Categories

XA     INTEGRATED CAMPAIGN

A category catering for the evolved communication strategies employed today. Integrated campaigns working across multiple media - can include Branded Content and Digital campaigns.

Electronic and physical media allowed for this category - Multiple elements may be presented using any combination of physical elements, JPEGS, video and/or audio. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations.

Integrated Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

See “Category Types” in this document for an explanation of the Category Type. 

ID

CATEGORY

CATEGORY TYPE

REQUIREMENTS

SUBMISSION FORMAT

XA1A

Integrated Campaign

 

Type B & Integrated Multimedia

 

·       Overview of your campaign as a cohesive entry.

·       Entries should explain the integration of the different media platforms.

·       Minimum 3 different media types

 

 

Mandatory:

·       JPEGS and/or

·       Overview Video

 

Optional 1 or more:

·              Original Content Video

·       Audio

·              Newspaper

·              Magazine

·              Poster

·       3D Piece

 

 

Preparation

INTEGRATED CAMPAIGN - MEDIA SUBMISSION FORMAT

Electronic and physical media allowed for this category - Multiple elements may be presented using any combination of physical elements, JPEGS, video and/or audio. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with sub-titles & translations. 

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY MEDIA
As all work is judged anonymously, you must ensure that no reference to your agency is included on the media that will be judged.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony

Media Type

Description

Specification

JPEGS


Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

 

 

  • 7063 (w) x 5008 (h) pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.

OVERVIEW VIDEO

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

ORIGINAL CONTENT VIDEO

Original execution of the content that was commercially launched or aired.
  • Duration specific to category requirements
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

30 SECOND EDIT

We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards.
  • Maximum 30 Secs
  • As per video specifications. Please check "Submission Formats" in the Entry Guide.

AUDIO

Original execution of the content that was commercially launched or aired.
  • Preferred video in .MOV / MP4 file format (see video specifications), or audio MP3 file format as per Audio specifications. Please check "Submission Formats" in the Entry Guide.
  • Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)

NEWSPAPER

Unmounted print

Maximum sizes for Newspaper (DO NOT MOUNT):

  • Landscape 450mm x 300mm
  • Portrait 300mm x 450mm
Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

MAGAZINE

Unmounted print 

Maximum sizes for Magazine (DO NOT MOUNT):

  • Landscape A3
  • Portrait A4

Larger sizes can be submitted if supplied with an original tear-sheet to show that it was published at that size.

POSTER

Unmounted print  

DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.

  • You must enter your poster in the size that was originally flighted up to a maximum of A0.
  • If your poster was flighted larger than A0, you must enter a presentation board with images showing your poster in-situ (see Board specs below).

Posters should be sent flat - do not use poster tubes as the work gets damaged easily.

3D PIECE

Original material that was commercially published or launched.

If pieces are too large please send images and appropriate descriptions either on:

  • Boards
  • JPEGS

 

Hints and Tips

ENTRY TIPS FOR INTEGRATED CAMPAIGNS

TIP #1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and chosen Medium.

TIP #2: View the Preparation tab for full entry formats and guidelines.

TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.

TIP #4: No more than 10 JPEGS will be accepted.

TIP #5: If you are sending Physical pieces, you can download package label and entry labels from your Dashboard. Attach an entry label to each physical entry.

TIP #6: All physical entries must be accompanied by an electronic image of that piece.

 

 

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