Nigerian brands must keep up with advertising trends
27 September 2018 - Nigerian brands will need to keep pace with new global data-driven approach. This will go a long way in making better inroads into the country's young consumer market and perform well in international competitions. Read more on Brand Communicator.
 

#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'
04 September 2018 - Impact BBDO Dubai took home a Grand Prix for La Libanaise Des Jeux's 'Lucky Face' in the integrated campaign category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC. Bizcommunity's Jessica Tennant interviewed creative directors Tres Colacion and Giancarlo Rodas to find out what makes this particular campaign stand out and what the win means to them.

Loeries milestone for Tseliso Rangaka
3 September 2018 - Ogilvy’s executive creative director Tseliso Rangaka has been appointed chair of the Loeries 2018 — SA’s premier advertising awards show. The agency says the appointment is "a milestone moment". Read more on how Tseliso has changed the way Ogilvy works and thinks about what they do on The Red Zone.

Loeries 2018: Find out more about South Africa’s Award Winning Companies on iDidTht
31 August 2018 - As we finally regain consciousness and some of the dignity that was temporarily ripped away from us by the bar at Tall Ships, it’s time to reflect. We’ve put together a go-to list of all the iDidTht companies that won during 2018’s Loeries, basically a catalogue of all the sexiest companies, so now you know who to work with #ThankUsLater.

Loeries2018: Pete Case on winning a Grand Prix for 'The World's First Baby Marathon
31 August 2018 - Ogilvy Johannesburg took home a Grand Prix for Kimberly-Clark's 'The World's First Baby Marathon' in the film communication category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC. Bizcommunity's Jessica Tennant interviewed CCO Pete Case to find out what makes this particular campaign stand out and what the win means to them.

#Loeries2018: Four lessons about marketing from Mzamo Masito
30 August 2018 - Google Africa’s creative marketing officer, Mzamo Masito, offered one of the most popular and talked about seminars at the Loeries 2018. He shared four lessons he has learned about marketing in his time in the industry. Media Update's Aisling McCarthy attended the seminar on Friday, 17 August at the Durban ICC as part of the Loeries Creative Week.

#Loeries2018: Xolisa Dyeshana of Joe Public United on winning Agency of the
Year
27 August 2018 - This year's Agency of the Year is Joe Public United, which also came in third as Regional Agency of the Year, announced at the 40th annual Loerie Awards on Saturday, 18 August at the Durban ICC. Xolisa Dyeshana, Chief Creative Officer at Joe Public United chats to Bizcommunity's Jessica Tennant on what this recognition means to the agency.

Vega students walk away with eight Loeries at the 2018 awards
26 August 2018 -
This past weekend saw a group of talented students from Vega, a brand of The Independent Institute of Education (The IIE), take home an impressive eight Loeries and the Instagram Instahack Award at the 40th annual Loerie Awards, which took place from 17 – 19 August 2018 at the Durban ICC. Read more on Amplifier about the winning entries.

#
Loeries2018: Gordon Ray on winning a Grand Prix for Nando's '#rightmyname'
24 August 2018 - M&C Saatchi Abel took home a Grand Prix for Nando's '#rightmyname' in the print communication category for tactical use of newspaper at this year's Loerie Awards, which took place on Friday, 17 August and Sunday, 18 August at the ICC in Durban. Bizcommunity's Jessica Tennant chats to founding partner and ECD Gordon Ray to find out what makes this particular campaign stand out and what the win means to them.

#Loeries2018: How are women represented in marketing?
23 August 2018 - The Loeries 2018 kicked off with a Masterclass hosted by Women in Marketing. The session highlighted the gender stereotypes in advertising, and addressed the way forward for a more inclusive industry. Media Update’s Aisling McCarthy attended the Loeries Masterclass held at the Durban International Conference Centre on Thursday, 16 August.

One gold Loerie doesn’t fly out of Durban
22 August 2018 - FCB Durban picked up a gold award for Cerebos Salt in the Animation Craft category at the 2018 Loerie Awards held at Durban’s ICC this past weekend.Read more on KZN Industrial Business News.

#Loeries2018: The Chillest and the K-word
22 August 2018 - Ah, Durban, the 
chillest place in South Africa and, once again, the destination for (mostly) South African advertising creatives looking for some awards-bling and a good time. Regardless, as they gathered on Friday, 17 August 2018, at a Durban ICC conference room to take in talks by various speakers, it was all business. Mark Lives' Herman Manson talks about the DStv Seminar of Creativity.

Ogilvy South Africa wins at #Loeries2018
22 August 2018 - Ogilvy South Africa took home 23 statues from the 2018 Loeries held in Durban, including its eighth Grand Prix in a row. The group’s awards tally was led by a performance from Ogilvy Johannesburg, which claimed the Grand Prix in Film Communication for the Kimberly-Clark 'The World’s First Baby Marathon'. Media Update has more on winning work categories.

#Loeries2018: Why using data and insights will improve your marketing
21 August 2018 - Google’s second Masterclass at the Loeries, ‘Data-Driven Creative’, focussed on the importance of correctly using data – and drawing insights from that data – to offer your clients exactly what they want. Media Update's Aisling McCarthy attended the seminar on Thursday, 16 August at the Durban ICC as part of the the Loerie Awards Creative Week.

The Awards wrap: Every winner from the Loeries
21 August 2018 - Every winner of the Loeries. Ogilvy SA takes home 23 Loeries statues. Vega students clinch Facebook Challenge Student Award at Loeries 2018. Accenture Interactive wins Loeries gold again. For a comprehensive breakdown, read more on The Media Online
.

#Loeries2018 winners: Three Grand Prix on Friday night

17 August 2018 - Loeries Creative Week Durban 2018 is culminating with two award evenings at the ICC Durban. On Friday night, 17 August 2018, there were three Grands Prix awarded — in Communication Design (Turkey), Digital & Interactive Communication (South Africa) and Print Communication (SA). Congrats to all. Mark Lives gives a rundown of the Friday night winners.

#Loeries2018: Marketing Leadership and Innovation winner, Doug Place!
17 August 2018 - Doug Place,
CMO at Nando's, is the well-deserved recipient of this year's Loeries Marketing Leadership and Innovation Award, who says the only thing to fear is being mediocre. Read more about Doug on Bizcommunity.

#Loeries2018: New Loeries chair,Tseliso Rangaka takes his seat
17 August 2018 - Tseliso Rangaka, executive creative director at Ogilvy Cape Town, has just been announced as the new chairperson of the Loeries. Bizcommunity's Leigh Andrews caught up with him for an exclusive chat on what he'll bring to the table.


Loeries2018: The not-so terrifying future of advertising
17 August 2018 Ramsey Naja, CCO of JWT Mddle East, kicked off the 2018 DStv Seminar of Creativity at Loeries 2018 with a presentation titled 'the headline makers 2.0'. He swiftly told a story that shifted from doom and gloom to a healthy dose of hope and tips to hit the sweet spot in 2018. Read all about it on Bizcommunity.

Creative industry needs more female leaders

16 August 2018 - Loeries chairperson Suhana Gordhan‚ has called on advertising agencies to do more in aiding female representation on judging panels. The Time's Lwandile Bhengu reports about Suhana's talk.

Facebook to support creative talent at #Loeries2018
15 August 2018 -For the third year running, Facebook is sponsoring the annual Facebook Challenge as part of the Student Category at the Loerie Awards 2018.Read more on Media Update.

Nigerian agencies set to storm 2018 Loeries Awards, as participation increases
09 August 2018 - Brand Times talks about the resurgence of Nigerian agencies at the continental level displayed earlier in the year in Marrakech, Morocco where Nigerian agencies carted away top medals, beating other creative powerhouses from Africa, is set to repeat itself in Durban, South Africa next week at the 2018 Loeries Festival Week.

Meet the speakers for the DStv Seminar of Creativity at Loeries Creative Week
07 August 2018 - One of the highlights of the event is the DStv Seminar of Creativity that will take place on Friday, August 17, 2018. Read more about the DStv Seminar of Creativity on Business Insider.

#Loeries2018 welcomes jury president Ian Mackenzie
02 August 2018 - The Loeries has announced that Ian Mackenzie, executive creative director at FCB/SIX Canada, will be jury president and a speaker at the DStv Seminar of Creativity. The seminar will take place on Friday, 17 August. Read more about Mackenzie on Media Update

Loeries2018: Q&A with Serah Katusia
1 August 2018 - Serah Katusia chats to Media Update on her thoughts about the Loeries and why she has a passion for media.

#Loeries2018: Toufic Beyhum - the importance of awarding students
23 July 2018 - Meet Toufic Beyhum: one of the Loeries Student category judges. With a strong belief in the importance of acknowledging students work, Beyhum says that students have something that older creatives simply do not. Read more on Media Update as he chats to Aisling McCarthy.

Loeries remains the best platform to gauge creativity in Africa and Middle East - Andrew Human
18 July 2018 - Brandcom's Tunji Faleye interviews Loeries CEO, Andrew Human on advertising practice and expectations at the 2018 Loeries Creative Week in Durban.

How an operations officer got invited to judge creativity at the
Loeries
10 July 2018 - Bizcommunity chats to McCann's Chief Operating Officer and Loeries 2018 Judge Clyde Mallon on all things advertising.

#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla
06 July 2018 - Bizcommunity's Leigh Andrews chats to Sebastian Padilla, co-founder of Anagrama in Mexico and Loeries 2018 design jury president.

How to choose a masterclass at the 2018 Loeries Creative Week in Durban
04 July 2018 - In August 2018, Loeries Creative Week will return to Durban, South Africa. Loeries Creative Week is a biggest gathering of creatives in Africa and the Middle East. Business Insider looks at all the available options in detail.

#Loeries 2018 DStv Seminar of Creativity speaker - Mzamo Masito
01 July 2018
- Media Update chats to Mzamo Masito, Chief Marketing Officer at Google on what can attendees expect to gain from the DStv Seminar of Creativity.

Top Nigerian Creatives to Judge at Loeries 2018
28 June 2018 - Two of Nigeria's creative leaders, Dozie Okafor, Managing Director at PHD and Sinmisola Hughes-Obisesan, Creative Director at Leo Burnett are heading to Durban in August as part of the 140-strong panel of Judges at the Loeries this year. Read all about it on the Brand Communicator.

DStv Seminar of Creativity returns to Loeries Creative Week in Durban
25 June 2018
Are you a creative looking for some inspiration? Why not take the opportunity to see some of the best creatives in the world at the DStv Seminar of Creativity during creative week. For more information about this exciting line up on, read on Media Update.

Creative economy: As good as gold
22 June 2018 - 
Jeremy Maggs speaks to Andrew Human on the benefits and value the creative industry brings to the economy. Read the Financial Mail story.

Andrew Human, Engineer
22 June 2018 -
Did you know that Loeries CEO, Andrew Human is an engineer by training? Engineering News chats to him.

The Loeries Travelling Exhibition visits Red & Yellow School
19 June 2018 -
The Red and Yellow Creative School of Business hosts the Loeries Travelling Exhibition in Cape Town. Read all about it on Lets go.

#Loeries2018: How will technology impact this year's ideas?
15 June 2015 -
Bizcommunity chats to Fabian Frese, Loeries 2018 Film, Radio and Audio Jury President about his views on "How will technology impact this year's ideas".

Loeries2018: Suhana Gordhans's advertising journey (Part 2)
13 June 2018 - Suhana Gordhan, Creative Director at FCB Africa speaks to Bizcommunity about her thoughts on the power of creative thinking and what creativity means to her.

Deadline Extension of the Loeries
13 June 2018 - The Loeries deadline was extended by another week. This offers entrants more time to submit their entries

#Loeries2018: Suhana Gordhan's advertising journey (Part 1)
13 June 2018 - Suhana Gordhan, Creative Director at FCB Africa speaks to Bizcommunity about her thoughts on the power of creative thinking and what creativity means to her.

Loeries Creative Week Returns to Durban
08 June 2018 - For the Fourth consecutive year, Loeries Creative Week returns to Durban. Andrew Human, Loeries C.E.O talks to Callsheet about what to expect this year.

#Loeries2018: "At the heart of provocative thinking" - Nicolas Courant
08 June 2018 - Bizcommunity's Leigh Andrews chats to Nicolas Courant, ECD at Ogilvy Singapore and Loeries 2018 Digital jury president about provocative thinking. Read the interview on Bizcommunity.

Andrew Human: Secrets of Great Advertising
07 June 2018 - Ever wonder what makes some advertisements tick? Here are some pointers for great advertising from Andrew Human, CEO of the Loeries Africa Middle East. Read all about it on The Call Sheet.

Media accreditation for Loeries Creative Week is now open
07 June 2018 - Media accreditation is now open for Loeries Creative Week, which returns to Durban, KwaZulu-Natal for the fourth consecutive year and takes place from Monday, 13 August to Sunday, 19 August. Media Update.

Chance to Win Golden Bird Extended
04 June 2018 - The ‘Extended-Extended’ deadline for submissions is now June 7 at 23:59 (Central Africa Time). No further extensions will be given beyond this date. Read more on Creative Feel.

 

 

The Loeries opens 2018 entries with bold new look

Iconic brand refreshes for 40th anniversary

The 2018 season opens with a bold new look to celebrate 40 years of rewarding creativity.

The iconic new logo that makes the distinctive Loerie the centrepiece, combined with a striking brand identity, was designed by 2017 Loeries Grand Prix winner, Grid Worldwide.

The entry deadline for all work across Africa and the Middle East is 15 May, and all work must flight before 31 May.

Andrew Human, CEO of the Loeries says that he is expecting more than 3 000 entries this year, with at least 20% of those coming from outside of South Africa.

“The Loeries is the benchmark of the best work being produced in our region,” he says.

“We began in 1978 to promote a brand new medium in South Africa: Television! Forty years later, the Loeries has evolved into the most recognised mark of excellence in the advertising and brand communication industry across Africa and the Middle East – covering 70 countries and over 2,000 languages!”

“Today we look at every point where a brand interacts with people – traditional categories like film, print and radio but also areas like digital, design, music videos, architecture, live events, PR, shared value, and service design.