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FACEBOOK CHALLENGE 

If you’re reading this, congratulations! You are amongst the most creative young people in Africa and the Middle East. This challenge gives you an opportunity to show the world there is no problem your creativity can’t solve. Winning this challenge, wins you a Loerie and an all-expenses paid trip to Loeries Creative Week in August 2019, to collect the coveted award yourself.


Brief to be announced.


Important to know:

  • Entries are free of charge!
  • All work will be judged by industry leaders, with the overall winner announced at the Loeries in August 2019.
  • The winning entry will be flighted live on Facebook and/or Instagram in 2019, courtesy of Facebook.
  • The winners will win an all-expenses paid trip to Loeries Creative Week in August 2019 to attend the Loeries Award ceremony and receive their award.
  • There will be regular check-ins with Facebook's Creative Shop team
  • A maximum of three students are allowed to collaborate on any one entry.

YA7     FACEBOOK CHALLENGE

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

YA7A

 

 

Facebook Challenge

 

Type A & Multiple Element

 

  • Brief to be announced

 

Mandatory:

  • JPEGS and/or
  • Overview Video
  • Facebook   / Instagram Video

 

 

 

Preparation

The Loeries Facebook Challenge

These instructions apply specifically to material for The Facebook Challenge. PLEASE NOTE: NO OTHER FORMATS WILL BE ACCEPTED – IF YOUR FILES ARE NOT SENT IN THE CORRECT FORMAT YOUR ENTRY MAY BE REJECTED!

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

TRANSLATION – All non-English entries must include subtitles. Include any necessary explanation for the jury to understand the context of the translation.

DO NOT PLACE YOUR NAME OR YOUR EDUCATIONAL INSTITUTION’S BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to you or your school is included on the entry.

SPECIFICATIONS FOR FACEBOOK/INSTAGRAM VIDEO FILES:

 

Media Type

Description

Specification

Facebook / Instagram Video

Only applicable for The Facebook Challenge within the Student category.

  • Include subtitles – as all videos play silently until you touch the screen.

  • Include up-front context on what people are about to watch e.g. title, branding for your film etc.

  • No longer than 60 seconds – the shorter and punchier the better.

  • As per video specifications above – ONLY use the Facebook video specs

 Note: Video files must be transcoded as per Video submission formats. Please see the Film preparation guideline or the Entry Guide for more information.

Hints and Tips

Read the full detailed brief here.

Click here for the full Loeries entry information and guidelines  - you will find all you need to know about the Facebook Challenge for Students under Student Awards.

Tips for Facebook Challenge

  1. Attend the Facebook webinars and follow the e-Learning to learn more about creating award-winning mobile campaigns – sign up here
  2. Explore the work the International Federation of Red Cross and Red Crescent is doing around cholera in Africa – you can read more on the Facebook Challenge site.
  3. Think about the audience you are targeting and their access to the internet – remember, this is a video campaign that will run on Facebook and Instagram
  4. Explore short, punchy form of video story telling – and remember, make it square or vertical for the mobile screen.
  5. Include up-front context on what people are about to watch (e.g. title, branding for your film etc.) – people speed through the feed, make them stop and pay attention.
  6. Remember to create for sound off and delight with sound on – use captions and text cleverly to make sure the video works even without sound, but also think about giving people a reason to switch the sound on.
  7. Have a look at how other Non-profits have used Facebook to create impact here.