Categories

GOOGLE DIGITAL COMMUNICATION

 The Google Digital category is for all computer, online, mobile (phones and tablets), and special digital interfaces

 No physical entries allowed for this category. Electronic media only.

 NOTE:

  1. From 2019, all Digital campaigns should be entered under “Integrated Campaigns.”
  2. Branded Content is not a separate subcategory in Digital but can be entered into in any of the subcategories below, depending on the medium used.

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry.

See “Category Types” in this document for an explanation of the Category Type. 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

IN1A

Display Advertising

Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows.

 

Type A

&

Individual Element

NOTE: Paid for Video or Film advertising should either go in the YouTube category or the Film category.

 

Each banner ad in a campaign should be entered individually, unless they can only be viewed and understood as one unit.

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

IN1C

Website or Microsite

A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.ae.

A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com

 

Type A

&

Individual Element

NOTE: Do not submit links to URLs or live sites. Work will only be judged via Video and/or Jpegs.

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·              Original content

IN1E

Social Media

Includes the creation of social platforms, the use of existing social platforms, and user-generated content.

 

Type A

&

Multimedia

NOTE: Stand-alone Internet video must be entered in the Film category.

 

Entries can be on one platform (e.g. Instagram) or can be a Social Media programme that extends across several platforms, e.g. Twitter, Instagram and Facebook, as well as custom platforms.

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·              Original content

 

IN1F

Digital Applications, Games & Interactive Tools

Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.

 

 

 

Type A

&

Individual Element

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional:

·              Original content

 

IN2B

Mobile Media

Includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.

Single Category - Type A

&

Individual Element

 

 

Mandatory:

·       JPEGS and/or

·              Overview Video

 

Optional:

·              Original content

 

IN3A

Data-Driven Campaign

Creative use of data to shape campaign strategy, inform execution, profile    audiences, and adapt to campaign performance and engagement metrics.

 

Type A

&  Individual Element or Multi-Element or Multimedia

 

Mandatory:

·              JPEGS and/or

·              Overview Video

 

Optional:

·              Original content

 

IN4A

YouTube Advertising – Single

NEW IN 2019: An initiative in partnership with YouTube, to recognise innovation on the YouTube platform.

Video adverts (only paid media) that utilize a Single Bumper advert (6 second non-skippable video advert) or multiple Bumper adverts submitted as individual entries to make up a campaign (e.g. flock of bumper adverts that tell a story).

 

Type A

&

Individual Element

NOTE: The same YouTube entries cannot be entered into both the Single and Campaign categories. However, these entries can also be included in an Integrated Campaign entry or other Type B categories.

Mandatory:

·              Overview Video

·              Original Content

 

Optional:

·              JPEG

IN4B

YouTube Advertising - Campaign

An initiative in partnership with YouTube, to recognise innovation on the YouTube platform.

Campaigns (paid media) featuring a minimum of one skippable TrueView advert (minimum 7 seconds) and a minimum of one bumper advert (6 second non-skippable video advert).

Type A

&

Multi-Element

NOTE: The same YouTube entries cannot be entered into both the Single and Campaign categories. However, these entries can also be included in an Integrated Campaign entry or other Type B categories.

Mandatory:

·              Overview Video

·              Original Content

 

Optional:

·              JPEG

IW4      DIGITAL CRAFTS

Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories.

No physical entries allowed for this category. Electronic media only. Craft entry requirements follow the same specifications as those in the main category.

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry

See “Category Types” in this document for an explanation of the Category Type. 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

INWA

User Experience Design

 

The full user experience including information architecture and design – winners will be delightful and beautiful interfaces that win user’s hearts whilst offering benefits to the business.

 

Type B

&

Individual Element

 

 

INWD

Writing

Writing specifically for Digital media

Type B

&

Individual Element

 

 

INWE

Use of Technology

Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering.

Type B

&

Individual Element

 

 

 

INWF

Music and Sound Design

Innovative use of audio for digital media.

Type B

&

Individual Element

 

 

 

 

 

Preparation

DIGITAL - MEDIA SUBMISSION FORMAT

No physical entries allowed for this category. Electronic media only.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA


As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO 

Original execution of the content that was commercially launched or aired
  • Duration specific to category requirements
  • As per video specifications above

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

 

Hints and Tips

ENTRY TIPS FOR THE DIGITAL CATEGORY

TIP #1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.

TIP #2: No boards or physical material will be accepted for Digital entries.

TIP #3: No landing pages or any other form of live URLs will be accepted.

TIP #4: From 2019, all Digital campaigns should be entered under “Integrated Campaigns.” Branded Content is not a separate subcategory in Digital but can be entered into in any of the subcategories below, depending on the medium used.

TIP #4: View the Preparation tab for full entry formats and guidelines.

TIP #5: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.

TIP #6: No more than 10 JPEGS per entry will be accepted

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