Categories

GAGASI FM RADIO & AUDIO CATEGORY

The Gagasi FM Radio & Audio category includes Radio commercials, Internet & mobile audio commercials, Branded content, South African Non-English audio and crafts

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles. Non-English entries must be submitted as a video file with English subtitles

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.

See “Category Types” in this document for an explanation of the Category Type. 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

RA1A

Radio Station Commercials

Includes all radio commercials flighted on radio stations, whether broadcast or Internet radio.

Type A

&

Individual Element

 

Mandatory:

·       Audio

Or

·       Non-English Video with subtitles

RA1B

Internet & Mobile Audio Commercials

Includes all audio clips distributed via the Internet or Mobile media, including: podcasts, email, website downloads.

Type A

&

Individual Element

 

Mandatory:

·       Audio

Or

·       Non-English Video with subtitles

RA1C

Branded Content – Radio & Audio

Branded Content includes the integration of a brand into a content platform-either pre-existing or created specifically for the purpose of promoting the brand.

 

 

Includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment.

 

Platforms include radio stations, whether broadcast or Internet radio, audio clips distributed via the Internet or mobile media, such as: podcasts, email, website downloads. 

Type A

&

Multi-Element

·       OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.

·       OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing series, in one or more episodes.

·       Ensure your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have

·        

 

Mandatory:

·       Audio

Or

·       Non-English Video with subtitles

RA1D

South African Non-English Audio

Includes any Radio Station and Internet Audio content

 

Type A

&

Individual Element

·       Only Radio in South African non-English languages can be entered.

·       The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.

 

Mandatory:

·       Non-English Video with subtitles

 

 

 

RAW      RADIO & AUDIO CRAFTS

Only Radio entries can be entered into Radio Crafts. However, Radio Craft entries do not also have to be entered in the main Radio categories

No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main Film category

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry

See “Category Types” in this document for an explanation of the Category Type

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

RAWA

Direction

The craft award is awarded to the radio director.

Type B

&

Individual Element

·       Crafts must follow the same submission requirements as the corresponding category above.

Mandatory:

·       Audio

Or

·       Non-English Video with subtitles

RAWB

Writing

The craft award is awarded to the writer.

Type B

&

Individual Element

·       Crafts must follow the same submission requirements as the corresponding category above.

 

Mandatory:

·       Audio

Or

·              Non-English Video with subtitles

 

 

 

RAWC

Original Music & Sound Design

The craft award is awarded to the music composer or sound designer. For the composition of an outstanding, original piece of music and/or sound effects design for radio, whereby the craft of the composer / sound designer is unique and greatly enhances the commercial.

Type B

&

Individual Element

·       Only original sound effects / music / soundtracks can be entered here. Do not enter existing licensed music or tracks.

Mandatory:

·       Audio

Or

·              Non-English Video with subtitles

 

 

 

RAWD

Performance

The Craft Award is awarded to the performer / artist. For an outstanding performance in a radio commercial by the voice-over artist, that enhances the quality of the commercial

 

Type B

&

Individual Element

 

Mandatory:

·       Audio

Or

·              Non-English Video with subtitles

 

 

 

RAWE

South African Non-English Writing

The craft award goes to the  writer. For non-English radio, in any of the official South African languages. Whereby the writer has clearly been a major influence on the overall craft and therefore success of the entry

 

Type B

&

Individual Element

·       Only Radio in South African non-English languages can be entered.

·       The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.

Mandatory:

·              Non-English Video with subtitles

 

 

 

RAWF

South African Non-English Performance

The craft award goes to the voice-over artist. For an outstanding performance by the actor(s) or voice-over artist(s), that enhances the quality of the entry.

 

Type B

&

Individual Element

·       Only Radio in South African non-English languages can be entered.

·       The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa.

Mandatory:

·              Non-English Video with subtitles

 

 

 

RAWG

Use of Technology

Innovation in the use of technology in Radio

Type B

&

Individual Element

 

Mandatory:

·       Audio

Or

·              Non-English Video with subtitles

 

 

 

Preparation

RADIO - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.

All non-English radio entries must be submitted as a video file with English subtitles. Include any necessary explanation for the jury to understand the context of the translation.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA



As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview. 

RADIO & AUDIO FILE SPECIFICATIONS

Preferred

  • Video with subtitles – see video submission format

Accepted

  • MP3 file format
  • Maximum file size: 100MB
  • Sample Rate: 44.1 kHz
  • Bit Rate: Minimum 128kbps
  • Recommended: 258 kbps preferred, minimum 192kbps
  • Channels: Stereo
  • Peak Level: - 6dB (Digital Full Scale)
  • Duration: Length of duration is dependent on the category
  • Audio Slate: NO AUDIO SLATE UPFRONT

Media Type

Description

Specification

AUDIO

Original execution of the content that was commercially launched or aired.

  • Preferred video in .MOV file format (see video submission format), or audio MP3 file format
  • Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)

 

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category

  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired

  • Duration specific to category requirements
  • As per video specifications

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.

  • Maximum 30 Secs
  • As per video specifications

 

Hints and Tips

ENTRY TIPS FOR THE RADIO CATEGORY

TIP #1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP #2: No boards or physical material will be accepted for Radio entries.

TIP #3: All non-English radio entries must be submitted as a video file with English subtitles. Include any necessary explanation for the jury to understand the context of the translation..

TIP #4: View the Preparation tab for full entry formats and guidelines

TIP #5: Ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

TIP #6: Provide an overview video if necessary to help explain your entry

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