Categories

 

NANDO'S DESIGN CATEGORY

The Nando's Design category has undergone a significant change in 2019, now including all aspects of design – retail design like furniture, lighting and fabric design, industrial design, interior design and architecture, as well as all elements of traditional graphic design. Please check the full list of categories below for all the changes.

The Design category goes beyond design for brands and can include any design that comes from the region.

Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.

See “Category Types” in this document for an explanation of the Category Type. 

You cannot enter the exact same creative element into more than 1 Type A category across all Main categories. You must choose which Type A category best suits your entry. You can re-enter Type A entries (e.g. Logo) into a Type B entry, e.g. Identity Programme or Design Campaign. You can also re-enter Type A entries into any of the Design Craft categories.

DE1     BRAND IDENTITY & COLLATERAL DESIGN

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

DE1A

Logos

Single Logo or families of logos. All media, including digital and in-motion

TYPE A

&

Single Element

·       May include reference material showing the development of the logo and its application.

·       Include supporting imagery showing the logo in context.

Mandatory:

·       JPEGS and/or

·       Overview Video and/or

·       Boards

 

Optional:

·       3D Piece

DE1B

Identity Programmes

TYPE B

&

Multimedia

·       An entire branding identity for an organisation, product or service. The work should express the brand through multiple platforms

·       Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead. May include digital components and brand guidelines.

 

Mandatory:

·       JPEGS and/or

·       Overview Video and/or

·       Boards

 

Optional:

·       3D Piece

 

DE2     GRAPHIC DESIGN

                                                                                                                                 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

DE2A

Posters & Environmental Graphics

 

 

Type A

&

Individual Element

Posters

Graphics led printed posters.

 

NOTE: There is a Poster category in Print Communication – for ADVERTISING posters. You must select the most appropriate category for your entry. 

 

Mandatory:

·              Original Poster

·       JPEGS and/or

 

Optional:

·              Boards

·       Overview Video

 

 

 

 

Environmental Graphics

Large graphics that enhance a space, including billboards, indoor graphics and murals.

 

·       Show in-Situ when possible.

 

NOTE: There is a category for ADVERTISING Billboards in the Out of Home category. You must select the most appropriate category for your entry. 

 

Mandatory:

·              Original Poster

·       JPEGS and/or

 

Optional:

·              Boards

·       Overview Video

 

DE2B

General Design

Various design elements, including: Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, etc

Type A

&

Individual Element

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS

Mandatory:

·              Boards and/or

·              3D Piece

·       JPEGS and/or

 

Optional:

·       Overview Video

DE2C

Wayfinding & signage

 

Includes: Signage, wayfinding and information graphics

Type A

&

Individual Element

·       Entries can include a full signage implementation, such as for airports, hospitals, parks, etc.

Mandatory:

·       Boards and/or

·       JPEGS and/or

 

Optional:

·              3D Piece

·       Overview Video

DE2D

Package Design

 

Includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging

Type A

&

Individual Element

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS

Mandatory:

·       Boards and/or

·       JPEGS and/or

 

Optional:

·              3D Piece

·       Overview Video

DE2E

Creative Use of Paper

A category for any innovative use of paper in design

Type A

&

Individual Element

 

Mandatory:

·       Boards and/or

·       JPEGS and/or

 

Optional:

·              3D Piece

·       Overview Video

DE3     PUBLICATION DESIGN

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

DE3A

Single Element

Includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category

Type A

&

Individual Element

·       Physical publications only.

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS

Mandatory:

·       3D Piece and/or

·       Boards and/or

·       JPEGS

 

Optional:

·       Overview Video

DE3B

Whole Publication

Includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category.

Type A

&

Individual Element

·       Physical publications only.

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

·       3D Piece and/or

·       Boards and/or

·       JPEGS

 

Optional:

·       Overview Video

DE4     MOTION & DIGITAL GRAPHIC DESIGN

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

DE4A

Motion Graphic Design

Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content

Type A

&

Multi-Element

·       Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station are NOT permitted).

·       Videos over 20 seconds must be entered individually.

 

NOTE: TV content promos or trailers should be entered in the Film category.

Mandatory:

·              Overview Video and/or

·              Original Content Video

DE4B

Design for Digital

STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics.

 

Type B

&

Individual Element

 

·       Entries in other Type A categories, including the Digital category - e.g. a website, may be re-entered here.

 

Mandatory:

·              JPEGS and/or

·              Overview Video

 

 

DE5    ARCHITECTURE, INTERIOR AND PRODUCT DESIGN

 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

DE5A

Architecture

All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.

 

NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade.

Type A

&

Individual Element

·       The launch date is not critical as long as the work has not previously been entered

Mandatory:

·              JPEGS and/or

·              Overview Video and/or

·              Boards

 

Optional:

·              3D piece

DE5B

Interior Design & Temporary Structures

All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries,

hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.

 

NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade

Type A

&

Individual Element

·       The launch date is not critical as long as the work has not previously been entered

Mandatory:

·              JPEGS and/or

·              Overview Video and/or

·              Boards

 

Optional:

·              3D piece

DE5C

Furniture Design

 

Includes all furniture design for retail and commercial purpose.

Type A

&

Individual Element

 

Mandatory:

·              3D piece and/or

·              JPEGS and/or

·              Overview Video and/or

·              Boards

 

DE5D

Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design

 

Includes all design for retail and commercial purpose.

 

Type A

&

Individual Element

·       Send actual 3D piece when possible.

·       If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS.

Mandatory:

·              3D piece and/or

·              JPEGS and/or

·              Overview Video and/or

·              Boards

 

DE5E

General Product Design

 

Includes all other product and industrial design, including lighting, fitting and fixtures, point of sale infrastructure, ATMs, etc.

Type A

&

Individual Element

 

Mandatory:

·              3D piece and/or

·              JPEGS and/or

·              Overview Video and/or

·              Boards

 

           

DE6    CAMPAIGN

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

DE6A

Design Mixed-Media Campaign

Type B &

Multimedia

·       A minimum of three different media types are required from the Communication Design category.

·       Please provide an overview of your campaign as a cohesive entry.  

Mandatory:

·              3D Piece and/or

·              Boards and/or

·              Poster and/or

·              JPEGS and/or

·              Overview Video

 

 

DESIGN CRAFTS

 

Only creative work entered into the main Design categories can be entered into Design Crafts.

 

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected - the craft must add value to the entry. 

 

See “Category Types” in this document for an explanation of the Category Type.

 

DEW

DESIGN CRAFTS

 

 

 

ID

SUBCATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

DEWA

Photography

Type B

&

Individual Element

·       Crafts must follow the same submission requirements as the corresponding category above.

·       Send original piece when possible.

 

 

 

DEWB

Writing for Design

Type B

&

Individual Element

·       Crafts must follow the same submission requirements as the corresponding category above.

·       Send original piece when possible.

 

 

DEWC

Illustration

Type B

& Individual Element

·       Crafts must follow the same submission requirements as the corresponding category above.

·       Send original piece when possible.

 

 

DEWD

Typography

Type B

& Individual Element

·       Crafts must follow the same submission requirements as the corresponding category above.

·       Send original piece when possible.

 

 

 

 

Preparation

DESIGN - MEDIA SUBMISSION FORMAT

Electronic and physical media allowed within this category - Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations. 

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA

As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.

DESIGN SUB-CATEGORIES & MEDIA REQUIREMENTS:

  1. BRAND IDENTITY & COLLATERAL DESIGN - Any combination of: Jpegs, Overview Video, Boards, 3D Pieces.
  2. GRAPHIC DESIGN - Any combination of Posters, Jpegs, Overview Video, Boards, 3D Pieces.
  3. PUBLICATION DESIGN - Any combination of: Jpegs, Overview Video, Boards, 3D Pieces
  4. MOTION & DIGITAL GRAPHIC DESIGN - No physical entries allowed for this category. Electronic media only. Jpegs and/or Video.
  5. ARCHITECTURE, INTERIOR AND PRODUCT DESIGN - Any combination of: Jpegs, Overview Video, Boards, 3D Pieces
  6. CAMPAIGN - Any combination of Posters, Jpegs, Overview Video, Boards, 3D Pieces
  7. DESIGN CRAFTS - Follow the same requirements as the corresponding main Design category.

Media Type

Description

Specification

JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Ssubmit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.
  • Duration specific to category requirements
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

POSTER

Unmounted print  

DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.

  • You must enter your poster in the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0, you must enter a presentation board with images showing your poster in-situ (see Board specs below).

Posters should be sent flat - do not use poster tubes as the work gets damaged easily.

BOARDS

Presentation board 

DO NOT USE FOAM BOARD

  • Use thin, stiff cardboard up to a maximum size of A2.
  • Maximum of 10 boards – multiple boards should not be attached to one another.

Use a combination of imagery as well as written descriptions wherever necessary to make up your board.

3D PIECE

Original material that was commercially published or launched.

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS

 

 

 

 

 

Hints and Tips

ENTRY TIPS FOR  DESIGN

TIP #1: This category is focused on Design - advertising campaigns should be entered in the relevant advertising categories, not in Design. 

TIP #2: View the Preparation tab for full entry formats and guidelines.

TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.

TIP #4: If possible, it is always better to send the actual sample, e.g. package design, rather than only Jpegs.

TIP #5: If you are sending Physical pieces, you can download package label and entry labels from your Dashboard. Attach an entry label to each physical entry.

TIP #6: All physical entries must be accompanied by an electronic image of that piece.

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