Categories

JC DECAUX OUT OF HOME CATEGORY

The JC Decaux Out of Home category includes Outdoor media, In-store, Transit & air, Direct mail, Ambient and crafts.

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry

See “Category Types” in this document for an explanation of the Category Type

OU    

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

OU1A

Outdoor Media

All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields.

Type A

&

Individual Element

 

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·              Original Content Video

 

 

OU4A

In-Store

 

Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, digital screens, stair risers, trolleys, washroom advertising, window displays.

 

Type A

&

Individual Element

NOTE: EXCLUDES Posters that are on display in-store, which should be entered in the “Print - Indoor Poster” category.

 

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·              Original Content Video

 

 

OU5A

Transit & Air

 

Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons).

 

Type A

&

Individual Element

 

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·              Original Content Video

 

 

OU6A

Direct Mail

 

Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

 

Type A

&

Individual Element

NOTE: There is also a Direct Mail category in Design. If you would like to submit the actual physical entry and have it judged for its design aesthetic, enter it in the Design category.

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·              Original Content Video

 

OU7A

Ambient

All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays,  and never before used media.

Type A

&

Individual Element

 

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·              Original Content Video

 

 

OUT OF HOME CRAFTS

Only creative work entered into the main Out of Home category can be re-entered into Out of Home Crafts.

NOTE: Entries submitted into the Design or Print categories cannot be entered into Out of Home Crafts, but must be entered into Design or Print Crafts.

No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main OOH category

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry

See “Category Types” in this document for an explanation of the Category Type.

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

OUWA

Art Direction

The craft award goes to the agency art director

Type B

& Individual Element

 

 

OUWB

Writing

The craft award goes to the writer

Type B

& Individual Element

 

 

 

 

OUWC

Photography

The craft award goes to the photographer

Type B

& Individual Element

 

 

OUWD

Illustration

The craft award goes to the illustrator

Type B

& Individual Element

 

 

OUWE

Typography

The craft award goes to the illustrator

Type B

& Individual Element

 

 

OUWF

Use of Technology

The craft award goes to the technical staging company. Innovation in the use of technology in Out of Home

Type B

&

Individual Element

 

 

  

Preparation

OUT OF HOME - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA



As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  •  Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original footage of the entry  
  • Duration specific to category requirements
  • As per video specifications above

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM

You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

DIRECT MAIL ENTRIES ONLY - the original material may be submitted with the entry and the entry may include boards, JPEGS and/or video.

PRINT AND AFFIX YOUR ENTRY LABEL TO THE BACK OF EACH BOARD OR 3D PIECE
After you've completed your online entry and printed your entry labels, tape the correct label to the back of the corresponding physical entry. If your entry consists of more than one piece, please affix a label to each piece, and mark the pieces accordingly, e.g. Part 1 of 4, Part 2 of 4, etc.

Hints and Tips

ENTRY TIPS FOR THE OUT OF HOME CATEGORY

TIP #1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP #2: No boards or physical material will be accepted for this category

TIP #3: All non-English entries should have English subtitles

TIP #4: View the Preparation tab for full entry formats and guidelines

TIP #5: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

TIP #6: It is recommended that an an overview video is provided for entries in the OOH category, where necessary

TIP #7: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry

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