PR & MEDIA COMMUNICATION |
This category is for the strategic and innovative use of PR & Media Communications to drive coverage of a brand. PR Communication entries can be a combination of single entries already entered in other categories. However, the entry will be judged solely on the PR element, It is VITAL that PR & Media Communication has been used as a key tool to drive coverage. It is not enough to say that “it went viral and the media coverage was massive.”
No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles
See “Category Types” in this document for an explanation of the Category Type
LE1 |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
LE1A |
PR & Media Communication Campaign Includes any PR activity resulting in non-paid for (editorial) coverage on any media platform, e.g. print, radio, TV, Internet
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Type B
Multimedia
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· Any medium can be used to generate this coverage, including an event, activation, mailers, press release - or a combination of elements. · Entries should include an explanation of the PR strategy and implementation thereof, showing innovative approaches to obtaining PR coverage in multiple media. Results, where available, should be included to demonstrate a distinctive growth in brand exposure.
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Mandatory: · JPEGS and/or · Overview Video
Optional: · Audio |