for all audio submissions.

Hints and Tips

STUDENT

TIP No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP No 2: Read the Preparation Guidelines in the professional categories.

TIP No 3: You can download your package label and entry labels from your "Summary" section.

Package Label: Stick these labels to the outside of your packages for hand delivery or shipping in the mail - nationally or internationally.

Entry Label: An entry label must be physically attached to each entry. This label contains your entry information and is very important to affix to your entry as it helps the judging team to know they have received all your work and to guide them when laying out for judging.

TIP No 4: All physical media must be delivered to the Loeries Offices by the entry Deadline.

TIP No 5: Student entries must be produced from work set by educational institutions.

Tips for Facebook Challenge

  1. Include subtitles – as all videos play silently until you touch the screen.
  2. Include up-front context on what people are about to watch e.g. title, branding for your film etc.
  3. No longer than 60 seconds – the shorter and punchier the better.
  4. As per Facebook video specs