FACEBOOK STUDENT CHALLENGE |
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Welcome to the Facebook Challenge for Students – one of the most exciting categories of the Loeries! You are amongst the most creative young people in Africa and the Middle East. This challenge gives you an opportunity to show the world there is no problem your creativity can’t solve. Winning this challenge, rewards you with a Loerie and an all-expenses paid trip to Loeries Creative Week in August 2019, to collect the coveted bird yourself. This year the Loeries and Facebook are partnering with UN Women to raise awareness around the HeForShe campaign HeForShe is a solidarity movement for gender equality that brings together one half of humanity in support of the other half of humanity, for the entirety of humanity. HeForShe is an invitation for men and people of all genders to stand in solidarity with women to create a bold, visible and united force for gender equality. The world is at a turning point. People everywhere understand and support the idea of gender equality. They know it’s not just a women’s issue, it’s a human rights issue. We challenge you to study the cause at https://www.heforshe.org and come up with ways to further it, visibly. We want you to create a powerful, mobile-first Stories ad campaign for HeForShe to help further the cause & facilitate positive, visible change on gender equality. It must be designed to run on Facebook and/or Instagram (FB / IG). It must be a FB / IG Story / Stories campaign that: o shifts mindsets and creates positive, empowering behaviour. o gets more and more men to commit to the cause online. o inspires leadership to change company policy. o forces governments to rewrite laws for gender equality. o lights the kindling inside all of us to act and make a positive change. The chance to make a better world for everyone is here. How it works · All student work, created and submitted to a registered educational institution from the Eligible Region, may be entered. Unless permission is granted by the Loeries in writing, student work should be submitted by the School/ College/ University, rather than directly by the individual student. · You can work alone or in teams (max 3 students) to create your campaign. · The entry fee for the Facebook Challenge is sponsored by Facebook – and there is no cost to you. · The winning work, as judged by the Loeries judges, will be awarded on stage during Loeries Creative Week in August 2019. · The winning campaign will be produced professionally with Facebook’s guidance, and with you, and shipped to millions of people on FB and IG, courtesy of Facebook. · There will be regular check-ins with Facebook's Creative Shop team – please see loeries.com for details. · The winners will win an all-expenses paid trip to Loeries Creative Week in August 2019 to attend the Loeries Award ceremony and receive their award. · The entry deadline is May 15th 2019 Entry Requirements · Students may submit a maximum of 3 video ads that are mobile friendly and that can be played as Facebook/Instagram Stories Ads. You may also use Stories Ad Carousels which are 3 x 15” 9x16 videos · Create one or more Story Ad video assets, framed vertically at 9x16, no longer than 15 secs each, for use on Facebook & Instagram PLUS include a short description of your idea, insights and how you solved the problem creatively in your entry board. · Ad specs guide: · https://www.facebook.com/business/ads-guide/video/instagram-story/reach · https://www.facebook.com/business/ads-guide/carousel/instagram-story/reach · All entries must be submitted via loeries.com where full entry instructions can be found. |
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ID |
SUBCATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
YA7A |
Facebook Challenge |
Type A & Multiple Element |
· Brief to be announced |
Mandatory: · JPEGS and/or · Overview Video · Facebook or Instagram Video |