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FACEBOOK STUDENT CHALLENGE

Welcome to the Facebook Challenge for Students – one of the most exciting categories of the Loeries! You are amongst the most creative young people in Africa and the Middle East. This challenge gives you an opportunity to show the world there is no problem your creativity can’t solve. Winning this challenge, rewards you with a Loerie and an all-expenses paid trip to Loeries Creative Week in August 2019, to collect the coveted bird yourself.

This year the Loeries and Facebook are partnering with UN Women to raise awareness around the HeForShe campaign

HeForShe is a solidarity movement for gender equality that brings together one half of humanity in support of the other half of humanity, for the entirety of humanity.

HeForShe is an invitation for men and people of all genders to stand in solidarity with women to create a bold, visible and united force for gender equality.

The world is at a turning point. People everywhere understand and support the idea of gender equality. They know it’s not just a women’s issue, it’s a human rights issue.

We challenge you to study the cause at https://www.heforshe.org and come up with ways to further it, visibly.

We want you to create a powerful, mobile-first Stories ad campaign for HeForShe to help further the cause & facilitate positive, visible change on gender equality.

It must be designed to run on Facebook and/or Instagram (FB / IG).

It must be a FB / IG Story / Stories campaign that:

o   shifts mindsets and creates positive, empowering behaviour.

o   gets more and more men to commit to the cause online.

o   inspires leadership to change company policy.

o   forces governments to rewrite laws for gender equality.

o   lights the kindling inside all of us to act and make a positive change.

The chance to make a better world for everyone is here.

How it works

·       All student work, created and submitted to a registered educational institution from the Eligible Region, may be entered. Unless permission is granted by the Loeries in writing, student work should be submitted by the School/ College/ University, rather than directly by the individual student.

·       You can work alone or in teams (max 3 students) to create your campaign.

·       The entry fee for the Facebook Challenge is sponsored by Facebook – and there is no cost to you.

·       The winning work, as judged by the Loeries judges, will be awarded on stage during Loeries Creative Week in August 2019.

·       The winning campaign will be produced professionally with Facebook’s guidance, and with you, and shipped to millions of people on FB and IG, courtesy of Facebook.

·       There will be regular check-ins with Facebook's Creative Shop team – please see loeries.com for details.

·       The winners will win an all-expenses paid trip to Loeries Creative Week in August 2019 to attend the Loeries Award ceremony and receive their award.

·       The entry deadline is May 15th 2019

Entry Requirements

·       Students may submit a maximum of 3 video ads that are mobile friendly and that can be played as Facebook/Instagram Stories Ads. You may also use Stories Ad Carousels which are 3 x 15” 9x16 videos

·       Create one or more Story Ad video assets, framed vertically at 9x16, no longer than 15 secs each, for use on Facebook & Instagram PLUS include a short description of your idea, insights and how you solved the problem creatively in your entry board.

·       Ad specs guide:

·       https://www.facebook.com/business/ads-guide/video/instagram-story/reach  

·       https://www.facebook.com/business/ads-guide/carousel/instagram-story/reach

·       All entries must be submitted via loeries.com where full entry instructions can be found.

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

YA7A 

Facebook Challenge

Type A

&

Multiple Element

·       Brief to be announced

Mandatory:

·       JPEGS and/or

·       Overview Video

·       Facebook or Instagram Video

 

Preparation

The Loeries Facebook Challenge

These instructions apply specifically to material for The Facebook Challenge. PLEASE NOTE: NO OTHER FORMATS WILL BE ACCEPTED – IF YOUR FILES ARE NOT SENT IN THE CORRECT FORMAT YOUR ENTRY MAY BE REJECTED!

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

TRANSLATION – All non-English entries must include subtitles. Include any necessary explanation for the jury to understand the context of the translation.

DO NOT PLACE YOUR NAME OR YOUR EDUCATIONAL INSTITUTION’S BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to you or your school is included on the entry.

SPECIFICATIONS FOR FACEBOOK/INSTAGRAM VIDEO FILES:

View the full specs here.

Media Type

Description

Specification

Facebook / Instagram Video

Only applicable for The Facebook Challenge within the Student category.

  • Include subtitles – as all videos play silently until you touch the screen.

  • Include up-front context on what people are about to watch e.g. title, branding for your film etc.

  • No longer than 60 seconds – the shorter and punchier the better.

  • As per video specifications above – ONLY use the Facebook video specs

 Note: Video files must be transcoded as per Video submission formats. Please see the Film preparation guideline or the Entry Guide for more information.

Hints and Tips

Tips for Facebook Challenge

  1. Attend the Facebook webinars and follow the e-Learning to learn more about creating award-winning mobile campaigns.
  2. Think about the audience you are targeting and their access to the internet – remember, this is a video campaign that will run on Facebook and Instagram
  3. Explore short, punchy form of video story telling – and remember, make it square or vertical for the mobile screen.
  4. Include up-front context on what people are about to watch (e.g. title, branding for your film etc.) – people speed through the feed, make them stop and pay attention.
  5. Remember to create for sound off and delight with sound on – use captions and text cleverly to make sure the video works even without sound, but also think about giving people a reason to switch the sound on.
  6. Have a look at how other Non-profits have used Facebook to create impact here.
  7. Click here for the full Loeries entry information and guidelines  - you will find all you need to know about the Facebook Challenge for Students under Student Awards.