Categories

GEARHOUSE LIVE COMMUNICATIONS

The Gearhouse Live category Includes Live events, Live Activations and Sponsorships. Entries in this category must highlight the audience live experience, not PR coverage or third party experiences (e.g. online)

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry

See “Category Types” in this document for an explanation of the Category Type

LE2    

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

LE2A

Live Events

Includes all events created specifically for a brand – both internal or external audiences. This also includes branded content (e.g. art installations, auctions, educational, branded content, conferences, launches, motivational, road shows, screenings, service & social responsibility)

 

Type A

&

Multimedia

 

NOTE: A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE – see below.

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·       Original Content Video

 

 

LE2B

Live Activations

Entries include any brand activation where live performance in real-time is key to communicating the brand message and creating an immersive audience experience. This can include live performances, demonstrations, and a host that interacts with the audience to bring the brand message to life, with an incidental audience that has not been invited. There may or may not be direct audience participation and interaction. Entries must demonstrate the role of performance.

 

Type A

&

Multimedia

 

NOTE: EXCLUDES promos with no live performance . Brand activations and promotions that use promotional staff should be entered into the Ambient category

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·       Original Content Video

 

LE2C

Sponsorship

Including sponsorship of consumer-focused sporting and lifestyle events. Entries in this category must show a sponsor, and audience participation must be via ticketing. For example, single sporting events or sport series, sport teams, events, art fairs, expos, musical concerts.

Type A

&

Multimedia

 

NOTE: Events created specifically for the brand (e.g. Car Launch) even with a ticketed audience must be entered into Live Events.

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·       Original Content Video

 

 

LEWA     LIVE CRAFTS

Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories

No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main Film category

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry

See “Category Types” in this document for an explanation of the Category Type

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

 

Direction

The craft award goes to the director. Whereby the director has clearly been a major influence on the overall craft and therefore success of the live event

Type B

&

Multimedia

 

 

 

Writing

The craft award goes to the writer. For an outstanding and original concept & script

Type B

&

Multimedia

 

 

 

Art Direction / Stylist

The craft award goes to the art director / stylist. For outstanding art direction of an event/activation incorporating set design, set dressing, styling, make-up, props and wardrobe

Type B

&

Multimedia

 

 

 

Original Music & Sound Design

The craft award goes to the music composer or sound designer. For the composition of an outstanding, original piece of music or sound effects design, whereby the sound track is unique and greatly enhances the event/activation.

 

Type B

&

Multimedia

NOTE: only original music/soundtracks will be considered here. Do not enter existing licensed music/tracks.

 

 

Performance

The craft award goes to the actor / artist. For an outstanding performance by the actor(s) or voice-over artist(s), that enhances the quality of the event/activation.

Type B

&

Multimedia

 

 

 

Use of Technology

The craft award goes to the technical staging company. Innovation in the use of technology for a live event. Includes lighting, staging, and any other technical elements that add value to the event.

 

Type B

&

Multimedia

 

 

 

Video & Motion Graphic Design

The craft award goes to the motion graphic designer. Includes all electronic material created for screens at the event.

Type B

&

Multimedia

 

 

 

 

 

Preparation

LIVE - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA



As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

  •   7063 (w) x 5008 (h) pixels
  •   File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  •  Submit close up images of small details that need to be seen by the jury.
  •  Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original footage of the entry
  • Duration specific to category requirements
  • As per video specifications above

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voice-over. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

 

Hints and Tips

ENTRY TIPS FOR THE LIVE CATEGORY

TIP #1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP #2: No boards or physical material will be accepted for Live entries

TIP #3: All non-English entries should have English subtitles

TIP #4: View the Preparation tab for full entry formats and guidelines

TIP #5: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

TIP #6: It is recommended that an an overview video is provided for entries in the Live category

TIP #7: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry

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