The Loeries Jury Presidents play a vital role guiding the judging team in their search for the best brand communication from across Africa and the Middle East. Four international creative leaders will head up the 2019 selection team. These Jury Presidents are selected from outside Africa and the Middle East, to ensure they provide impartial supervision of the judging process. All four Jury Presidents, as well as the full jury, will be announced in the upcoming weeks.
Click here for more information on how the Loeries are judged.
Google Digital Communication Category
Tara Mckenty is our Google Digital Communication Jury President for 2019. She’s known for challenging and disrupting the status quo using her creative mind and mediums for social good, and has collected over a hundred awards during her advertising rebellion.
After casting a career in politics aside, Tara found her calling in the halls of Whybin\TBWA Auckland. It was here that she was named in Campaign Magazines Top emerging talent portfolio. Her Saatchi & Saatchi era was equally as decorative and the think-tank where she created a children’s book for OPSM testing children’s eyesight, a campaign that was recognised by the WARC 100 as the most effective in the world in 2016.
Tara now finds herself at Google where she thinks up smarter, creative uses for Google’s products and platforms for some of the biggest clients. Her work has included reuniting lost dogs with their owners for Pedigree, building immersive story-time platforms for Disney, creating LIVE AR space experiences in living rooms for the ABC, and co-founding the diversity initiative RARE supported by D&AD.
JC Decaux Out Of Home Category, Gearhouse Live Communications Category and PR and Media Communications Category
Ralf Heuel is CCO and Partner at Grabarz & Partner, in Hamburg – the agency he co-founded as a junior copywriter in 1993. At that time, the company comprised just five employees. Today, Ralf has made the agency one of the most creative in the country, with over 300 staff, and has repeatedly catapulted Grabarz & Partner into the top five of the most creative German agencies.
Grabarz & Partner is responsible for the domestic and international accounts of Volkswagen, Porsche, IKEA, Burger King, EURONICS, and Melitta.
Grabarz & Partner has been named one of ‘The World’s Leading Independent Agencies’ and ‘Agency of the Year’. It has been ranked as the number one creative agency in Germany and the most decorated German agency at several international award shows. Ralf and the other managing directors of the agency have been titled as the ‘Men and Women of the Year’ in the Agencies category, and at the same time, Ralf was awarded ‘Creative Leader of the Year’ by the Lead Academy, an award for which he was also nominated in 2012.
The current Big Won Report lists Grabarz & Partner at number 13 of the most creative in the world. The agency also came second in the German 2018 creativity ranking of w&v magazine. And, in 2017, Grabarz & Partner was Germany’s most successful independent agency at the Cannes Lions International Festival of Creativity, and voted Eurobest’s ‘International Independent Agency of the Year’.
Nando's Design Category
London-based Katja Thielen is the Design Jury President for the Loeries 2019. Katja co-founded Together Design in 2003 and she brings an impeccable eye and over 20 years of design experience to the judging team.
Katja’s collaboration-driven agency has produced engaging and beautiful work for diverse and interesting clients, including designing for some of the world’s best loved British brands: Fortnum & Mason, Caffè Nero, Roald Dahl, Gordon’s Gin, Peter Rabbit, the Museum of London and five stamp collections for the Royal Mail. She has vast experience across both B2B and B2C markets.
Katja’s skills don’t end with traditional advertising. In 2013, Together Design launched Perfectly Put Together, an online store selling beautiful oddities, each unique and wonderful. This retail adventure has helped Katja to further understand the market and her clients. She loves the challenge of developing emotional connections, crafting personality and creating new brands – making her even more passionate about consumer brands and the industry as a whole.
DStv Film Category
Meet our Film and Radio Jury President, Nedal Ahmed. Nedal is a senior copywriter at 72andSunny in Amsterdam, whose portfolio includes “The Talk”, the 2018 Cannes Lions Grand Prix and Emmy-winning film for Procter & Gamble, which offers an insight into the realities of racism in America.
Nedal was born in Libya to Sudanese parents, and lived in Egypt and Yemen before immigrating to the United States at age 11. She received degrees in marketing and advertising from the University of North Texas, where she graduated magna cum laude. She spent four years at BBDO New York, before moving to 72andSunny in 2019.
Nedal’s other work includes: “Mama Said Knock You Out”, a spot from Chase featuring Serena Williams; and #OneGoodReason, an anti-smoking campaign for CVS, which was subsequently praised by Michelle Obama.
Nedal is currently featured on the Forbes 30 under 30 – Marketing and Advertising 2019, and The Drum x 50 Under 30 US Women in Advertising. She has eight Cannes Lions to her name, five One Show Gold Pencils and nine D&AD pencils.