Categories

PRINT COMMUNICATION

 Includes Print advertising, Tactical use of print, Indoor posters and Print Crafts

Physical media must be submitted for ALL entries in Print Communication. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with English translations

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. You can re-enter Type A entries (e.g. Logo) into a Type B entry, e.g. Identity Programme or Design Campaign. You can also re-enter Type A entries into any of the Design Craft categories.

See “Category Types” in this document for an explanation of the Category Type

PR1

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

PR1A

Print Advertising

Includes all advertising in Newspapers, Magazines using standard advertising media space.

Also includes Branded Content – Print which includes: books, magazines, newspaper, original content. This includes all genres - fiction, reality, documentary or entertainment.

 

 

Type A

&

Individual Element

Under the Print Advertising category, you can select the media type, i.e. Newspaper/Magazine/Branded Content

 

Submit physical media and electronic copies

 

You can send boards with your entry, explaining the context of the entry and providing additional  information

 

Maximum sizes for Newspaper (DO NOT MOUNT):

·       Landscape 450mm x 300mm

·       Portrait 300mm x 450mm

 

Maximum sizes for Magazine (DO NOT MOUNT):

·       Landscape A3

·       Portrait A4

Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size

 

For Branded Content:

·       OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a consumer magazine published by the brand and integrating the brand in the messaging and content (such as an in-flight magazine).

·       OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an existing print publication (such as a paid-for feature article in a magazine).

·       Ensure your entry description explains the context and how the material was viewed.

 

Mandatory:

·              Physical media entry 

·              Electronic copy

 

Optional:

·              Overview Video

·              Boards

 

PR1B

Tactical Use of Print

Non-traditional and special use of Newspaper or Magazine:

 

e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.

 

Type A

&

Individual Element

 

Note: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Print Advertising category, even if an advert is specific to a particular event, date or other occurrence

 

You can send boards with your entry, explaining the context of the entry and providing additional  information

 

Mandatory:

·              Physical media entry  

·              Electronic copy

 

Optional:

·              Overview Video

·              Boards

 

 

PR1E

Indoor Posters

Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc

Type A

&

Individual Element

NOTE: All Outdoor and Street Pole entries must go in the Out of Home category

 

You can send boards with your entry, explaining the context of the entry and providing additional  information

 

 

 

Mandatory:

·              Poster

·              Electronic copy

 

Optional:

·              Overview Video

·              Boards

 

 

PRW      PRINT CRAFTS

Only creative work entered into the main Print category can be re-entered into Print Craft

NOTE: Entries submitted into the Design or OOH categories cannot be entered into Print Crafts, but must be entered into Design or OOH Crafts

Physical media must be submitted for ALL entries in Print Communication. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with English translations.

Craft entry requirements follow the same specifications as those in the main Print category

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry

See “Category Types” in this document for an explanation of the Category Type.

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

PRWA

Art Direction

Type B

& Individual Element

 

 

PRWB

Writing

Type B

& Individual Element

 

 

 

PRWC

Photography

Type B

& Individual Element

 

 

PRWD

Illustration

Type B

& Individual Element

 

 

PRWE

Typography

Type B

& Individual Element

 

 

 

 

Preparation

PRINT - MEDIA SUBMISSION FORMAT

Physical media must be submitted for ALL entries in Print Communication. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with English translations

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

NEWSPAPER

Unmounted print

Maximum sizes for Newspaper (DO NOT MOUNT):

  • Landscape 450mm x 300mm
  • Portrait 300mm x 450mm
Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

MAGAZINE

Unmounted print 

Maximum sizes for Magazine (DO NOT MOUNT):

  • Landscape A3
  • Portrait A4

Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

POSTER

Unmounted print  

DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.

  • You must enter your poster in the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0, you must enter a presentation board with images showing your poster in-situ (see Board specs below).

Posters should be sent flat - do not use poster tubes as the work gets damaged easily.

BOARDS

Unmounted print   

DO NOT USE FOAM BOARD

  • Use thin, stiff cardboard up to a maximum size of A2.
  • Maximum of 10 boards – multiple boards should not be attached to one another.

Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

3D PIECE

Original material that was commercially published or launched.

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS

 

Hints and Tips

ENTRY TIPS FOR THE PRINT CATEGORY

TIP #1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium

TIP #2: physical material must be submitted with each entry for this category. You can download package label and entry labels from your Dashboard. Attach an entry label to each physical entry

TIP #3: All physical entries must be accompanied by an electronic image of that piece

TIP #4: Remember that all Print entries should be un-mounted and please ensure the correct sizes are used for Newspaper and Magazine entries. You will be required to re-submit these entries if they are incorrect

TIP #5: All non-English entries should have English translations

TIP #6: View the Preparation tab for full entry formats and guidelines

TIP #7: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

TIP #8: If necessary, you can provide an overview video explaining your entry

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