XA INTEGRATED CAMPAIGN |
A category catering for the evolved communication strategies employed today. Integrated campaigns working across multiple media - can include Branded Content and Digital campaigns.
Electronic and physical media allowed for this category - Multiple elements may be presented using any combination of physical elements, JPEGS, video and/or audio. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.
Integrated Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.
See “Category Types” in this document for an explanation of the Category Type.
ID |
CATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
XA1A |
Integrated Campaign
|
Type B & Integrated Multimedia
|
· Overview of your campaign as a cohesive entry. · Entries should explain the integration of the different media platforms. · Minimum 3 different media types
|
Mandatory: · JPEGS and/or · Overview Video
Optional 1 or more: · Original Content Video · Audio · Newspaper · Magazine · Poster · 3D Piece
|